Companies are intensely trying to wrangle their employees into living healthier lifestyles. But they’re still relying on old-fashioned techniques and ignoring the user experience. This presentation explores what we can learn about user experience by thinking like a user -- or a person! And how companies are learning from behavioral science and consumer markets how to entice employees and support healthy choices. We’ll talk about how environment and culture, social networks and community, health apps and open communication are transforming approaches to employee wellness.

1. From information to motivation,
firewalls to no walls
J. Boye Philadelphia 2011
May 4, 2011

2. Or:
What I learned
about UX
from health
communication.

3. Communication.
think.
feel.
do.
Differently.

4. Woe are we.

5. Them.

6. Sex! Money! Abs!

7. Us.

8. Wake me up for the good stuff.

9. How bad do you want it?

10. If you
build it,
they will
come.
Sounds good.
Doesn’t work.

11. Unintelligible.
Uninspired.
Unessential.

12. It doesn’t have
to be this way.

13. Unlock.
Unearth.
Unleash.

14. Think
like
a user.

15. Free. For all.

16. Still protected.
http://livetheorangelife.com

17. NTKB.*
*need-to-know basis

18. Quick. Directed.

19. Where I live.

20. 21 st
century tools.
(OMG.)

21. My goals. Not yours.

22. Cool gadgets.

23. My
interests.

24. My turn
to talk!

25. Experts
standing by.

26. Culture eats
strategy for
breakfast.

27. Maxims:
1. Give me something I want.
2. Make it effortless.
3. Keep it personal.
4. Be there when I need you.
5. Recognize my different
learning styles, learning levels.
6. Involve me in the solution.

28. www.contextcommunication.com
fran@contextcommunication.com
@femelmed
215.922.2525