Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Top 10 Most Common Mistakes in Google Analytics

4.957 visualizaciones

Publicado el

Google analytics is a very basic tool to analyze website traffic and stats. However, not all people know how to use it effectively. The infographic, from Siteber.com, displays top 10 most common mistakes that most internet marketers are making in Google analytics.

  • How to Grip Her Attention - Unlock Her Legs ◆◆◆ https://tinyurl.com/unlockherlegss
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Hello! High Quality And Affordable Essays For You. Starting at $4.99 per page - Check our website! https://vk.cc/82gJD2
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Top 10 Most Common Mistakes in Google Analytics

  1. 1. TOP 10 MOST COMMON MISTAKES IN 6 0000LE ANALYTIBS Q ~’‘* Not Using / Checking Google Analytics You don't have to check your Google Analytics reports every day, but it's a good habit to check it at least on a weekly basis. Digital marketing landscape changes really fast, you want to ensure that everything is operating smoothly. Not Filtering Out Internal Sessions Google analytics reports on all traffic coming to your site. If you have developers, sales and marketing people regularly visiting the site, the data in your Google Analytics report might be overinflated. So it's a good practice to filter out traffic from your company as they are not relevant to your online marketing initiatives. Not Setting Up Goal Tracking The goal tracking in Google Analytics is one of the most useful and important features. If you are not using it, you are missing one of the most important pieces of informa- tion about the success of your online marketing effort: your ROI. Not Setting Up Subdomain Tracking to Avoid Self-Referral Traffic A self-referral is when you see your own domain or subdo- main showing up in the Acquisition > A| |TraffIc > Referrals report. Universal Analytics has made subdomain tracking really easy. You can grab the same tracking code for your main domain, and implement it on your subdomains. Not Placing the Tracking Code in the Proper Locations The hardcoded code should be placed right before closing head tag and Google Tag Manger should be placed right after the opening body tag. Make sure they are implement- ed in the proper place. You can also setup Google Analytics through Google Tag Manager. Using UTM Tagging on Internal Site Links UTM tagging is very useful when tracking campaigns from external sources. For example, email, ad campaigns, social media, CPC. ..etc. However, if you use tag your internal links with these UTM, it will only mess up your data. Not Tracking Email Signups and Micro Conversions. Google Analytics only become useful when you have the proper macro and micro conversions setup. Many micro conversions such as pdf clicking, video playing can be tracked via event tracking. The best and the easiest way to set it up is through Goog| eTag Manager. Not Connecting to Google Webmaster Tools Account, Google AdSense, Google AdWords Google Analytics is pretty useful by itself, however, it can be really powerful when you connect it to other Google tools for your business. Google Webmaster tools provide a lot more info on the health and accessibility of your website from Google’s perspective. Both Google adSense and Google Adwords pro- vide info on your SEM efforts. Not Enabling Demographics Data / Interest Reports aka Display Advertiser Features These reports provide very useful demographic data on your website visitors. By default, Google doesn't have these reports configured for you. You have to edit the tracking code to in- clude the display advertiser features. if you are using Google Tag Manager, simply check "display advertiser features"and republish your tag! No Customization — Dashboards/ Segments Every website is different. They have different objectives and conversion funnels for different businesses. So it's important to set up customized dashboards base on your own unique busi- ness or marketing strategy and tactics. All data in aggregation is crap! 6 6 6 9 6 0 9 @ 0 G CUPYRIGHT2015BYS| TEBER. c0M. ALLRIGHTSRESERVED.

×