3. As the internet gets more interactive with the widespread adoption of broadband and the convergence of multimedia, we must continue to own user interactions across this changing landscape. This presentation will highlight the challenges from a UK design agency perspective and demonstrate my commerical, practical method for describing dynamic user interactions. Presentation overview
4. As the internet gets more interactive with the widespread adoption of broadband, we must continue to own user interactions across this changing landscape. This presentation will highlight the challenges from a UK design agency perspective an…demonstrate my commerical, practical method for describing dynamic user interactions. Presentation overview
19. What ’s the basis for this method? & And why is it credible and easy for you? IMAGE WITHHELD
20. What ’s the basis for this method? & And why is it credible and easy for you? WF WF WF WF WF WF WF WF WF WF WF WF User journey 1 User journey 2 What worked? what didn’t work? The walk through
28. BANDWIDTH INTERNET + COMMUNICATION ENTERTAINMENT INFORMATION DEVICE on DEVICE DEVICE DEVICE MUSIC TV GAME FILM
29. INTERNET + COMMUNICATION ENTERTAINMENT INFORMATION BANDWIDTH on DEVICE DEVICE DEVICE DEVICE MUSIC TV GAME FILM
30. INTERNET MUSIC TV GAME FILM Tesco Digital ENTERTAINMENT European Football brand BRC Buy/Download Live Buy/Download ARG BANDWIDTH on DEVICE DEVICE DEVICE DEVICE + 2007-2008 Tesco Digital
33. These and many other future probabilities are within reach. We will need to design and manage the user experience.
34. History is repeating itself [as it often does...] Then Its got text and pictures “...lets lay it out like a newspaper or magazine” Now “ Well this is how we offer TV” ... ... “This is how games work”
35. Take ownership of the interaction. Lets apply our human-centred approach to all interactions. Our approach is tried and tested. Hard won too. Except this time it will be our fault. We were once copywriters, developers, designers, analysts, project managers. But now we are responsible for the user experience. Lets apply our human-centred approach to all interactions. Our approach is tried and test. Hard won too.
39. HOW SHOULD I USE IT? I DONT GET IT?! Bob the user
40. The more dynamic an interaction, the greater the probability it will impact the user experience – for good or ill. Therefore we must manage all the user interactions. It is our responsibility.
42. STATS ANALYSIS BUSINESS STRATEGY USER JOURNEYS PERSONAS USER TESTING WIREFRAMES DOCUMENTATION CONTENT AUDIT UE process and outputs within the software development process
43. STATS ANALYSIS BUSINESS STRATEGY USER JOURNEYS PERSONAS USER TESTING DOCUMENTATION CONTENT AUDIT WIREFRAMES
83. Just because we can’t run as fast as Usain Bolt , doesn’t mean we can’t walk. Drawing isn’t magic. Its just a learnt skill... Same with art. No, we are not all Michaelangelo. But we can all draw a story. IMAGE WITHHELD IMAGE WITHHELD
84. Artistic development in children - a U-shaped curve Proponents of the U-shaped theory: Howard Gardner and Ellen Winner (1982), Jessica Davis (1991) population
85. "May I tell you about something I have done a number of times with kindergartners and high school seniors ? I ask the kindergartners to raise their hands if they can read . I then ask if they can work with numbers . Then I ask if they can write . At best one or two of them will raise their hands ; usually none does . When I then ask them if they can draw or make pictures , every raises their hand . Now , when I have done the same thing with high school seniors , each of them raises his hand in regard to reading , writing , and numbers . In regard to drawing and making pictures , it has been rare that anyone raises his or her hand“ Sarason, 1990 Were your three ‘R’s your artistic downfall?