Meyers Research Center provides advanced analytics expertise and sensory research services to evaluate existing products, test new product ideas, and gauge consumer responses. They use a variety of quantitative and qualitative research methods including sensory testing, surveys, focus groups, and observational studies. Their goal is to provide strategic insights and recommendations to help clients make better business decisions.

1. Sensory Research Program Advanced Analytics Expertise
Analytics for Business Applications
Market Research provides answers to how people will ask
and react because of those perceptions. Sensory ♦ Shopper Marketing
Evaluation information provides the decision support that ♦ Sales Forecasting A Brand New Day In Research
determines the next course of action at those pivotal points ♦ Consumer Decision Tree
in the journey to a successful new product. Meyers ♦ Shopper, Consumer, Product Segmentation
♦ Descriptive Analysis (Sensory)
Meyers Research Center
Research Center uses sensory research to evaluate a
range of existing products, analyze a test sample for ♦ Derived Importance
improvements, gauge consumer response to a product,
Consumer
and check that a final product meets its original Analytic Techniques
specifications. In sensory market research consumers
use their senses; sight, taste, touch, smell, along with their • Conjoint/Choice Modeling
emotions/perceptions and their judgment to decide which • Perceptual Mapping
products, brands and services they prefer. • ANOVA
• Covariance
Insight
Test Methods • Regression
• Hierarchical Models
• Discriminative Tests (Triangle Test, Duo-Trio Test, Two- • Discriminative Function Analysis
Out-Of-Five Test, Paired Comparison Test, Ranking Test) • Factor/Cluster Analysis
• Descriptive Tests (Structured Scaling, Unstructured • Correlation Analysis
Scaling, Ratio Scaling)
• Affective Tests (Paired Comparison Preference Test, What to Expect
Business
Hedonic Scaling Test, Ranking Test)
▪ Senior staff involvement in projects
Type of Sensory Research ▪ Creative solutions to marketing and business issues
♦ Fragrance Tests ▪ Long term partnership
♦ Sniff Tests ▪ Best and most cost efficient pricing
♦ Skin Tests
♦ Food/Beverage Taste Testing
Unit
♦ Alcohol/Spirits Taste Testing Our pledge: Highest quality and service in every aspect
♦ Wet Testing of our business
*State-of-the-Art Fragrance Chambers, Commercial Kitchens,
and Test Kitchens Sensory Panels
Meyers Research Center
• Highly Trained Experts 58 West 40th Street
• Trained Panel New York, New York 10018
• Laboratory Acceptance Getting Inside The Mind
• Consumer Panel
of The Consumer:
212.391.0166 Ext. 112
www.meyersresearch.wordpress.com
Global Research Program www.meyersresearch.com
Traditional Research and Services
For over 20 years, MRC has provided top quality international Find us on Facebook and Follow us on
sensory research services. MRC has managed projects LinkedIn & Twitter @MRCInStore
across Europe, Asia, Australia, Africa, South, Central and
North America. Our talents lie in the ability to organize
whatever resources are needed to execute a research project
successfully.
Global Test Markets
China France Japan Germany Philippines
Italy South Africa UK Australia Russia
Thailand Mexico Vietnam Canada India
Brazil Korea Spain

2. MRC Excels in Sophisticated Research Design & Analysis Video (to enhance consumer insights) Research Methods
and Marketing Application Online (for follow-up or stand-alone studies
♦ Telephone
Traditional Market Meyers Strategic Virtual Shopping (simulate the in-store experience) ♦ Online
Research Firms Research Center Partner Eye Tracking (visual and emotional technology) ♦ PDA (Hand-Held Mobile Device)
Smart Phones (engaging consumers in a whole new way) ♦ Mall-Intercept/CLT Testing
♦ Qualitative ( Ethnography, In-Dept Interviews,
Category Expertise Focus Groups
♦ Relied on for strategic research and strategic marketing ♦ Quantitative
implications. Service Sectors
♦ Collaborate with various end users, such as client brand Syndicated Research Services
team, advertising agencies, PR firms and consultants. ♦ Financial/Insurance
♦ Health care Manufacturers of new products and promotions are
♦ Frequent consulting assignments include designing new ♦ Media (TV, Magazines,etc.) often faced with the issue of understanding
methodologies and being an outsourced MR department ♦ Restaurant / Fast Food their “source of business”. Syndicated is a cost-
for Fortune 500 companies. ♦ Retail effective research alternative, designed to collect
♦ Telecommunications large amounts of primary information on a shared
MRC Mission Statement ♦ Publications cost basis.
MRC provides the tools necessary for “mission critical” Non-Profit Sectors We offer proprietary Syndicated Research which
measurement of the impact on customers experience provides a wealth of channel specific shopper insights
resulting from your marketing programs. • Government Organizations at the fraction of the cost of a custom study. The 2010
• Industry Organizations Convenience Store Shopper Close-Up Study is
Our dedication to the right research design, measurement • Social Agencies currently available. Later this year, we will be fielding
process, sampling methodology and advanced analytic wave five of the Dollar Store Shopper Close-Up Study,
guarantees accurate and reliable answers for your decision- Product Sectors as well as the inaugural wave of the Warehouse Club
making. Shopper Close-Up Study.
♦ Apparel / Fashion / Footwear
Our mission is to integrate data, models and analyses for the ♦ Durables
development of effective strategic marketing plans for and by ♦ Entertainment Other Syndicated Products:
our clients. ♦ HBA / Personal Product
♦ Package Foods / Beverages Drug Store Shopper Close-Up
Although Research Pioneers, We Have Evolved Cross-Channel Shopper Close-Up
Agencies and Consultants
Meyers PDA Technology *New Path-To-Purchase Research Services
• Advertising Agencies, Management and Marketing
Dynamic programming Consulting Firms Qualitative
• you can better automatic skips, routing,piping,rotation
Research Expertise Meyers new Shopper Immersion Ethnographic Programs
Nightly transmission utilize our Shop-a-Long Research methodology to more
• better field management and oversight Types of Research fully understand the functional and emotional influences
that shape shoppers’ attitudes and behaviors throughout
Para data collected ▪ Attitude & Usage Studies the purchase cycle. These immersions start and end at
• quality control validation ▪ Concept Testing / Copy testing the respondent’s home and also include visits to retail
▪ Market Segmentation outlets.
Barcode Scanning ▪ New Product Testing
• for accuracy ▪ Positioning Studies Quantitative
▪ Pricing, Product, Concept Optimization
Other Benefits ▪ Commercial, Print, Ad Testing Utilizing Meyers new Mobile Interviewing methodology we
• Capture screening data within the main questionnaire ▪ Tracking Customer Satisfaction & Loyalty are able to collect quantitative data about pre-planning/post
• Ability to interview anywhere ▪ Taste / Beverage / Fragrance Testing shopping activities and combine this with actual in-store
• Meyers has the ability to monitor and validate interviews ▪ In-Store Testing behaviors --- directly from shoppers and without gaining
as data collection is in progress retailer cooperation. We can also collect shopper data from
• Self-Administered or Interviewer Administered Other Survey Research the same individuals as they visit multiple outlets or across
multiple purchase occasions.
Other Technology • POS ™ • TradeSmart ™ • Virtual Shopping
• Fit Testing • Sensory Testing