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14
ANHEUSER-BUSCH COMPANIES, INC.                                                                                              2007 ANNUAL REPORT




              I N T E R N AT I O N A L B E E R
                      O P E R AT I O N S
Budweiser and other Anheuser-Busch brands are sold in key beer markets
worldwide through Anheuser-Busch International, Inc., the companyโ€™s
international beer subsidiary. In 2007, international sales volume including
equity volume was 57 million barrels, a 5.2 percent increase over 2006.
Net income for the international segment has grown an average of 20 percent
per year since 1999 and was up 13.4 percent for 2007. Anheuser-Busch has
a presence in a number of important international markets.




                               MEXICO
ABOVE: Anheuser-Busch
sells Budweiser and other      Mexico is a market with both solid volume growth and good profitability. The companyโ€™s 50 percent
brands in leading beer
                               equity investment in Mexicoโ€™s leading brewer, Grupo Modelo, represents the majority of Anheuser-Buschโ€™s
markets around the world.
                               international profits. Modeloโ€™s flagship brand, Corona, is the fifth best-selling beer in the world, and the
In addition to its wholly
owned Budweiser and            company maintains a 56 percent share of the Mexico beer market. Modelo is the exclusive importer of
Harbin operations and
                               Budweiser and Bud Light, with Bud Light being the No.1 brand in Mexicoโ€™s rapidly growing import
its alliances with Tsingtao
                               segment. Sales of Budweiser and Bud Light were up 27 percent in 2007.
and Grupo Modelo, the
company has licensed
brewing and distribution
                               In addition to Modeloโ€™s strong contribution to Anheuser-Buschโ€™s earnings growth, Modeloโ€™s cash dividend
agreements with some of
                               to the company was $403 million in 2007, an increase of more than $160 million. The market value of
the worldโ€™s leading brewers.
                               Anheuser-Buschโ€™s investment in Modelo is now worth approximately $10 billion, compared with the original
                               $1.6 billion investment.

                               CHINA
                               Anheuser-Busch has a strong foundation in China, the largest and fastest-growing beer market in the world,
                               having successfully operated in the country for more than 12 years. Through its wholly owned Budweiser and
                               Harbin operations, plus a 27 percent equity stake in Tsingtao, Anheuser-Busch is well-positioned to capitalize
                               on the long-term growth opportunity in China. Budweiser is the No.1 super-premium brand in China, and as
                               part of the companyโ€™s growth strategy, the company is expanding it into 100 new markets by 2010, allowing
                               the brand to reach an incremental 250 million new consumers.
9.9 %
+
      Net Sales



    5.2%
+
       Volume



12.8 %
+
    Equity Income
16
ANHEUSER-BUSCH COMPANIES, INC.                                           2007 ANNUAL REPORT




      2 0 07 H I G H L I G H T S F R O M
      AROUND THE WORLD
      CHINA Anheuser-Busch began importing Corona in China.
      On July 7, Budweiser launched a monthlong, nationwide
                                   bike riding tour in China
                                   to celebrate the one-year
                                   countdown to the Beijing
                                   2008 Olympic Games.

                                       INDIA Anheuser-Busch
                                       partnered with Crown
                                       Beers International, Ltd.
                                       to brew and distribute
                                       Budweiser and local brands
                                       in southern India. Budweiser
                                       production began in May in
                                       a new brewery.

      CANADA Bud Light volume grew nearly 30 percent in 2007 with
      support from innovative marketing programs and sponsorships
      such as the National Hockey League, Toronto Blue Jays and
      Wakestock โ€” Canadaโ€™s largest action sports festival.

      PANAMร Anheuser-Busch and Cervecerรญa Barรบ Panamรก,
      owned by Heineken International, signed a license agreement
      to brew and distribute Budweiser in Panamรก. It is the first time
      in Budweiserโ€™s 130-year history the brand will be brewed in
      Central America.

      COLOMBIA Anheuser-Busch and Heineken
      International de Colombia S.A. signed an
      agreement in February for Heineken to import,
      distribute and market Budweiser.

      UNITED KINGDOM In mid-March,
      Anheuser-Busch began importing Estrella
      Damm Barcelona, the flagship beer brand
      of Grupo Damm, to the United Kingdom.

      RUSSIA Anheuser-Busch continues to
      expand distribution for Bud throughout
      the top-10 markets in Russia, including
      Moscow and St. Petersburg.

      ARGENTINA Budweiser grew at a
      double-digit rate for the fifth straight
      year in Argentina.
17
ANHEUSER-BUSCH COMPANIES, INC.        2007 ANNUAL REPORT
18
ANHEUSER-BUSCH COMPANIES, INC.                                                                                        2007 ANNUAL REPORT




                           To support this growth, in April 2007 Anheuser-Busch announced it would build in Foshan, China, its first
                           international greenfield brewery. It is scheduled for completion in late 2008.

                           The Beijing 2008 Olympic Games is an important event for China and with Budweiser as its official
                           international beer sponsor, provides an excellent vehicle for reinforcing Budweiserโ€™s super-premium global
                           beer image.

                           Anheuser-Buschโ€™s ownership of Chinaโ€™s oldest brewer, The Harbin Brewery Group, Ltd., which was acquired
                           by the company in 2004, has enabled the company to compete in the fast-growing Chinese premium segment
                           with a well-known brand. Since purchasing Harbin, Anheuser-Busch has expanded the Harbin premium
                           brands to more than 70 new markets outside northeast China, the companyโ€™s traditional stronghold.

                           Anheuser-Busch also has an important strategic alliance with Tsingtao Brewery Co., Ltd., one of Chinaโ€™s
                           oldest and largest brewers. Tsingtao beer is the No. 1 brand in the domestic premium segment and the
                           No. 2 brand in the super-premium segment behind Budweiser. The premium and super-premium segments
                           are the fastest-growing segments in the Chinese beer industry. Tsingtao had an excellent year, with increased
                           volume and profits.

                           INDIA
                           In India, Anheuser-Busch and Crown Beers International, Ltd., formed a joint venture to brew, market and
                           distribute Budweiser and other brands in India. The joint venture includes a new state-of-the-art brewery
                           in the southern city of Hyderabad that was completed in March 2007. In June, the first locally produced
                           Budweiser became available in southern and western India, just after the introduction of Armstrong, the joint
                           ventureโ€™s new premium strong beer. India, with its strong economy, large population and a growing middle
                           class, offers good long-term potential for Anheuser-Busch.

                                       UNITED KINGDOM
                                       While business in Asia saw significant growth, in the United Kingdom Anheuser-Busch faced diffi-
                                       cult industry conditions in 2007. Several factors โ€” including excise tax increases and new bans on
                                       smoking in pubs and restaurants, combined with unfavorable weather โ€” affected volume, which
                                       was down 9.6 percent for the year. The company is taking measures to reduce its cost structure
                                       while introducing fresh marketing to capitalize on Budweiserโ€™s strong image in the country.

                                        CANADA
                                        In Canada, Anheuser-Busch has a very successful partnership with Labatt Brewing Company,
                                        Ltd. Anheuser-Busch and Labatt first partnered in 1980 and today have a licensed brewing,
                                         distribution and joint marketing agreement. Budweiser is the No.1 beer in Canada, and
                                          Bud Light is the countryโ€™s fastest-growing beer and seventh best-selling beer brand, with
                                             Bud Light volume growing 30 percent in 2007.

                                               The company continues to build its business and pursue growth internationally.
                                               Anheuser-Busch is well-positioned to sustain growth in its overseas operations.




                                             Anheuser-Busch International
                                             sells Budweiser in more than
                                             80 countries.
19
ANHEUSER-BUSCH COMPANIES, INC.                                          2007 ANNUAL REPORT




                                       Budweiser is brewed locally in



                                      12 countries
                                       outside the United States under
                                          the direct supervision of
                                       Anheuser-Busch brewmasters.

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anheuser-busch BUD07_Annual_Report_InterBeerOper

  • 1. 14 ANHEUSER-BUSCH COMPANIES, INC. 2007 ANNUAL REPORT I N T E R N AT I O N A L B E E R O P E R AT I O N S Budweiser and other Anheuser-Busch brands are sold in key beer markets worldwide through Anheuser-Busch International, Inc., the companyโ€™s international beer subsidiary. In 2007, international sales volume including equity volume was 57 million barrels, a 5.2 percent increase over 2006. Net income for the international segment has grown an average of 20 percent per year since 1999 and was up 13.4 percent for 2007. Anheuser-Busch has a presence in a number of important international markets. MEXICO ABOVE: Anheuser-Busch sells Budweiser and other Mexico is a market with both solid volume growth and good profitability. The companyโ€™s 50 percent brands in leading beer equity investment in Mexicoโ€™s leading brewer, Grupo Modelo, represents the majority of Anheuser-Buschโ€™s markets around the world. international profits. Modeloโ€™s flagship brand, Corona, is the fifth best-selling beer in the world, and the In addition to its wholly owned Budweiser and company maintains a 56 percent share of the Mexico beer market. Modelo is the exclusive importer of Harbin operations and Budweiser and Bud Light, with Bud Light being the No.1 brand in Mexicoโ€™s rapidly growing import its alliances with Tsingtao segment. Sales of Budweiser and Bud Light were up 27 percent in 2007. and Grupo Modelo, the company has licensed brewing and distribution In addition to Modeloโ€™s strong contribution to Anheuser-Buschโ€™s earnings growth, Modeloโ€™s cash dividend agreements with some of to the company was $403 million in 2007, an increase of more than $160 million. The market value of the worldโ€™s leading brewers. Anheuser-Buschโ€™s investment in Modelo is now worth approximately $10 billion, compared with the original $1.6 billion investment. CHINA Anheuser-Busch has a strong foundation in China, the largest and fastest-growing beer market in the world, having successfully operated in the country for more than 12 years. Through its wholly owned Budweiser and Harbin operations, plus a 27 percent equity stake in Tsingtao, Anheuser-Busch is well-positioned to capitalize on the long-term growth opportunity in China. Budweiser is the No.1 super-premium brand in China, and as part of the companyโ€™s growth strategy, the company is expanding it into 100 new markets by 2010, allowing the brand to reach an incremental 250 million new consumers.
  • 2. 9.9 % + Net Sales 5.2% + Volume 12.8 % + Equity Income
  • 3. 16 ANHEUSER-BUSCH COMPANIES, INC. 2007 ANNUAL REPORT 2 0 07 H I G H L I G H T S F R O M AROUND THE WORLD CHINA Anheuser-Busch began importing Corona in China. On July 7, Budweiser launched a monthlong, nationwide bike riding tour in China to celebrate the one-year countdown to the Beijing 2008 Olympic Games. INDIA Anheuser-Busch partnered with Crown Beers International, Ltd. to brew and distribute Budweiser and local brands in southern India. Budweiser production began in May in a new brewery. CANADA Bud Light volume grew nearly 30 percent in 2007 with support from innovative marketing programs and sponsorships such as the National Hockey League, Toronto Blue Jays and Wakestock โ€” Canadaโ€™s largest action sports festival. PANAMร Anheuser-Busch and Cervecerรญa Barรบ Panamรก, owned by Heineken International, signed a license agreement to brew and distribute Budweiser in Panamรก. It is the first time in Budweiserโ€™s 130-year history the brand will be brewed in Central America. COLOMBIA Anheuser-Busch and Heineken International de Colombia S.A. signed an agreement in February for Heineken to import, distribute and market Budweiser. UNITED KINGDOM In mid-March, Anheuser-Busch began importing Estrella Damm Barcelona, the flagship beer brand of Grupo Damm, to the United Kingdom. RUSSIA Anheuser-Busch continues to expand distribution for Bud throughout the top-10 markets in Russia, including Moscow and St. Petersburg. ARGENTINA Budweiser grew at a double-digit rate for the fifth straight year in Argentina.
  • 5. 18 ANHEUSER-BUSCH COMPANIES, INC. 2007 ANNUAL REPORT To support this growth, in April 2007 Anheuser-Busch announced it would build in Foshan, China, its first international greenfield brewery. It is scheduled for completion in late 2008. The Beijing 2008 Olympic Games is an important event for China and with Budweiser as its official international beer sponsor, provides an excellent vehicle for reinforcing Budweiserโ€™s super-premium global beer image. Anheuser-Buschโ€™s ownership of Chinaโ€™s oldest brewer, The Harbin Brewery Group, Ltd., which was acquired by the company in 2004, has enabled the company to compete in the fast-growing Chinese premium segment with a well-known brand. Since purchasing Harbin, Anheuser-Busch has expanded the Harbin premium brands to more than 70 new markets outside northeast China, the companyโ€™s traditional stronghold. Anheuser-Busch also has an important strategic alliance with Tsingtao Brewery Co., Ltd., one of Chinaโ€™s oldest and largest brewers. Tsingtao beer is the No. 1 brand in the domestic premium segment and the No. 2 brand in the super-premium segment behind Budweiser. The premium and super-premium segments are the fastest-growing segments in the Chinese beer industry. Tsingtao had an excellent year, with increased volume and profits. INDIA In India, Anheuser-Busch and Crown Beers International, Ltd., formed a joint venture to brew, market and distribute Budweiser and other brands in India. The joint venture includes a new state-of-the-art brewery in the southern city of Hyderabad that was completed in March 2007. In June, the first locally produced Budweiser became available in southern and western India, just after the introduction of Armstrong, the joint ventureโ€™s new premium strong beer. India, with its strong economy, large population and a growing middle class, offers good long-term potential for Anheuser-Busch. UNITED KINGDOM While business in Asia saw significant growth, in the United Kingdom Anheuser-Busch faced diffi- cult industry conditions in 2007. Several factors โ€” including excise tax increases and new bans on smoking in pubs and restaurants, combined with unfavorable weather โ€” affected volume, which was down 9.6 percent for the year. The company is taking measures to reduce its cost structure while introducing fresh marketing to capitalize on Budweiserโ€™s strong image in the country. CANADA In Canada, Anheuser-Busch has a very successful partnership with Labatt Brewing Company, Ltd. Anheuser-Busch and Labatt first partnered in 1980 and today have a licensed brewing, distribution and joint marketing agreement. Budweiser is the No.1 beer in Canada, and Bud Light is the countryโ€™s fastest-growing beer and seventh best-selling beer brand, with Bud Light volume growing 30 percent in 2007. The company continues to build its business and pursue growth internationally. Anheuser-Busch is well-positioned to sustain growth in its overseas operations. Anheuser-Busch International sells Budweiser in more than 80 countries.
  • 6. 19 ANHEUSER-BUSCH COMPANIES, INC. 2007 ANNUAL REPORT Budweiser is brewed locally in 12 countries outside the United States under the direct supervision of Anheuser-Busch brewmasters.