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The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures
used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management
believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that
excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating
the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended December 31, 2006
and December 31, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP.



                                                                                     THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                                   Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                                                                 (UNAUDITED)
                                                                                             (In millions except per share data and percentages)



                                                                                                    Three Months Ended December 31, 2006
                                                                                                        Items Impacting Comparability
                                                                                                                                                                                After
                                                                            Asset                                                                                                              % Change -         % Change - After
                                                                                                                                                                            Considering
                                                                         Impairments/                                                  Foundation           Certain Tax                         Reported          Considering Items
                                                         Reported                                                                                                              Items
                                                                         Restructuring     Equity Investees     Transaction Gains       Donation            Matters (1)                          (GAAP)             (Non-GAAP)
                                                          (GAAP)                                                                                                            (Non-GAAP)
Net Operating Revenues                                       $5,932                                                                                                               $5,932                    7                    7
Cost of goods sold                                            2,063                ($4)                                                                                            2,059                    3                    3
Gross Profit                                                  3,869                  4                                                                                             3,873                    9                    9
Selling, general and administrative expenses (2)              2,587                                                                                ($100)                          2,487                13                       8
Other operating charges                                           70               (70)                                                                                              -                       --                  --
Operating Income                                              1,212                 74                                                              100                            1,386                    (4)                10
Interest income                                                   41                                                                                                                  41               (43)                    (43)
Interest expense                                                  47                                                                                                                  47               (23)                    (23)
Equity income - net                                             (467)                                  $615                                                                          148                     --                (16)
Other income (loss) - net                                       147                                                         ($175)                                                   (28)                    --                  --
Income Before Income Taxes                                      886                 74                   615                 (175)                  100                            1,500               (35)                      6
Income taxes                                                    208                 10                    57                  (76)                    38             $37             274               (59)                    (18)
Net Income                                                     $678                $64                 $558                  ($99)                  $62             ($37)          $1,226              (22)                    13
Diluted Net Income Per Share                                  $0.29              $0.03                 $0.24               ($0.04)                 $0.03          ($0.02)          $0.52 (3)           (19)                    13
Average Shares Outstanding - Diluted                          2,341              2,341                 2,341                2,341                  2,341           2,341           2,341


Gross Margin                                                  65.2%                                                                                                                65.3%
Operating Margin                                              20.4%                                                                                                                23.4%
Effective Tax Rate                                            23.5%                                                                                                                18.2% (4)



                                                                                           Three Months Ended December 31, 2005
                                                                                               Items Impacting Comparability
                                                                                                                                                                After
                                                                                                                                                            Considering
                                                                                           Resolution of Tax     Repatriation of
                                                         Reported                                                                                              Items
                                                                        HFCS Settlement        Matters          Foreign Earnings     Equity Investee
                                                          (GAAP)                                                                                            (Non-GAAP)
Net Operating Revenues                                       $5,551                                                                                               $5,551
Cost of goods sold                                            1,996                 $5                                                                             2,001
Gross Profit                                                  3,555                  (5)                                                                           3,550
Selling, general and administrative expenses                  2,293                                                                                                2,293
Operating Income                                              1,262                  (5)                                                                           1,257
Interest income                                                   72                                                                                                  72
Interest expense                                                  61                                                                                                  61
Equity income - net                                             127                                                                                 $49              176
Other income (loss) - net                                        (27)                                                                                                (27)
Income Before Income Taxes                                    1,373                  (5)                                                              49           1,417
Income taxes                                                    509                  (2)                 $10                ($188)                     4             333
Net Income                                                     $864                ($3)                 ($10)                $188                   $45           $1,084
Diluted Net Income Per Share                                  $0.36              $0.00                 $0.00                $0.08                  $0.02           $0.46
Average Shares Outstanding - Diluted                          2,375              2,375                 2,375                2,375                  2,375           2,375

Gross Margin                                                  64.0%                                                                                                64.0%
Operating Margin                                              22.7%                                                                                                22.6%
Effective Tax Rate                                            37.1%                                                                                                23.5%

Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected
as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income.

(1) Primarily related to changes in reserves related to certain tax matters.
(2) Selling, general and administrative expenses excluding items impacting comparability and structural changes:
                                                                                2006                  2005              % Change
    Reported selling, general and administrative expenses                     $2,587                $2,293                  13%
    Donation to The Coca-Cola Foundation                                       (100)                                           --
    Structural changes                                                           (63)                                          --
     Selling, general and administrative expenses excluding items
          impacting comparability and structural changes                      $2,424                $2,293                     6%
(3) Per share amounts do not add due to rounding.
(4) Effective tax rate calculated on full figures.
Page 2 of 4

The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial
measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods.
Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of
historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and
planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for
the years ended December 31, 2006 and December 31, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results
prepared in accordance with GAAP.


                                                                                 THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                               Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                                                            (UNAUDITED)
                                                                                         (In millions except per share data and percentages)


                                                                                                   Year Ended December 31, 2006
                                                                                                  Items Impacting Comparability                                                                                    % Change -
                                                                                                                                                                       After                                          After
                                                                           Asset                                                                                   Considering                 % Change -         Considering
                                                                        Impairments/         Equity        Transaction       Foundation         Certain Tax
                                                       Reported                                                                                                       Items                     Reported             Items
                                                                        Restructuring      Investees          Gains           Donation          Matters (1)
                                                        (GAAP)                                                                                                     (Non-GAAP)                    (GAAP)           (Non-GAAP)

Net Operating Revenues (2)                                 $24,088                                                                                                      $24,088                             4               4
Cost of goods sold                                            8,164                ($4)                                                                                   8,160                             0               (1)

Gross Profit                                                 15,924                  4                                                                                   15,928                             7               7
Selling, general and administrative expenses (3)              9,431                                                                 ($100)                                9,331                             8               7
Other operating charges                                         185               (185)                                                                                     -                                --                 --
Operating Income (4)                                          6,308               189                                                 100                                 6,597                             4               7
Interest income                                                 193                                                                                                        193                          (18)               (18)
Interest expense                                                220                                                                                                        220                              (8)             (8)
Equity income - net                                             102                               $606                                                                     708                          (85)                (1)
Other income (loss) - net                                       195                                                ($298)                                                  (103)                             --                 --
Income Before Income Taxes                                    6,578               189              606              (298)             100                                 7,175                             (2)             6
Income taxes                                                  1,498                30               57                   8             38                ($24)            1,607                         (18)                1
Net Income                                                   $5,080              $159             $549             ($306)             $62                $24             $5,568                             4               7
Diluted Net Income Per Share                                  $2.16              $0.07           $0.23            ($0.13)           $0.03               $0.01             $2.37                             6               9

Average Shares Outstanding - Diluted                          2,350              2,350           2,350             2,350            2,350               2,350             2,350

Gross Margin                                                  66.1%                                                                                                       66.1%
Operating Margin                                              26.2%                                                                                                       27.4%
Effective Tax Rate                                            22.8%                                                                                                       22.4%



                                                                                                                 Year Ended December 31, 2005
                                                                                                                Items Impacting Comparability


                                                                                                                             Issuances of       Accelerated                                        After
                                                                                       Resolution         Repatriation of       Stock by       Amortization of                       Asset     Considering
                                                       Reported                          of Tax              Foreign             Equity         Stock-Based                          Write-       Items
                                                        (GAAP)         HFCS Settlement  Matters             Earnings           Investees       Compensation Equity Investee          downs     (Non-GAAP)

Net Operating Revenues                                       23,104                                                                                                                                $23,104
Cost of goods sold                                            8,195               $47                                                                                                                 8,242

Gross Profit                                                 14,909                (47)                                                                                                              14,862
Selling, general and administrative expenses                  8,739                                                                                      ($50)                                        8,689
Other operating charges                                          85                                                                                                                    ($85)            -
Operating Income                                              6,085                (47)                                                                       50                         85           6,173
Interest income                                                 235                                                                                                                                    235
Interest expense                                                240                                                                                                                                    240
Equity income - net                                             680                                                                                                        $33            4            717
Other income (loss) - net                                       (93)                                                                                                                                    (93)
Gain on issuances of stock by equity investees                   23                                                                  ($23)                                                              -
Income Before Income Taxes                                    6,690                (47)                                               (23)                    50                33       89           6,792
Income taxes                                                  1,818                (18)           $101             ($315)              (8)                    12                2         4           1,596
Net Income                                                   $4,872               ($29)          ($101)             $315             ($15)               $38               $31          $85          $5,196

Diluted Net Income Per Share                                  $2.04             ($0.01)         ($0.04)            $0.13           ($0.01)              $0.02             $0.01       $0.04           $2.17 (5)

Average Shares Outstanding - Diluted                          2,393              2,393           2,393             2,393            2,393               2,393             2,393       2,393           2,393

Gross Margin                                                  64.5%                                                                                                                                   64.3%
Operating Margin                                              26.3%                                                                                                                                   26.7%
Effective Tax Rate                                            27.2%                                                                                                                                   23.5%

Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected
as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income.

(1) Primarily related to changes in reserves related to certain tax matters.
(2) Net operating revenues excluding structural changes:
                                                                                 2006            2005          % Change
    Reported net operating revenues                                            $24,088         $23,104              4%
    Structural changes                                                           (460)           (779)                --
    Net operating revenues excluding structural changes                        $23,628         $22,325              6%
(3) Selling, general and administrative expenses excluding items impacting comparability and structural changes:
                                                                               2006            2005         % Change
    Reported selling, general and administrative expenses                     $9,431         $8,739              8%
    Donation to The Coca-Cola Foundation                                       (100)                               --
    Accelerated amortization of stock-based compensation expense                                (50)               --
    Structural changes                                                         (130)                               --
     Selling, general and administrative expenses excluding items
           impacting comparability and structural changes                     $9,201         $8,689              6%
(4) Operating Income for the year ended December 31, 2006 includes a negative currency impact of approximately 1%. Ongoing, currency neutral operating income growth is 8%.
(5) Per share amounts do not add due to rounding.
Page 3 of 4
The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used
in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that
these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain
items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's
performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended December 31, 2006 and December 31,
2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP.




                                                                       THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                    Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                             Operating Income (Loss), by Segment
                                                                                           (UNAUDITED)
                                                                                 (In millions except percentages)

                                                   Three Months Ended December 31, 2006                         Three Months Ended December 31, 2005
                                                                                                                                 Items
                                                                                                                               Impacting
                                                             Items Impacting
                                                                                                                              Comparability
                                                               Comparability
                                                                                                                                                                                     % Favorable
                                                                                                                                                                                    (Unfavorable) -
                                                                                                                                                                % Favorable              After
                                                                                             After                                                 After
                                                                                                                                                               (Unfavorable) -       Considering
                                                                                         Considering                                           Considering
                                                           Asset
                                                                         Foundation                                              HFCS                            Reported               Items
                                                        Impairments/
                                          Reported                                          Items               Reported                          Items
                                                                          Donation                                             Settlement                         (GAAP)             (Non-GAAP)
                                                        Restructuring
                                           (GAAP)                                        (Non-GAAP)              (GAAP)                        (Non-GAAP)

Africa                                         $137                 $2                              $139             $135                              $135           1                   3
East, South Asia and Pacific Rim                  75                25                              100                 75                              75            0                   33
European Union                                   480                 2                              482               458                              458            5                    5
Latin America                                    390                                                390               303                              303            29                  29
North America                                    419                                                419               366                              366            14                  14
North Asia, Eurasia and Middle East              333                17                              350               419                              419           (21)                 (16)
Bottling Investments                             (59)               27                               (32)              (40)                             (40)         (48)                 20
Corporate                                       (563)                1          $100                (462)             (454)             ($5)          (459)          (24)                 (1)
Consolidated                                 $1,212               $74           $100             $1,386            $1,262               ($5)        $1,257            (4)                 10
Page 4 of 4
The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business
may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide
additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these
non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to
GAAP financial measures for the twelve months ended December 31, 2006 and December 31, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported
results prepared in accordance with GAAP.




                                                                                    THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                                 Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                                          Operating Income (Loss), by Segment
                                                                                                        (UNAUDITED)
                                                                                              (In millions except percentages)

                                                         Year Ended December 31, 2006                                             Year Ended December 31, 2005


                                                       Items Impacting Comparability                                              Items Impacting Comparability
                                                                                                                                                                                                               % Favorable
                                                                                                                                                                                                              (Unfavorable) -
                                                                                                                                                                                          % Favorable              After
                                                                                             After                                                                      After
                                                                                                                                                      Accelerated
                                                                                                                                HFCS                                                     (Unfavorable) -       Considering
                                                                                         Considering                                                 Amortization of Considering
                                                          Asset
                                                                                                                               Lawsuit                                                     Reported               Items
                                                       Impairments/     Foundation                                                          Asset     Stock-Based
                                         Reported                                           Items               Reported                                               Items
                                                                                                                              Settlement Write-downs Compensation (Non-GAAP)                (GAAP)
                                                       Restructuring     Donation                                                                                                                              (Non-GAAP)
                                          (GAAP)                                         (Non-GAAP)              (GAAP)

Africa                                         $424               $3                                $427             $396                                           $3           $399           7                    7
East, South Asia and Pacific Rim                358               44                                402               284                         $85                3           372            26                   8
European Union                                2,254               36                               2,290             2,219                                           3          2,222           2                    3
Latin America                                 1,438                                                1,438             1,176                                           4          1,180           22                  22
North America                                 1,683                                                1,683             1,553                                          12          1,565           8                    8
North Asia, Eurasia and Middle East           1,557               17                               1,574             1,735                                           3          1,738          (10)                 (9)
Bottling Investments                             18               88                                106                (37)                                                       (37)           -                   -
Corporate                                    (1,424)               1            $100              (1,323)           (1,241)        ($47)                            22         (1,266)         (15)                 (5)
Consolidated                                 $6,308            $189             $100             $6,597            $6,085          ($47)          $85              $50        $6,173            4                    7

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coca cola Reconciliation of Q4 and Full Year 2006 Non-GAAP Financial Measures

  • 1. Page 1 of 4 The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended December 31, 2006 and December 31, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures (UNAUDITED) (In millions except per share data and percentages) Three Months Ended December 31, 2006 Items Impacting Comparability After Asset % Change - % Change - After Considering Impairments/ Foundation Certain Tax Reported Considering Items Reported Items Restructuring Equity Investees Transaction Gains Donation Matters (1) (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) Net Operating Revenues $5,932 $5,932 7 7 Cost of goods sold 2,063 ($4) 2,059 3 3 Gross Profit 3,869 4 3,873 9 9 Selling, general and administrative expenses (2) 2,587 ($100) 2,487 13 8 Other operating charges 70 (70) - -- -- Operating Income 1,212 74 100 1,386 (4) 10 Interest income 41 41 (43) (43) Interest expense 47 47 (23) (23) Equity income - net (467) $615 148 -- (16) Other income (loss) - net 147 ($175) (28) -- -- Income Before Income Taxes 886 74 615 (175) 100 1,500 (35) 6 Income taxes 208 10 57 (76) 38 $37 274 (59) (18) Net Income $678 $64 $558 ($99) $62 ($37) $1,226 (22) 13 Diluted Net Income Per Share $0.29 $0.03 $0.24 ($0.04) $0.03 ($0.02) $0.52 (3) (19) 13 Average Shares Outstanding - Diluted 2,341 2,341 2,341 2,341 2,341 2,341 2,341 Gross Margin 65.2% 65.3% Operating Margin 20.4% 23.4% Effective Tax Rate 23.5% 18.2% (4) Three Months Ended December 31, 2005 Items Impacting Comparability After Considering Resolution of Tax Repatriation of Reported Items HFCS Settlement Matters Foreign Earnings Equity Investee (GAAP) (Non-GAAP) Net Operating Revenues $5,551 $5,551 Cost of goods sold 1,996 $5 2,001 Gross Profit 3,555 (5) 3,550 Selling, general and administrative expenses 2,293 2,293 Operating Income 1,262 (5) 1,257 Interest income 72 72 Interest expense 61 61 Equity income - net 127 $49 176 Other income (loss) - net (27) (27) Income Before Income Taxes 1,373 (5) 49 1,417 Income taxes 509 (2) $10 ($188) 4 333 Net Income $864 ($3) ($10) $188 $45 $1,084 Diluted Net Income Per Share $0.36 $0.00 $0.00 $0.08 $0.02 $0.46 Average Shares Outstanding - Diluted 2,375 2,375 2,375 2,375 2,375 2,375 Gross Margin 64.0% 64.0% Operating Margin 22.7% 22.6% Effective Tax Rate 37.1% 23.5% Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income. (1) Primarily related to changes in reserves related to certain tax matters. (2) Selling, general and administrative expenses excluding items impacting comparability and structural changes: 2006 2005 % Change Reported selling, general and administrative expenses $2,587 $2,293 13% Donation to The Coca-Cola Foundation (100) -- Structural changes (63) -- Selling, general and administrative expenses excluding items impacting comparability and structural changes $2,424 $2,293 6% (3) Per share amounts do not add due to rounding. (4) Effective tax rate calculated on full figures.
  • 2. Page 2 of 4 The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the years ended December 31, 2006 and December 31, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures (UNAUDITED) (In millions except per share data and percentages) Year Ended December 31, 2006 Items Impacting Comparability % Change - After After Asset Considering % Change - Considering Impairments/ Equity Transaction Foundation Certain Tax Reported Items Reported Items Restructuring Investees Gains Donation Matters (1) (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) Net Operating Revenues (2) $24,088 $24,088 4 4 Cost of goods sold 8,164 ($4) 8,160 0 (1) Gross Profit 15,924 4 15,928 7 7 Selling, general and administrative expenses (3) 9,431 ($100) 9,331 8 7 Other operating charges 185 (185) - -- -- Operating Income (4) 6,308 189 100 6,597 4 7 Interest income 193 193 (18) (18) Interest expense 220 220 (8) (8) Equity income - net 102 $606 708 (85) (1) Other income (loss) - net 195 ($298) (103) -- -- Income Before Income Taxes 6,578 189 606 (298) 100 7,175 (2) 6 Income taxes 1,498 30 57 8 38 ($24) 1,607 (18) 1 Net Income $5,080 $159 $549 ($306) $62 $24 $5,568 4 7 Diluted Net Income Per Share $2.16 $0.07 $0.23 ($0.13) $0.03 $0.01 $2.37 6 9 Average Shares Outstanding - Diluted 2,350 2,350 2,350 2,350 2,350 2,350 2,350 Gross Margin 66.1% 66.1% Operating Margin 26.2% 27.4% Effective Tax Rate 22.8% 22.4% Year Ended December 31, 2005 Items Impacting Comparability Issuances of Accelerated After Resolution Repatriation of Stock by Amortization of Asset Considering Reported of Tax Foreign Equity Stock-Based Write- Items (GAAP) HFCS Settlement Matters Earnings Investees Compensation Equity Investee downs (Non-GAAP) Net Operating Revenues 23,104 $23,104 Cost of goods sold 8,195 $47 8,242 Gross Profit 14,909 (47) 14,862 Selling, general and administrative expenses 8,739 ($50) 8,689 Other operating charges 85 ($85) - Operating Income 6,085 (47) 50 85 6,173 Interest income 235 235 Interest expense 240 240 Equity income - net 680 $33 4 717 Other income (loss) - net (93) (93) Gain on issuances of stock by equity investees 23 ($23) - Income Before Income Taxes 6,690 (47) (23) 50 33 89 6,792 Income taxes 1,818 (18) $101 ($315) (8) 12 2 4 1,596 Net Income $4,872 ($29) ($101) $315 ($15) $38 $31 $85 $5,196 Diluted Net Income Per Share $2.04 ($0.01) ($0.04) $0.13 ($0.01) $0.02 $0.01 $0.04 $2.17 (5) Average Shares Outstanding - Diluted 2,393 2,393 2,393 2,393 2,393 2,393 2,393 2,393 2,393 Gross Margin 64.5% 64.3% Operating Margin 26.3% 26.7% Effective Tax Rate 27.2% 23.5% Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income. (1) Primarily related to changes in reserves related to certain tax matters. (2) Net operating revenues excluding structural changes: 2006 2005 % Change Reported net operating revenues $24,088 $23,104 4% Structural changes (460) (779) -- Net operating revenues excluding structural changes $23,628 $22,325 6% (3) Selling, general and administrative expenses excluding items impacting comparability and structural changes: 2006 2005 % Change Reported selling, general and administrative expenses $9,431 $8,739 8% Donation to The Coca-Cola Foundation (100) -- Accelerated amortization of stock-based compensation expense (50) -- Structural changes (130) -- Selling, general and administrative expenses excluding items impacting comparability and structural changes $9,201 $8,689 6% (4) Operating Income for the year ended December 31, 2006 includes a negative currency impact of approximately 1%. Ongoing, currency neutral operating income growth is 8%. (5) Per share amounts do not add due to rounding.
  • 3. Page 3 of 4 The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended December 31, 2006 and December 31, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures Operating Income (Loss), by Segment (UNAUDITED) (In millions except percentages) Three Months Ended December 31, 2006 Three Months Ended December 31, 2005 Items Impacting Items Impacting Comparability Comparability % Favorable (Unfavorable) - % Favorable After After After (Unfavorable) - Considering Considering Considering Asset Foundation HFCS Reported Items Impairments/ Reported Items Reported Items Donation Settlement (GAAP) (Non-GAAP) Restructuring (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) Africa $137 $2 $139 $135 $135 1 3 East, South Asia and Pacific Rim 75 25 100 75 75 0 33 European Union 480 2 482 458 458 5 5 Latin America 390 390 303 303 29 29 North America 419 419 366 366 14 14 North Asia, Eurasia and Middle East 333 17 350 419 419 (21) (16) Bottling Investments (59) 27 (32) (40) (40) (48) 20 Corporate (563) 1 $100 (462) (454) ($5) (459) (24) (1) Consolidated $1,212 $74 $100 $1,386 $1,262 ($5) $1,257 (4) 10
  • 4. Page 4 of 4 The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the twelve months ended December 31, 2006 and December 31, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures Operating Income (Loss), by Segment (UNAUDITED) (In millions except percentages) Year Ended December 31, 2006 Year Ended December 31, 2005 Items Impacting Comparability Items Impacting Comparability % Favorable (Unfavorable) - % Favorable After After After Accelerated HFCS (Unfavorable) - Considering Considering Amortization of Considering Asset Lawsuit Reported Items Impairments/ Foundation Asset Stock-Based Reported Items Reported Items Settlement Write-downs Compensation (Non-GAAP) (GAAP) Restructuring Donation (Non-GAAP) (GAAP) (Non-GAAP) (GAAP) Africa $424 $3 $427 $396 $3 $399 7 7 East, South Asia and Pacific Rim 358 44 402 284 $85 3 372 26 8 European Union 2,254 36 2,290 2,219 3 2,222 2 3 Latin America 1,438 1,438 1,176 4 1,180 22 22 North America 1,683 1,683 1,553 12 1,565 8 8 North Asia, Eurasia and Middle East 1,557 17 1,574 1,735 3 1,738 (10) (9) Bottling Investments 18 88 106 (37) (37) - - Corporate (1,424) 1 $100 (1,323) (1,241) ($47) 22 (1,266) (15) (5) Consolidated $6,308 $189 $100 $6,597 $6,085 ($47) $85 $50 $6,173 4 7