Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
16. Value Proposition
For you:
• Connecting internal and
external customers with
customers
• Personal relationships
• Thought leadership
• Community
17. “People don’t want to connect
with brands. They want to
connect with each other.
Fascinating companies create
more opportunities for people to
connect with each other; through
the brand.”
— Sally Hogshead, Author of Fascinate
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18. Measurement and ROI
For BoothTag: For you:
• Pro-active connections • Sales conversation
– People • Company tour
– Exhibitors • Third-party
– Sessions recommendation
– Anything, really
• Product education
• App analytics
• Website analytics
• Timeline playback
• CRM
• Download lists
19.
20.
21. What’s the Difference?
• Personalization
• User-centric
focus
• Connectivity VS.
• Business Tools
• Real-time
recognition
• Measurement
35. Lucky 7 Success Factors
• Clearly state goals
• Create value with existing offerings & product
• Consider your eco-system
• Meaningful recognition and reward for action
• Be your best, real, engaged self
• Put skin in the game
• Measure and respond, but let them play