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Media Writing for SEO
- 1. Writing Copy for the Web Prepared by: Finn Digital
- 2. Finn Digital • Digital Agency • Regional clients with global reach • Where marketing and technology strategy meet, we’ll be there • B2B and B2C
- 4. Where do you find Web Content? Mobile Music Blogs Apps Im ag es Videos Websites PDFs Email Faceboo Twitter k Social Media
- 6. Title Tag Alt Tag Meta Description Heading 1 Heading 2 Tags
- 8. For Example… Rendezvous Colorado • High End Vacations Homes by Winter Park Colorado • $300,000 + • Let’s come up with some keywords to start with…
- 10. ABOUT (H1) Rendezvous is a wooded and inviting 750-acre resort community only 67 miles from Denver near Winter Park Resort, Grand Lake, and Rocky Mountain National Park. Rendezvous is built for year-round living in the mountains with respect for history and community traditions. This unique location is a gathering place for family and friends to enjoy within the natural setting and beauty of the area. A Tranquil and Convenient Respite (H2) Rendezvous is a place of renewal for full-time and getaway residents alike. All the joys of mountain living are here. Just minutes from the world-class Winter Park and Mary Jane ski area, Rendezvous is nestled in a tranquil forest. You can bask in the quiet mountain setting, fly fish in a clear mountain stream, race down ski runs or choose dining, concerts and art shows in nearby Winter Park or Fraser. Thoughtful and Attractive Architecture (H2) The architecture is inspired by old mining industry-including corrugated metal, steep roofs, and organic and vibrant colors. It has strict architectural and design guidelines to ensure an aesthetic cohesiveness within the community. And all homes are built to be versatile both in function and form in order to fit the unique needs of your family.
- 11. Measure Keyword Density • Divide the number of times a keyword phrase (e.g., "search engine optimization") appears in the first 500 words of your copy, by 500 • Then multiply by the number of words within the keyword phrase • 5/500 x 3 = 3% • 2.7% and higher is ideal
- 12. Social Media & Press Releases • Replace pronouns or filler words with keywords • Make the story vignette emotional • Balance – avoid keyword “stuffing”
- 13. Consistent and Regular Updates to Content
- 14. Editorial Calendar • Blog • YouTube • Twitter • Facebook • Flickr • Promotions • Website
- 16. Thank You!
Editor's Notes
- Start to talk about writing. Have any of you heard this phrase? For the web this statement is absolutely true. The more content you have the more you are considered an “expert”. The more content you have the better search results you will have.
- When we talk about web content we aren’t just talking about websites or blogs. There are so many other opportunities for growing your web content. Each of these items provides a channel to expand your knowledge and get your brand name out into the WWW. No matter the medium, web copy should have one main goal: SEO
- Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid (" organic " or "algorithmic") search results . This is done by: - Link Building your web address to different sites (.gov, .edu .org’s have the most weight). Most post to paid/free directories, partnerships and sponsorships - Inserting keywords into Meta Data (title tags, meta descriptions, header tags and alt tags) and web copy.
- What is Meta Data: Heading and Title tags currently hold the most weight for search engine spiders Less so for alt and Meta Descriptions
- So now we need to determine WHAT keywords we should include in our Meta Data and Web Copy… Steps: Write down all applicable keywords for the content Use Google Ad Words Keyword Tool (https://adwords.google.com/) to narrow your list The Sweet spot = lower competition and higher traffic For a press release your goal = 3 pinnacle keywords The final “pinnacle” keywords will be content, audience and channel specific. Tools like Wordtracker (http://www.wordtracker.com/) will help you find hidden keywords/synonyms that you might not have thought of
- Establish schedule for reviewing specific copy and keywords.
- Make sure that your content is not only keyword rich, but is easily and readily available to your audience. Use it to showcase your thought leadership and expertise.