FinTech Belgium - MeetUp on Digitalisation of Accounting - Sabine Vandebroek - Forum of the Future Foundation - 14-03-19

1. Technologies & Accountants :
which convergences – what differences ?
Sabine Vandebroek
General secretary Forum For the Future Foundation

2. EVOLVE OR DIE
Everybody talks about « automatization »,

3. With 90%
automation potential,
Fintech’s see
the future in pink

4. but the reality is
completely different

5. The administrative and financial processes of
companies are varied and complex
Offering a complete and integrated solution is the
dream of the company but it is almost impossible

6. The solutions that have appeared for several years
are numerous
How to convince the entrepreneur to buy it, taking
into account competitiveness and the difficulty of
integrating it -> high sales efforts

7. The best remain, the less good disappear
Companies have limited budgets, they have to
make choices and sometimes have to stop a
product which doesn’t generate revenues fast
enough

8. Everybody talks about
« automatization »
and predicts the disappearance of
accountants

9. but the reality is also
completely different

10. With 80% confidence rate, the “Accountant”
remains a very
trustable partner of the enterprise

11. The first Automatic
Teller Machine
appeared in 1969
Teller = bank employee
Did the bank employee
desappeared ?

12. And the accountant is afraid

13. • Belgium is an SMB market
• 1,9 Mio Business actors in Belgium
• 98,6% less than 10 employees
• 80% of enterprises are not seeking digitalization
He’s afraid because

14. the efforts required to digitalize give them the
impression that this will ultimately reduce their
sales to equivalent customers
High sales efforts needed to gain new clients
He’s afraid because

15. He has to give more advices and develop (build and
sell) a new portfolio of services
He’s afraid because

16. « go to market » seems to be the
main issue of « digital solution » to
get and transform SME

17. 1+1 = 3
FFF thinks that cooperation between Fintech and
accoutants could be the solution

18. • It’s easier to convince a company if the accountant alredy use
the product
• The accountant will feel cooperation and support and will be
able to give more advices
• New business model : Fintech sell to accountants and not to
the final client
Anglais

19. 10 € X 1.000 = 10.000 €
Classic business model
One product
1.000 clients

20. company
Accountant 10 Clients
Accountant 10 Clients
3X10= 30€ X 333 = 10.000 €
New business model
One products
333 accountants
Same revenues : less sales efforts

21. company
Accountant 10 Clients
Accountant 10 Clients
10 € X 10 clients = 100 €
New
€
New business model
New revenus for the accountants
Same price for the company but the accountants manage
the tool -> efficiency

22. Cooperation is not an idea,
it is the solution for many of you

23. THANK YOU