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WAT Consult Social Media Test
Pepsi
Brand Communication Objective: To provide an ideal platform for brands to find, engage and convert social contacts into social customers. Target AudienceAge :13 to 30Cuts across every SEC
      Social Media Platforms Which? Google plus , Facebook, Twitter YoutubeFlickr, Stumbleupon, Tumblr, Blogs, Orkut Why ?Mainly for the demography and the profile of the audience present on these social networks
Mainline Communication Idea (BIG Idea)
WoM & WoW ENCODE MESSAGE PARTICIPANT EXPERIENCE PARTICIPANT MESSAGE BRAND                               Participant  	               Feedback TWO WAY INTERACTION 	  AMPLIFICATION 	   CHANNELS DECODING MESSAGES RECEIVING MESSAGES
BETTER Model ,[object Object]
Emotional connection
Target Audience
Two-way interaction
Exponential element
Reach ,[object Object]

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