1. Introduction to
Corporate Social Responsibility
By: Chua, Fiona Jean V.

2. Ethics Principles

Deontological
~distinguishing right from wrong

Teleontological
~only outcomes matter in deciding
whether it is right or wrong

Utilitarianism
~distinguishing right from good
(where “right” covers actions that maximize the good)

3. Ethics Principles

Ethical Relativism
~no universally valid moral principles

Ethical Objectivism
~moral principles vary from different
countries, but some still have similarity

4. Corporate Behavior





involves legal rules,
ethical codes of
conduct, and social
responsibility
principles.
affects economy
plays a large role for
company success
gives the corporation
sustainability
long-term survival in
the corporate world

5. Corporate Behavior

6. Increasing Importance

Carroll(1979):“ the social responsibility of business
encompasses the economic, legal, ethical, and
discretionary expectations that society has of
organizations at a given point in time”

Whetten et al.(2002):“societal expectations of
corporate behavior; a behavior that is alleged by a
stakeholder to be expected by society or morally
required and is therefore, justifiably demanded of a
business”

7. Corporate Reputation

8. Corporate Reputation
Most significant factor in gaining
competitive advantage


Benefits:
Improves Shareholder Value
Improves confidence in investors
Increased customer loyalty
Attracts partnerships and strategic alliances
Shields company from criticism

9. Conclusion





Ethics in decisionmaking processes

ensures a more
effective, productive, an
d profitable utilization
of economic resources

Corporate Social
Responsibility
indicates concern with
social and
environmental effects of
organizational behavior
Corporate Behavior
affects responsible and
proper economic and
institutional
improvement
an influence to society
and a common benefit
Crowther, D., & Aras, G. (2008). Corporate Social Responsibility. Copenhagen:
Ventus Publishing.