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DOBBE NEIGHBORHOOD
Social Innovation Safari
9 - 19 july 2013 Amsterdam
hood
culture
case
brief
opportunities
disconnects
field research
analysis
analysis analysis
applying insights
prototyping
prototyping
idea generation
sharing
objects
B C D
A
1
2 3
4
7
6
5
saying hi
& small talk
THE DOBBE SAFARI WALK
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
CASE BRIEF
How could the Alliatie improve poor social
indicators in the Dobbe Area?
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
RESEARCH FOCUS
extend of disconnect in perceptions of
what makes a likeable neighborhood
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
FIELD RESEARCH
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
FIELD RESEARCH
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
ANALYSIS
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
4 TYPES OF DISCONNECTS
system - individual
people within themselves
culture - culture
system within themselves
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
IDEA GENERATION
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
HOOD CULTURE
hood
culture
case
brief
opportunities
disconnects
field research
analysis
analysis analysis
applying insights
prototyping
prototyping
idea generation
sharing
objects
B C D
A
1
2 3
4
7
6
5
saying hi
& small talk
THE DOBBE SAFARI WALK
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
DOWNSCALING
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
PROTOTYPING
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
PROTOTYPING
VALUE OF
KNOWING THE PERSON
FOR SHARING OBJECTS
ABSTRACT LANGUAGE
DOESN’T EVOKE RESPONSE
hood
culture
case
brief
opportunities
disconnects
field research
analysis
analysis analysis
applying insights
prototyping
prototyping
idea generation
sharing
objects
B C D
A
1
2 3
4
7
6
5
saying hi
& small talk
THE DOBBE SAFARI WALK
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
PROTOTYPING MAIL IDEA
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
PROTOTYPING BIKE SERVICE
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
JOB DESCRIPTION & INTERVIEW ALLIANTIE
INSIGHT:
alliantie willing to work
extra & flexible day / night hours
INSIGHT
alliantie is somewhat limited by mission statement
PROTOTYPING MAIL IDEA
hood
culture
case
brief
opportunities
disconnects
field research
analysis
analysis analysis
applying insights
prototyping
prototyping
idea generation
sharing
objects
B C D
A
1
2 3
4
7
6
5
saying hi
& small talk
THE DOBBE SAFARI WALK
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
CULTURE - CULTURE
focus on familiar actions & daily life
SYSTEM - INDIVIDUAL
creating moments of interaction & feedback
RELATION TO DISCONNECTS
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
servicerelated to daily life
limited to the neighborhood
sponsored by Alliantie
with brief and concrete explanation of
what Alliantie is and does
(use language of the people!)
> interaction moment for cultures
> entry point for Alliantie
OPPORTUNITY
case
brief
disconnects
disconnects
hood
culture
sharing
objects
saying hi
& talk
opportunities
next?
Constantin Storz
Anniina Huohvanainen
Jos van Kuik
Marc Dinkgreve
Gregg Mwendwa
Fiona Jongejans

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Social Innovation Safari in Amsterdam Neighborhood