Presented by Susan Price, CEO and Chief web strategist of Firecat Studio, in San Antonio, Texas, to the National Association of Professional Mortgage Women (NAPMW) Central Region Education Conference, 2009.

1. Social Media for Business
Waste of Time or Winning Strategy?

2. Do You Have Time For This?

3. Riding Technology Waves

4. Choices, Choices, Choices

5. The Big Three

6. Have you heard this one?
“Social media is a fad. Like CB Radio.”
“Our CEO wants a blog.”
“Make sure our employees can’t access Facebook
Or YouTube. Or LinkedIn.”
“We need a Facebook fan page.”
“Just put it out there, they will use it.”
“Which of you whiny, ungrateful $#@ posted thi

7. Substance or
Snake Oil?

8. Exercise:
Google Yourself

9. HY SOCIAL MEDIA MATTE
57% of all adults have a social media profile
50% of all social networkers check sites every d
Twitter use growing at 400% per year
Facebook is #2 destination on the web
Average Facebook user has 120 friends
850 million photos updated to Facebook each m
Numbers we can’t ignore

10. The Business Case
Inside the company
Outside the compan
• Employee collaboration
• Marketing PR
• Knowledge management
• Customer service
• Employee engagement
• Recruiting/HR
• Executive communications
• Professional networking

11. Inside Your Organization
“Social software is a trend that cannot b
ignored. It is bringing about fundamental
kob
change to the way people expect to
lsen, communicate with one another.
elsen
rman
oup
Companies cannot use social tools with
their customers and not also allow their
employees to utilize them.”
ers spend most of their time on other sites

12. Social Media Players: Interna
• IT
• Employees
• HR and Benefits
• Departments
• Training
• Project Teams
• Governance
• Vendors / Contractors
• Management
Role-based personalization

13. Social Media Players: Externa
• Marketing
• Customers
• Communications
• Prospective customers
• Public Relations
• Press
• Community Affairs
• Industry analysts
• Customer Support
• Prospective employees
• HR/Staffing

14. Leverage LinkedIn
• Create or update your professional profile
• Create a company profile
• Reach out to your network
• Answer questions
• Join Groups (start with NAPMW)

15. Have Fun In Facebook
• Create or update your social profile
• Group your friends into LISTS
• Use Search
• Throttle down your privacy as needed
• Try applications (but share SLOWLY)
• Join Groups, Fan causes you care about

17. Try Twitter
• Start with searches
• Practice active listening
• Follow your gurus
• Retweet customers and influencers
• Talk about your passions

18. • Claim your profiles
• Be real
• Jump in and try it, small steps
• Have goals and a simple plan
• Pilot, fail fast
• Share juicy content
• Budget for community management
training

19. Twitter: @firecatsue
LinkedIn: susanprice
Facebook: http://profile.to/susanprice
firecatstudio.com
email: susan@firecatstudio.com

20. kedIn Group
edin.com/groups?gid=109439
rch=NAPMW (Groups)
tter
ne yet…
ch.twitter.com Search = NAPMW, Mortgage
ebook Groups
book.com Search=NAPMW
NAPMW IN SOCIAL MEDIA

21. QUESTIONS DISCUSSION