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Bedroom To Boardroom
Alternate Titles
          that we considered...


• How I went from working hard at
  home to playing games at the office.
• No really, who needs clients?
• The Designer of Tomorrow
A Few Caveats
          Just so you know...

• Your results may vary
• Not everything will apply
• Be prepared for Happy Accidents
• Transitions are key
• There is no boardroom
Boss
 Bedroom
   Band
Boardroom
  Beach
Discover Your D.N.A.
     (Designer’s Natural Aptitude)

• Personality
• Family & Upbringing
• Education
• Interests, Hobbies & Passions
• Bent
Dealing
w the Boss
Embrace Your Place

• If you are working for The Man —
  or The Woman — make sure they’re
  willing to invest in you
• Don’t rely on the office to be
  your creative exercise
Success
in Bedroom
Narrow Services
        Broad Interests

• Focus professionally on niches
• Become an expert or advocate
• Get outside of yourself on a
  “personal” level
Beware of the Good
     Embrace the Great
• Avoid projects — even seemingly
  profitable ones — if they do not fit
  your designer DNA
• Narrow focus enables growth
  and sparks profits
• Misfit projects drag you down
Prepare for Calamity


• Growth will make you a target
• Some people can be mean
• Remember “Happy Accidents”
Assembling
    Band
When One is Not Enough
• Focus allows you to identity
  compatible and complementary
  people for your team
• Know the DNA of your team
• Don’t align with others simply
  for the sake of alignment. Be
  careful working with friends & family
Building
 Product
Transition Time

• Stay true to your niche
• Use profits to fuel projects
• Be persistent throughout
  mistakes, shortcomings, and
  miscalculations
Building Awareness


• Keep an email list
• Bake in the buzz
• Make it remarkable
Some Stories
Blinksale
DNA = Fascination with business finance met
disdain for desktop software solutions
Lesson = Products almost always take
more time to hit mass than you think
Result = Blinksale is profitable
& growing
IconBuffet
DNA = Team’s obsession with iconic art
and a love for design community sites
Lesson = Profits not always key success
Result = IconBuffet’s primary
success was the visibility that it
brought to our studio. Our best
clients were landed via IconBuffet.
PackRat

DNA = Team’s obsession with iconic art
and a love for community sites
...and gaming
Lesson = Happy Accidents
Result = We have no idea
e Designer            Tomorrow
• Goes beyond design, embraces creation
• Transitions skillfully between
  focused niches and multiple disciplines
• Raises the bar for the industry
• Brings other designers along
  for the ride

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Bedroom To Boardroom

  • 2. Alternate Titles that we considered... • How I went from working hard at home to playing games at the office. • No really, who needs clients? • The Designer of Tomorrow
  • 3. A Few Caveats Just so you know... • Your results may vary • Not everything will apply • Be prepared for Happy Accidents • Transitions are key • There is no boardroom
  • 4. Boss Bedroom Band Boardroom Beach
  • 5. Discover Your D.N.A. (Designer’s Natural Aptitude) • Personality • Family & Upbringing • Education • Interests, Hobbies & Passions • Bent
  • 7. Embrace Your Place • If you are working for The Man — or The Woman — make sure they’re willing to invest in you • Don’t rely on the office to be your creative exercise
  • 9. Narrow Services Broad Interests • Focus professionally on niches • Become an expert or advocate • Get outside of yourself on a “personal” level
  • 10. Beware of the Good Embrace the Great • Avoid projects — even seemingly profitable ones — if they do not fit your designer DNA • Narrow focus enables growth and sparks profits • Misfit projects drag you down
  • 11. Prepare for Calamity • Growth will make you a target • Some people can be mean • Remember “Happy Accidents”
  • 12. Assembling Band
  • 13. When One is Not Enough • Focus allows you to identity compatible and complementary people for your team • Know the DNA of your team • Don’t align with others simply for the sake of alignment. Be careful working with friends & family
  • 15. Transition Time • Stay true to your niche • Use profits to fuel projects • Be persistent throughout mistakes, shortcomings, and miscalculations
  • 16. Building Awareness • Keep an email list • Bake in the buzz • Make it remarkable
  • 18. Blinksale DNA = Fascination with business finance met disdain for desktop software solutions Lesson = Products almost always take more time to hit mass than you think Result = Blinksale is profitable & growing
  • 19. IconBuffet DNA = Team’s obsession with iconic art and a love for design community sites Lesson = Profits not always key success Result = IconBuffet’s primary success was the visibility that it brought to our studio. Our best clients were landed via IconBuffet.
  • 20. PackRat DNA = Team’s obsession with iconic art and a love for community sites ...and gaming Lesson = Happy Accidents Result = We have no idea
  • 21. e Designer Tomorrow • Goes beyond design, embraces creation • Transitions skillfully between focused niches and multiple disciplines • Raises the bar for the industry • Brings other designers along for the ride