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Presentation on Apparel Merchandising

Apparel merchandising base presentation which has been focused the basic merchandising procedures that how an order be confirmed by buyer. Apparel merchandisers have so may roles in garments industry where sampling, consumption and costing of garments and order negotiation are the main. This presentaion will focus all the basic things of merchandising. Feel free to talk with me at https://www.facebook.com/textileaidbd or web http://textile-aid.com, by firoz kabir

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Presentation on Apparel Merchandising

  1. 1. Welcome To The Presentation On COST NEGOTIATION Submitted To Dr. MashiurRahmanKhan Associate Prof.And Head Of The Dept. of AME Bangladesh University Of Textiles Apparel Merchandising Dept. of AME Sub. Code: AME-556
  2. 2. This Presentation Is Submitted By: Md. Firoz Kabir ID: 2014-2-4-015 Dept. Of AME BANGLADESH UNIVERSITY OF TEXTILES
  3. 3. In 1980s Bangladesh Had Began To Export Ready Made Garments Today This Sector Is Considered As Most Growing And Largest Sector Which Contributes 87% Foreign Currency Earnings
  4. 4. In The Fiscal Year 2012-13 Bangldesh Exports 87% Textile Goods Left Only 13%
  5. 5. According To BGMEA 5600 Garments Factories Are Producing Different Types Of Garments. About 4.2 Millions Peoples Are Doing Work In This Sector And Most Of Them Are Women
  6. 6. What Types of Products Are Being Produced in Our Country? Woven Shirt Pant Jeans Jakcet Formal Dresses Fasionable Baby Garments Ladies Wear Night Gowns Dress ,etc Knitted Sweater & Home Textile T-Shirt Polo Shirt Swimsuit Different Types of Jersey Lingerie Mens Under Garments Trousers Winter Wear Different Fashionable Items, etc Vairous Kinds of Sweaters Bedding Textiles Blankets Carpets Various Non-Woven Textiles ,etc
  7. 7. WHO ARE THE CUSTOMERS? Bangladesh Is Working For Numerous Famous Brands For Fashion Across The World
  8. 8. WHO ARE THE CUSTOMERS?
  9. 9. WHO ARE THE CUSTOMERS? USA IS THE MAJOR MARKET FOR WOVEN GARMENTS EU IS THE MAJOR MARKET FOR KNIT GARMENTS
  10. 10. Apparel Merchandising Is Directly Related To Negotiating Orders, Buying And Selling Goods Trough Maintaining Better Relation And Liaison With Both Buyers, Suppliers As Well As Factory Management
  11. 11. Merchandisers Are Considered As Key Persons In Apparel Industry For Their Responsibilities
  12. 12. Merchandisers Should Have Knowledge About  Basic Textiles Raw Materials Of Textiles Different Process In Textiles Producing Should Know About Yarn, Fabric, Dyeing Procedures Etc Knowledge About Different Fashionable Garments As Well As Basic Items Different Constructional Knowledge Of Garments  Fabrics, Trims And Accessories Cost And Production Lead Time Better Communication Skill And Good Personality Good Command In English In Both Oral And Written
  13. 13. Prime Six Roles Of A Merchandiser Product Development And Oder Negotiations Doing Consumption And Costing Sample Making And Submission For Approval Making TNA Chart And Proper Filing Negotiation With Suppliers For Booking And Buyers For Further Approval Attend to PPM & Co-ordination With Factory Key Responsibilities And Others
  14. 14. What Happens During Product Development As Given By Buyer Full Bill Of Materials A Typical Measurement Chart A Garment Specification Sheet Sometimes Block Pattern
  15. 15. Bill Of Materials
  16. 16. Bill Of Materials BOM Contains Fabric Details
  17. 17. Bill Of Materials BOM Contains Thread Details
  18. 18. Bill Of Materials BOM Contains Trims Details
  19. 19. Bill Of Materials BOM Contains Wash Details
  20. 20. Measurement Chart
  21. 21. Measurement Chart MC Contains Description of Each Point of Measure
  22. 22. Measurement Chart MC Contains Size Range
  23. 23. Measurement Chart MC Contains Tolerance Limit
  24. 24. Measurement Chart MC Contains Different Measurements for Different Sizes
  25. 25. Garment Specification Sheet
  26. 26. Garment Specification Sheet Stitching Details Are Completely Shown By A Typical GSS
  27. 27. What Happens During Product Development As Made By Factory Develop Pattern As Per MC and Block Pattern Select Fabric and Trims As Per BOM Cut The Fabrics as Per Pattern Sewing Samples as Per GSS
  28. 28. SAMPLES Samples Are Very Important Elements For Bulk Production. Sample Making As Well As Getting Approval From Buyers Is Very Important Job For Merchandisers
  29. 29. SAMPLES Samples Are Very Important Elements For Bulk Production. Sample Making As Well As Getting Approval From Buyers Is Very Important Job For Merchandisers Types Of Samples: Proto Sample Development Sample Salesmen samples or promotional samples Fit samples Size Set Samples Counter samples or reference samples or approval samples Wash test/Lab test samples Fashion show samples Shade Band Samples Pre-production samples Tag/Sealer Sample Production samples Shipment samples
  30. 30. Different Types Of Samples Are Asked ByDifferent Buyers But F. our Basic Type Of Samples Are AskedBy Most Of The Buyer
  31. 31. Fit samples Fit Samples Or Size Set Samples Are Made By Following Actual Measurements. These Samples Are Fitted To Dummy For Checking Fittings As Well
  32. 32. Fit samples Fit Samples Or Size Set Samples Are Made By Following Actual Measurements. These Samples Are Fitted To Dummy For Checking Fittings As Well Characteristics All Measurements hit the MC & within Tolerance Construction and Stitching should as per GSS Sample Must Follow The Full Styling Designed By Technician Fabrics use must actual but trims may not be actual
  33. 33. PP Samples PP Samples Are Made By Following Full Workmanship. This Is An Important Sample For Bulk Production
  34. 34. PP Samples PP Samples Are Made By Following Full Workmanship. This Is An Important Sample For Bulk Production Characteristics Samples Must Follow Full Workmanship Actual Fabircs as well as trims used Stitching and Design must be as per specification sheet In Bulk Production Follow This Sample strictly
  35. 35. Lab Test Samples Lab Test Samples Are Not Asked By Buyers For Approval.
  36. 36. Lab Test Samples Lab Test Samples Are Not Asked By Buyers For Approval.
  37. 37. Lab Test Samples This Samples Are The Requirement For A Legal Issue That There Are Not Presence Any Substance Harmful For Wearer And Safety Of Products
  38. 38. Lab Test Samples This Samples Are The Requirement For A Legal Issue That There Are Not Presence Any Substance Harmful For Wearer And Safety Of Products Characteristics Samples Make With Actual Fabrics And Trims Make It Ready For Testing As Buyers Specification Samples Should Not Fail At Any Point Test Reports Is Required To Release Inspection Certificate As Well
  39. 39. Who Test These Samples?
  40. 40. Top/Production Samples Top Of Production (TOP) Are The Samples Asked By Buyers At Bulk Production Stage To Make Sure That Factory Is Doing Right Thing
  41. 41. Top/Production Samples Top Of Production (TOP) Are The Samples Asked By Buyers At Bulk Production Stage To Make Sure That Factory Is Doing Right Thing Characteristics Samples Are Collected From Bulk  These Are The Samples Focus Original View Of Mass Production Before Going To Ship Out These Samples Are Sent To Buyers  Approval From The End Of Buyers Is Required To Ship The Final Goods
  42. 42. Consumption Calculation This Is The Required Amount Of Fabric To Make A Garment
  43. 43. Consumption Calculation Formula For Knit Top (Measurement in CM) B.L + S.L. + Allowance) X 1/2 Chest X 2 X GSM X 12 ÷(10000 X 1000) kg/dz Here, B.L -Body Length S.L -Sleeve Length Allowance -Allowance would have considered for both B.L and S.L GSM -Gram Per Square Meter 10000 means cm is converted into meter 1000means gram is converted into kg
  44. 44. Consumption Calculation Formula For Knit Top (Measurement In Inch) (B.L + S.L. + Allowance) X 1/2 Chest X 2 X GSM X 12 ÷(1550X 1000) kg/dz Here, B.L -Body Length S.L -Sleeve Length Allowance -Allowance would have considered for both B.L and S.L GSM -Gram Per Square Meter 1550 means inch is converted into meter (1 inch = 39.37" where inch square will be 39.37"X39.37") 1000means gram is converted into kg
  45. 45. Consumption Calculation Formula For Woven Bottom Basic Consumption Formula For Woven Bottom: Length x Width x 12 (Fabric Width x Unit)
  46. 46. Consumption Calculation Formula For Woven Bottom A Typical Example : Some Measurements Waist -35" Outseam -42" Inseam -3o" Thigh -26" Hip -44" Bottom Opening -18" Fabric cut able width -56"
  47. 47. Consumption Calculation Formula For Woven Bottom A Typical Example : Total Leng and Width Values: Length = 42"+ 2"(Waist Band Height) + 3"(Al) = 45" (I have considered out seam for length but you can consider in seam along with back rise length and waistband length for total length) Width = 26"+ 3" (Al) = 29" (In case of 1/2 t high circular the formula will be multiplied by 4)
  48. 48. Consumption Calculation Formula For Woven Bottom A Typical Example : Fabric required for making one dz pant: (Length x Width x 12)/(Fabric Width x Unit) = (45" x 29" x 12) / (56" x 36") =15.88 yards/dz = consider as 16 yards/dz Considering 5% wastage = 16+0.8 yards/dz =16.8 yards/dz
  49. 49. After All CAD Consumption Is Perfect For FabrCiAcD CBonosuomkptiionn g Contains All Sizes Pattern So Efficiency Will High With Minimal Wastages
  50. 50. Consumption Calculation Of Sewing Threads Merchandisers Have Not Enough Time For Thread Consumption Because It Is Very Time Consuming Job
  51. 51. Consumption Calculation Of Sewing Threads What We Really Most of the Merchandisers Follow a Common Consumption Value Like This Chart Do?
  52. 52. Costing Buyers Are Asked For Costing After Getting Development Samples From Factory. Sometimes They Might Be Asked For It Just After Giving A Tech Pack To Compare With Others Factories.
  53. 53. Costing The Basic Requirements Of Garments Costing Are:  CM Of Particular Styles  Fabric Consumption  Printing Cost  Embroidery Cost  Wash Cost  Trims Cost(zipper, Button, Label, Tape Etc)  Accessories Cost (Tag Pin, Hanger, Price Ticket, Hang Tag Etc)  Transport Cost
  54. 54. A Typical Cost Sheet
  55. 55. A Typical Cost Sheet It Contains Fabric Cost
  56. 56. A Typical Cost Sheet It Contains Total Trims Cost
  57. 57. A Typical Cost Sheet It Contains Wash Cost
  58. 58. A Typical Cost Sheet This is The Final FOB
  59. 59. After The Satisfaction Of Buyer In Both Samples And Costing They Will Confirm The Order
  60. 60. A Order Confirmation Mail looks like That
  61. 61. A Order Confirmation Mail looks like That Now The Order is Confirmed
  62. 62. That’s It
  63. 63. Thank You All.

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