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Data +
Design
Debunking data and design myths
Personalization
is Expected
Context is Key
“Nine out of ten companies
are investing in data yet the
return on that investm...
To be living means…
constantly learning and
changing in real time
in response to stimuli.
Those stimuli include direct ins...
A new design
mindset
Design
With Data
Design
By Data
Design
For Data
Look both ways
Data Led
Understand how
experiences can be
enhanced by data
Understand how
patterns in data can
support bet...
Integrates Data Science and Service Design expertise
into one iterative process
Data + Design
Living Services
DATA SCIENTI...
Nan Nayak
Ruth Ann Shields
Peter Lofgren
Lucy Richens
Nathan Shetterley
Integrates Data Science and Service Design expertise
into one iterative process
Data + Design
Living Services
DATA SCIENTI...
Thank You
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Fjord Equinox: data + design

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By Nandini Nayak, Design Strategy Lead

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Fjord Equinox: data + design

  1. 1. Data + Design Debunking data and design myths
  2. 2. Personalization is Expected Context is Key “Nine out of ten companies are investing in data yet the return on that investment remains elusive.” Services have to be “Living”!
  3. 3. To be living means… constantly learning and changing in real time in response to stimuli. Those stimuli include direct instructions – but also observations about people’s needs, behaviors, preferences, and environment. SERVICES designed with LIVING characteristics will have the power to affect our lives in profound and positive ways – right now and well into the future.
  4. 4. A new design mindset Design With Data Design By Data Design For Data
  5. 5. Look both ways Data Led Understand how experiences can be enhanced by data Understand how patterns in data can support better experiences Design Led
  6. 6. Integrates Data Science and Service Design expertise into one iterative process Data + Design Living Services DATA SCIENTIST APPROACH SERVICE DESIGNER APPROACH Models Experiences UserData • Immersion & Insights • Rapid Prototyping • Test & Learn • Intense Collaboration
  7. 7. Nan Nayak Ruth Ann Shields Peter Lofgren Lucy Richens Nathan Shetterley
  8. 8. Integrates Data Science and Service Design expertise into one iterative process Data + Design Living Services DATA SCIENTIST APPROACH SERVICE DESIGNER APPROACH Models Experiences UserData • Immersion & Insights • Rapid Prototyping • Test & Learn • Intense Collaboration
  9. 9. Thank You

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