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Comcast Spotlight Interactive Presentation 11 17 09

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Fred Jorgensen
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November 17, 2009 Comcast Spotlight Online Solutions Reach. Efficiency. Quality.
Reach. Efficiency. Quality. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reach - Comcast.net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore 2009 ,[object Object]
REACH - Top Web Domains in DC Source: comScore Media Metrix Local Market report / Washington, DC August 2009. Base Total Audience, Average Daily visitors (000) Average Daily Visitors (18+)
Reach - Comcast Digital Entertainment ,[object Object],[object Object],Fandango Fancast Movies.com ScreenRant NEW!
Reach - Comcast Automotive Vertical ,[object Object],[object Object],[object Object],[object Object],[object Object]
Efficiency
Efficiency Finance Home Page Entertainment News Sports Sign In Mail Center The 300x250 banner is always located above the fold
Efficiency ,[object Object]
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Campaign start date: June Campaign end date: October Placement: Home, News, Finance pages CTR: .48%
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

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Comcast Spotlight Interactive Presentation 11 17 09

  • 1. November 17, 2009 Comcast Spotlight Online Solutions Reach. Efficiency. Quality.
  • 2.
  • 3.
  • 4. REACH - Top Web Domains in DC Source: comScore Media Metrix Local Market report / Washington, DC August 2009. Base Total Audience, Average Daily visitors (000) Average Daily Visitors (18+)
  • 5.
  • 6.
  • 8. Efficiency Finance Home Page Entertainment News Sports Sign In Mail Center The 300x250 banner is always located above the fold
  • 9.
  • 10.
  • 11.