Perfil de Cisco Cisco Connect

1. Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Corporate
Overview
Felipe Lamus
PR Manager Latin America

2. Amazing Things Happen When You Connect
the Unconnected
99% of the World is
Still Not Connected

3. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
The Evolution of the Internet
Internet of
Everything
Digitize the World
Connecting:
• People
• Process
• Data
• Things
Intelligent Connections
Connectivity
Digitize Access
to Information
• Email
• Web Browser
• Search
Immersive
Experiences
Digitize Interactions
(Business & Social)
• Social
• Mobility
• Cloud
• Video
Networked
Economy
Digitize Business
Process
• E-commerce
• Digital Supply
Chain
• Collaboration
Business
and
Societal
Impact

4. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Business Opportunity in an Evolving World
The Internet of Everything
Deeper Insights
for Greater
Decision Making
Empower People/
Increase Efficiency
Create and Expand New
Markets and Services
Create Better Experiences to
Build Better Relationships

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Delivering the right
information to the
right person (or
machine) at the
right time
Process
Leveraging data
into more useful
information for
decision making
Data
Physical devices
and objects
connected to the
Internet and each
other for intelligent
decision making
Things
Connecting people
in more relevant,
valuable ways
People

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• SG&A and CoGS reduction from improved
business process execution
• Improved capital efficiency
• Improved labor efficiency
• Fewer or more productive man-hours
• Improved customer lifetime value
• Additional market share (more customers)
• Improved RD&E speed, reduced TTM
• New business models and new sources of
revenue
• Improved process efficiency
• Reduced waste in supply chain
IoE Value
at Stake:
$14.4T
(2013-2022
10-year
NPV)*
* Net present value
Asset utilization:
$2.5T
Improved customer
experience: $3.7T
Supply-chain / logistics
efficiency: $2.7T
Innovation: $3.0T
Employee productivity:
$2.5T
21usecases

7. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Global Value at Stake
2013-2022
(10-year total)
$14.4T*
2013
$1.2T
Value at Stake 2013
(Jan. – Dec.)
$1.2T
Value
realized in
2013
IoE Value Index
$613B
(53%)
$544B
(47%)
Value
“left on table”
in 2013
Note: chart is not to scale
* $14.4T is conservative because it is based on a set number (21) of private-sector use cases and discounts future cash
flows due to uncertainty around privacy and regulatory issues.

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Intelligent Network Transforms Business
Connecting the Unconnected
Intelligent
Infrastructure
Rapid Service
Creation and
Market Agility
Connecting to
More Things for
More Insights
Secure, Unified
Experiences

9. We’ve Only Just Begun …
Solve Environmental Challenges Thrive in Smart Communities
Focus on Improved Safety Achieve Energy Efficiency
… to change the way the world works, lives,
plays, and learns
Live Enriched, Healthier Lives
Redefine Work Models

10. We ‘See around Corners’…
Innovation Customer
Driven
Market
Transitions
… and shape markets

11. Our Vision and Strategy
Strategy
Solve our customers’ most important business
challenges by delivering intelligent networks
and technology architectures built on
integrated products, services, and software
platforms
Vision
Change the way the
world works, lives,
plays, and learns

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Our Priorities Align to Solve your Business Challenges
Mobile | Social | Visual | Virtual
Video CollaborationData Center/
Virtualization/
Cloud
Architectures
for Business
Transformation
Intelligent Network
• Routing
• Switching
• Services
Leadership
in the Core…
Strategic Building Blocks
Mobility | Security | Any to Any

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Ensuring Customer Success
Market
Position
FY12 R&D
$5.5B
#1 or #2
Total
Patents
Issued
Acquisitions
Over
160
Over
14,000
Partners
CCIEs
Nearly
70,000
24,000+
The Cisco Innovation Engine
BUILD BUY PARTNER

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Market Leadership (Q1 CY13)
Our Focus on Integration Provides our
Customers with a Competitive Advantage
Our Diverse Product Portfolio Means
We’re Here for the Long-term
Breadth and Depth of Technology Portfolio
No. 1
TelePresence
47%
No. 1
Wireless LAN
54%
No. 1
Voice
37%
No. 1
Web Conferencing
41%
No. 2
x86 Blade Servers
19%
No. 1
Security
32%
No. 1
Routing
Edge/Core/Access
51%
No. 1
Switching
Modular/Fixed
69%
No. 2
Storage Area Networks
40%

15. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Sustainable Strategy and Execution
1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today 2015
WellFleet
SynOptics
3Com
ACC
DEC
Proteon
IBM
Bay
Networks
Newbridge
Cabletron
Ascend
Fore Xylan
3Com
Nortel
Ericsson
Alcatel
Juniper
Lucent
Siemens
NEC
Foundry
Redback
Riverstone
Extreme
Arista
HP
Avaya
Juniper
Huawei
Aruba
Brocade
Checkpoint
Fortinet
ShoreTel
Polycom
Microsoft
F5
Riverbed
Dell
The
Landscape
is
Constantly
Changing
Internet of
Everything

16. We Deliver Lasting Value
Our employees and partners are our strength.
They help make Cisco a strong competitor in a rapidly changing world.
Services and Ecosystem
11,000+ Services Professionals
Nearly 70,000+ Partners
Customer Centric
Leadership across Service Provider,
Enterprise, and Public Sector
World Class Expertise
20,000+ Engineers
Diverse and Global
165+ Countries / 470+ Offices
Nearly 70,000 Employees
Societal Impact
10,000 Networking Academies
Nearly 170,000 Volunteer Hours
Culture

17. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Cisco’s Strength and Global Reach
Q4 FY13
Revenue by Geography
Americas
$7.3B
7% Y/Y
EMEA
$3.1B
12.% Y/Y
APJC
$1.9B
-0.3% Y/Y
Total $12.4B | 6% Y/Y

18. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Growth
MCO
(Argentina, Chile, Colombia)
+ Paraguay, Uruguay *
Large
Brazil Mexico
Notes: * Paraguay and Uruguay served from Argentina
** UN definition
Emerging
CANSAC
(Central America, North of
South America and
Caribbean)

19. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
The Network Readiness Index
LatAm
Largest
Countries
(ranking)
Chile
34
Uruguay
52
Brazil
60
Mexico
63
Colombia
66
Ecuador
91
ArgenGna
99
Peru
103
Paraguay
104
Venezuela
108

20. Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved. 20
The WEF Global Information Technology Report 2013
Argentina
USA Argentina
1
2
3
4
5
6
7
8
9
10
Brazil
USA Brazil
1
2
3
4
5
6
7
8
9
10
Chile
USA Chile
1
2
3
4
5
6
7
8
9
10
6
Colombia
USA Colombia
1
2
3
4
57
8
9
10
Mexico
USA Mexico
1
2
3
4
5
6
7
8
9
10
Peru
USA Peru
1
2
3
4
5
6
7
8
9
10
1: Political & Reg. Environment 2: Bus. & Innovation Environment 3: Infrastructure & Digital Content 4: Affordability 5: Skills 6: Individual usage
7: Business Usage 8: Govt. usage 9: Economic impacts 10: Social impacts

21. We Earn our Customers’ Partnership
• We solve today’s business challenges by
anticipating tomorrow’s opportunities
• We develop world-class technology with a
history of market changing innovation
• We possess unrivaled expertise—
from our people to our partners

22. “Cisco helps you make the most of tomorrow’s opportunities.”

23. Thank you.