Millennials increasingly crave real-life interactions despite being digital natives. While they rely on digital tools, offline experiences are what excite them and get them talking. Research shows "Near Me" searches have doubled and Amazon opened a brick-and-mortar bookstore to engage customers seeking in-person experiences, highlighting how offline is the new online for engaging millennials.

1. кому, зачем и
почему он нужен?
Что такое
фиджитал

2. Today, when it comes to true customer engagement, the term ‘phygital’ sums up
where marketing is going and is set to become one of the big trends of 2012

3. Что такое этот
фиджитал?

4. э
т
о
ф
и
д
ж
и
т
а
л
?

7. А если – так?

8. The kiosks draw content from Amcal’s regular ecommerce platform,
but use a customised interface with simplified search functionality
We trying not to duplicate what we are doing in the online space
but extend what we are doing in store

9. Alibaba’s new retail initiatives are reimagining online and offline shopping with its Tmall
Supermart – where customers can pay via facial recognition and get a discount
on a product when they smile

10. А так – тоже?

13. А вот так?

15. https://www.pocketgamer.biz/news/61625/10-billion-phygital-market/
3D printing of in-game objects

16. WTF is PHYGITAL?!

17. D2Ph Ph2D
ATL
BTL
easy hard
hard
hard
hard

18. D2Ph Ph2D
ATL
BTL
биллборд-чат
магазин на QR кодах
скоростная лотерея
AR биллборд/принт/упаковка
QR биллборд (Мегафон 4G)
WiFi трекер аудитории
зеркало с «мыслями»
QR бар
(AR) фотобудка
скалодром с проекцией
сок «Добрый» кормит птиц
заказы в МакДаке

19. Ну и кому это
нужно?

20. Millennials are digital natives.
They buy, learn, and connect online. They live their lives online.
But we discovered that they now increasingly crave real-life
interactions. Google reported that “Near Me” searches
doubled in the last year, and Amazon recently opened its
first brick-and-mortar bookstore in Seattle to target
consumers looking for an in-person experience.
This highlights the fact that offline is the new online: Although
millennials rely on digital, it doesn’t excite them. It’s the offline
experiences that really get them talking and interacting.

21. У нас есть всё,
что вам нужно
Щукин Сергей
ss@artofad.ru

31. У нас есть всё,
что вам нужно
Щукин Сергей
ss@artofad.ru