All the time we have talked about our platform. Now it is time to find out who are behind this platform. Everything you always wanted to know about VK gamers* (*but were afraid to ask) will be presented during this keynote

1. Gaming platform

2. VK gamer – who is he?

3. Gaming platforms
10
20
30
40
June July August September October November
37,5
11,8
4,5

4. Mobile

5. <18
18-24
25-34
35-44
>45
0 7,5 15 22,5 30
Audience

6. <18
18-24
25-34
35-44
>45
0 5 10 15 20
Audience

7. What do they do on mobile?
450 thousand iOS daily unique gamers
provide 125 000 jumps to App Store.
Every day

8. What do they do on mobile?
1 million Android daily unique gamers
provide 400 000 jumps to Google Play.
Every day

9. By the way..
.. mobile activity peak occurs between
10:30-13:30 & 18:00-22:30

10. Web

11. Audience
<18
18-24
25-34
35-44
>45
0 4,5 9 13,5 18

12. What do they do on web?
9 million web daily unique gamers provide
1,2 million installs. Every day

13. What genres do they prefer?
Strategy
6,68 %
Board games
5,40 %
RPG
6,82 %
Ecomonic
5,94 %
Logic
17,54 %
Racing
7,92 %
Adventure
9,11 %
3D shooters
10,98 %
Simulators
12,19 %
Arcade
17,41 %

14. By the way..
.. web activity peak occurs between 15:00-21:30

15. Top-5 genres for man
3D shooters
Arcade
Logic
Simulators
Racing

16. Top-5 genres for woman
Logic
Arcade
Simulators
Adventure
Economic

17. In which genres do they pay more?
Strategy
9,52 %
RPG
6,57 %
Ecomonic
11,80 %
Logic
11,72 %
Racing
2,51 %
Adventure
17,00 %
3D shooters
8,62 %
Board games
2,84 %
Simulators
17,62 %
Arcade
11,81 %

18. By the way..
.. more than 200 games makes more than
5 000 votes. Every day

19. Popular & paying genres
Logic
Arcade
Simulators
3D shooters
Adventure
Racing
RPG
Strategy
Economic
Board games
Simulators
Adventure
Arcade
Economic
Logic
Strategy
3D shooters
RPG
Racing
Board games

20. Who to follow

21. Metrics
Retention
Second day: 23-30%
Seventh day: 15-20%
Thirtieth day: 10-13%

22. Metrics
ARPU
3,5 – 7 votes

23. Average installs
10 000 — 20 000 per day
Metrics

24. Average number of transferred votes
50 000 – 80 000 per day
Metrics to aim for

25. May the platform be with you