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Founder machine week 7

Slides from Week 7 of Founder Machine startup accelerator

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Founder machine week 7

  1. 1. Founder Machine Week 7phil@flashissue.com @philhill
  2. 2. NetworkingYour Business Metrics 1 2 4 3 Metric Exercises phil@flashissue.com @philhill
  3. 3. Tip for the dayphil@flashissue.com @philhill
  4. 4. Metrics What are metrics? Why are they important? How to use them? How many should i have?phil@flashissue.com @philhill
  5. 5. 4 Metrics Not To Ignore • Cost to Acquire Customers (CAC) • Churn Rate • Lifetime Value of a Customer (LTV) • Revenue Percentageshttp://www.inc.com/jeff-haden/4-business-metrics-you-cant-afford-to-ignore.htmlphil@flashissue.com @philhill
  6. 6. Cost of Customer Acquisition (CAC) • Cost of marketing & sales / # customers over period • Rising CAC = cut M&S phil@flashissue.com @philhill
  7. 7. phil@flashissue.com @philhill
  8. 8. Churn Rate • How you retain customers (rate of loss) • Product or company dissatisfactionphil@flashissue.com @philhill
  9. 9. phil@flashissue.com @philhill
  10. 10. Life Time Value (LTV)• Average spend of customer before you lose them• Rule 78• > LTV then > CAC you can afford• MRR / Churn per month = LTVphil@flashissue.com @philhill
  11. 11. phil@flashissue.com @philhill
  12. 12. Revenue Percentages • Signals changing customer habits or market • Wedding 80% initial package; 10% additional sales; 10% sales to f & f (photos)phil@flashissue.com @philhill
  13. 13. phil@flashissue.com @philhill
  14. 14. Some More • Back of envelope techniques • Pirate Metrics • http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version • Profit & Loss • http://www.handsonbanking.org/biz/?p=212 • How Raising Money Works (investors) • http://www.khanacademy.org/finance-economics/venture-capital-and-capital-markets/v/raising-money-for-a-startupphil@flashissue.com @philhill
  15. 15. phil@flashissue.com @philhill
  16. 16. phil@flashissue.com @philhill
  17. 17. NetworkingYour Business Metrics 1 2 4 3 Metric Exercises phil@flashissue.com @philhill

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