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fashion NFTs.pdf
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retail rules.pdf

  1. 1. THE NEW RULES OF OFF-PRICE RETAIL
  2. 2. THE LAUNCH OF JOSH KAPLAN'S GHOST. COULDN'T HAVE COME AT A BETTER TIME.
  3. 3. THE COMPANY ONLY BECAME PUBLIC WEEKS AGO AND, FOR THOSE WHO DON'T ALREADY KNOW, GHOST IS A DIGITAL MARKETPLACE THAT CONNECTS BRANDS WITH DISCOUNT RETAILERS AND OTHER BUYERS TO LIQUIDATE UNSOLD INVENTORY.
  4. 4. RETAILERS GLOBALLY ARE SITTING ON A WIDE RANGE OF PRODUCTS, WITH FEW GOOD OPTIONS TO GET RID OF THEM. AND THIS IS A SPIN FROM LAST YEAR'S SHORTAGE OF SUPPLY. SO BRANDS ARE RAMPING UP PRODUCTS TO MEET UP WITH DEMAND.
  5. 5. THIS MISTAKEN MOVE PRESENTS A BIG OPPORTUNITIES FOR THE LIKES OF SAKS OFF FIFTH AND TJ MAXX. THEY JUST SWOOP IN AND BUY EXTRA HEAVILY DISCOUNTED MERCHANDISE, WHICH THEY THEN RESELL TO THEIR CUSTOMERS.
  6. 6. AS INFLATION PUSHES PRICES UP AND A RECESSION LOOMS, MORE BUYERS ARE LIKELY TO TURN TO DISCOUNTERS. BUT THEY TOO ARE FACED WITH A GREAT CHALLENGE; THE ARE BUYING MORE MERCHANDISE, ASSUMING THE GOOD TIMES WILL CONTINUE.
  7. 7. BUT THIS LOOMING RECESSION AND INFLATION SPIKE COULD OPEN UP DOORS JUST LIKE IN THE 2008 RECESSION. DURING THAT TIME WE SAW NEW MODELS AT DISCOUNT PRICES, INCLUDING QUICK SALE SITES SUCH AS GILT GROUPE, HAUTELOOK AND AMAZON’S MYHABIT.
  8. 8. AT THE SAME TIME, DROP-PRICE RETAILERS WILL FACE COMPETITION FROM A GROWING RESALE SECTOR, WHERE PRICE-CONSCIOUS SHOPPERS WHO USED TO FREQUENT SAKS OFF FIFTH OR NORDSTROM RACK NOW ALSO BROWSE THE REALREAL AND VESTIAIRE COLLECTIVE.
  9. 9. THE E-COMMERCE BOOM CAME WITH THE PANDEMIC AND AS SUCH THESE ITEMS MAY END UP SOLD IN PHYSICAL STORES WHILE SOME DISCOUNT RETAILERS HAVE MOVED ONLINE IN RECENT YEARS, SNEAKING CLOTHES ONTO THE SHELVES IN A BUSY STORE AVOIDS THE POSSIBILITY OF THEM APPEARING IN WEB SEARCHES ALONGSIDE FULL-PRICE ITEMS.
  10. 10. THAT'S WHY WE SEE BRANDS LIKE TJX, BURLINGTON AND ROSS HAVE ANNOUNCED OPENING 100 NEW STORES THIS YEAR. AS THE OFF-PRICE MARKET GROWS, SERVICES LIKE GHOST ARE OPENING UP A DIGITAL AND MORE EFFICIENT WAY TO CONNECT BRANDS TO THE RIGHT SHOPPERS.

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