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Brand Statement
Objective Strategy Tactics Success Measures Support required
Voice of the customer
Build on strengths that are
shown to be needed by the
customer..
Seek and listen to voice of customer. Know and showcase
and build on strengths. Identify areas of weakness and
strengthen or find a better way of doing them if they add value
service is highly valued with demonstrable added
value and risk reduction
importance/satisfaction exercise on key activities
and delveirables
Service provision impact measures - Business
specific such as ROI/ productivity impact / market
impact/decline of competitive Rx's
committed team, committed partnerships in the dermatology community,
including key collaboration with vendors
Engage and learn how to
recalibrate and refocus on
the things that add value to
the customer and business....
as above
Explore Lateral thinking discussions to increase flexibility and
innovation
Feedback improvements build relationships with key customers
explore Consumer Brand customer insight strategies
I am a cross functional problem solver and dynamic strategic thinker who connects various stakeholders, groups, cultural mores, ideas, and complex subjects while positively seeking solutions to evolving
problems and markets.
Effectively sell dermatology
Rx's into a competitive
market
explore lateral area discussions ( to raise innovation) relevant to business needs and services
Feedback from peers and manager
Few months to assimilate and build brands.
Honest customer feedback
Sales Leader who inspires
team to make a difference
for/with the customer to
enhancing the health safety,
environment and wellbeing
through the choices they
make
Assess current areas where change needs to occur
Develop and implement plans to realign as needed
Test strength of brand
Build market capability, formulary, and key target relationships
with specialty pharmacies (ABC, Irmat) to jettison Rx's.
Achieve a highly sales result
Voice of the customer see how it fits with the brand
and then review brand - do i need to work
harder/different on my brand or adjust my brand if
it is not meeting customer needs
Brand Statement
Objective Strategy Tactics Success Measures Support required
explore lateral area discussions ( to raise innovation) relevant to business needs and services
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/nate-hughes-brand-statement-844
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Personal Brand Statement Template

  • 1. Brand Statement Objective Strategy Tactics Success Measures Support required Voice of the customer Build on strengths that are shown to be needed by the customer.. Seek and listen to voice of customer. Know and showcase and build on strengths. Identify areas of weakness and strengthen or find a better way of doing them if they add value service is highly valued with demonstrable added value and risk reduction importance/satisfaction exercise on key activities and delveirables Service provision impact measures - Business specific such as ROI/ productivity impact / market impact/decline of competitive Rx's committed team, committed partnerships in the dermatology community, including key collaboration with vendors Engage and learn how to recalibrate and refocus on the things that add value to the customer and business.... as above Explore Lateral thinking discussions to increase flexibility and innovation Feedback improvements build relationships with key customers explore Consumer Brand customer insight strategies I am a cross functional problem solver and dynamic strategic thinker who connects various stakeholders, groups, cultural mores, ideas, and complex subjects while positively seeking solutions to evolving problems and markets. Effectively sell dermatology Rx's into a competitive market explore lateral area discussions ( to raise innovation) relevant to business needs and services Feedback from peers and manager Few months to assimilate and build brands. Honest customer feedback Sales Leader who inspires team to make a difference for/with the customer to enhancing the health safety, environment and wellbeing through the choices they make Assess current areas where change needs to occur Develop and implement plans to realign as needed Test strength of brand Build market capability, formulary, and key target relationships with specialty pharmacies (ABC, Irmat) to jettison Rx's. Achieve a highly sales result Voice of the customer see how it fits with the brand and then review brand - do i need to work harder/different on my brand or adjust my brand if it is not meeting customer needs
  • 2. Brand Statement Objective Strategy Tactics Success Measures Support required explore lateral area discussions ( to raise innovation) relevant to business needs and services This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/nate-hughes-brand-statement-844
  • 3. 1 Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational business documents. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All organizations, from startups to large enterprises, can use Flevy— whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may have about our company. • General Inquiries support@flevy.com • Media/PR press@flevy.com • Billing billing@flevy.com