1. TOP 10
MARKETING
AUTOMATION
SOFTWARE
Comparison of the Leading Marketing Automation Software Vendors
2014 EDITION

2. © 2014, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
The key to branding success in the modern business world is building a dynamic marketing strategy
that engages users across a variety of channels. To do this, marketing teams must design and
implement increasingly complex campaigns that require a more cohesive administrative portal.
Marketing automation software provides companies with a more intelligent, centralized system to
better manage campaigns and other crucial marketing techniques. With an automated marketing
structure in place, businesses are able to optimize all components of lead generation and execute
more powerful communication strategies.
Considering that virtually all companies utilize tailored marketing activities today, any business
will find value investing in a marketing automation system, alleviating time spent on laborious
manual marketing tasks and allowing your staff to build stronger campaign tactics. Many marketing
automation solutions also offer integration capabilities with sales force automation, customer support
and other CRM systems to create a robust solution for marketing and customer service needs. Prior
to choosing a marketing automation solution, you should first evaluate features such as database and
list management functionality, extent of vendor communication abilities, lead-tracking functionality and
reporting facilities.
Review our Top 10 Marketing Automation report to compare features, pricing and delivery models of
the leading industry solutions.
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Overview of Marketing Automation
Software Solutions

3. © 2014, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
Infor Epiphany
www.infor.com
$$
Select Customers
Bell Canada, LAPEYRE,
Navy Federal Credit
Union, Tommy Bahama
Technology Model
Infor is available as an on-
premise solution
Key Features
• Consistent view of
customer data, stored in
your local database or
remote system
• Easy access to
customer spending
history
• Quick access to recent
activity plus sales,
product and service
information
• Sales patterns and
trends insight
• Anywhere, anytime
mobile access
• All the data you need
to turn interactions into
sales at your fingertips
• Gain insight by
accessing customer
spending history and
recent activity
• Field service
management
• Multi-channel fulfillment
and service
• Partner relationship
management
Marketo RPM Suite
www.marketo.com
$$$
Select Customers
Avocent, Highs, Kelly
Services, McKesson,
SHARP, Stratix
Technology Model
Marketo is available as a
SaaS solution
Key Features
• Built entirely in
Salesforce.com
• Track, manage, and
report on marketing
campaign without IT aid
• Identify campaign
efficacy at each stage
and manage each
campaign through its
entire cycle
• Scores campaign
responses and ensures
responses receive
follow-ups
• Generates marketing
analytics reports
• Maps ROI for marketing
campaigns
• Tracks deals from
inception to sale
• Provides accurate
campaign forecasts
• Lead generation
• Lead nurturing
• Event marketing
• Website monitoring
• Email marketing
• Landing page
optimization
SimplyCast 360
www.simplycast.com
$
Select Customers
Cineplex Media, United
Way, ING Life Insurance,
SingTel, MGM Resorts
Technology Model
SimplyCast is available as
a SaaS solution.
Key Features
• Web activity tracking
• Anonymous lead
identification
• Automated lead
nurturing
• Lead tracking and
scoring
• Pipeline management
• Landing pages and
forms
• Multi-channel
campaigns
encompassing email,
SMS, voice, fax and
much more
• Detailed campaign
reports and analytics
• Easy-to-use API
for external system
integration
• Industry specific
templates and resources
• Sends personalized
campaigns based on
unique customer details
• Full integration with
external CRMs
• Easy-to-use drag-and-
drop interface
• Fully scalable
SalesForce ExactTarget
Marketing Automation
www.exacttarget.com
$$$$
Select Customers
AAA, Blue Maintain
Resorts, Florida Power
and Light, HyperDrive
Technology Model
ExactTarget is available as
a SaaS solution
Key Features
• Cross-channel
marketing automation
system
• Send out recurring or
non-recurring mailouts
to your email list
• Track ROI for mailouts
in real-time
• Ensures that your leads
receive proper follow-
ups in communication
• Tracks lead activities
• Can send messages
automatically to
people after they make
purchases
• Designed for B2B and
B2C
• Fully scalable
• Manage your
automation settings with
drag-and-drop interface
• Personalized messages
• Integrates with CRM
Oracle Siebel CRM
www.oracle.com
$$$
Select Customers
DIRECTV, NEV, HP,
Telcom Italia Mobile,
Progree Energy
Technology Model
Oracle is available as both
an on-premise and cloud-
based solution
Key Features
• Sales
• Quote and order capture
• Enterprise marketing
suite
• Contact center and
service
• Self-service and e-billing
• Partner relationship
management
• Customer relationship
management
• Service management
• Financial management
• Human capital
management
• Project portfolio
management
• Advanced procurement
• Supply chain
management
• Value chain planning
• Asset lifecycle
management
• Supply chain execution
• Supply management
• Order management
Top 10 Marketing Automation Software Comparison

4. © 2014, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
Sitecore Digital
Marketing System (DMS)
www.sitecore.net
$$$
Select Customers
Microsoft, American
Express, Carnival Cruise
Lines, Heineken, LEGO
Technology Model
Sitecore is available as
both an on-premise and
SaaS solution
Key Features
• Engagement analytics
• Identify high-performing
campaigns
• Measure initiatives
across multiple channels
• Track engagement of
your customers and
visitor types
• Discover which user
experiences and trends
deliver the best results
• Create personalized
offers and calls to
action based on visitor
behavior
• Create email campaigns
without HTML
• Use progressive
profiling to offer relevant
content
• Optimize lead nurturing
• Integrate information
from CRM, web and
email channels
• Sales intelligence
• Integrate with existing
CRM systems
• Track ROI
SAP CRM
www.sap.com
$
Select Customers
Colomobile, Akbank,
Affnar Electric, Springer,
Coleman & Company
Technology Model
SAP is available as a
SaaS solution
Key Features
• Marketing
• Manage campaigns
• Segment and manage
lists
• Loyalty management
• E-marketing
• Sales
• Service
• Contact center
• E-commerce
• IT service
• Partner channel
management
• Interaction center
• Web channel
• Business
communications
management
• Real-time offer
management
• Trade promotion
management
• Field sales support
• Field service support
• Analytics
• Mobility
• Content management
• Planning
• Execution
Oxcyon Centralpoint
www.oxycon.com
$$
Select Customers
jetBlue Airways, Youth
Challenge, IOMA,
Avamere
Technology Model
Oxcyon is available as a
SaaS solution
Key Features
• Content management
• Over 200 out-of-the-box
modules
• Highly customizable
• Provides complete
control over navigation,
layout, and content
• Business intelligence
• Auto-alerts users
• Forms management and
workflow
• Filtered by role of user
• Microsites, mobile,
departments
• Planning
• Execution
• Shared services
• Data transfer module
• Converts information
to knowledge through
crosswalks
• Scalable architecture
• Multiple poly hierarchical
classification
• Designed for industries
including publishers,
hospitals, government,
e-commerce, nonprofit,
media, and more
Microsoft Dynamics
CRM
www.microsoft.com
$
Select Customers
Barclays, Hard Rock Cafe,
Pfizer Australia, United
States Air Force
Technology Model
Microsoft Dynamics is
available as an on-premise
or SaaS solution
Key Features
• Create business
connections across
CRM activities and
entities
• Build teams with users
from multiple business
units
• Audit changes to
business data with
automatic notifications
• Role-based access and
permissions
• Measure performance of
organizations, business
units, teams, and
individuals
• Contract management
• Knowledge
management
• Mobile-friendly
• Real-time analytics
• Scheduling tools
• Workflows establish
rule-based approvals
• Marketing tools
• Sales force automation
Top 10 Marketing Automation Software Comparison
Genoo
www.genoo.com
$$
Select Customers
Not available
Technology Model
Genoo is available as a
SaaS solution
Key Features
• Integrated online
marketing tools with
comprehensive tracking
of lead activity to a
central lead database.
• Complete email
marketing and lead
nurturing capability
• Ability to trigger emails
and nurturing sequences
based upon lead activity
and/or specific lead
attributes.
• Web Content
Management System
and Blogging platform for
marketers.
• Build call-to-action library.
• Social media trcking of
all “shares” and “follows”
so you understand which
leads are influencers.
• Lead capture forms place
leads directly into your
Genoo account.
• Progressive profiling
allows you to learn
more about leads as
they engage with your
marketing.

5. © 2013, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
Related Software Solutions
www.marketingadvocate.com
For channel marketers (OEM):
• Partner recruiting
• Partner activation
• OEM-led demand generation
• Partner-led demand generation
• CRM/PRM integration
• Branded + content enablement
(Distributed content marketing)
Marketing Advocate’s Through-
Partner Marketing Automation
platform (TPMA) is demand
generation for the channel. It
combines automated nurture,
lead management, omni-channel
marketing, and more to drive
more effective B2B channel
marketing. Marketing Advocate’s
TPMA platform helps companies
generate, nurture, and convert
qualified sales opportunities.
For solution providers (VAR):
• Target contact list creation
• Automated email campaigns
• Multi-touch nurture programs
• Lead management tools
• Inbound marketing and
community features
• Search engine marketing
• Lead qualification
• ROI measurement and
analytics
Key Features
Select Customers Citrix, PTC, IBM, NetApp, Microsoft
Drives fast, high-quality demand generation
for channel marketers
Business-Software.com recommends that organizations looking for marketing automation software solutions
also explore related software solutions. Review the following product as a supplement to your marketing
automation software choice.