Florin Grozea - Artists innovation in online communication

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Florin Grozea

Prezentarea de la Webstock 2014 în cadrul panel-ului "Inovații în Comunicare". www.floringrozea.com www.HYC.ro

Business

!
Florin Grozea
Artists Inovation
in Online Communication

Yahoo! Messenger
Self Piracy
Hi5
Facebook Tags
Instagram Selfie

Facebook Queen = Inna
Instagram Diva = Antonia
Twitter Duke = Smiley
Blogs Princes = Chirilă, Ilie, Vulpescu
YouTube Mafia = BUG Mafia

Voltaj
616.000 likes
young, women, Romania, inspirational
jurnal (blog)
#tufacipovestea

Deepcentral
320.000 likes
cool, clubbing, international, selfies
two blogs
#dragosteainvinge - unofficial video

Akcent
3.600.000 likes
international success, sex-appeal, fashion
fashion blog

Alessia
730.000 likes
behind the scene
weekly contests for fans

Lora
1.400.000 likes
selfies, interaction, feminism
fan contest with hundreds of videos

Alb Negru
445.000 likes
football, 2014 World Champions
#acum10ani campaign

Ellie White
835.000 likes
charity, shelter dogs

Alexandra Stan
3.250.000 likes
autographed posters via Facebook

Brands vs Artists
Direct, bi-directional, sincere
& down to earth
communication

Hit Yourself Consulting
The first Digital Agency
for the Music Industry
Voltaj, Deepcentral, Alb Negru, Ellie White,
DJ Sava, Narcotic Sound, Aylin Cadîr,
Tiare, Bianca Linta, Body & Soul

Let’s do business!
Reach? 20:1
Online Income vs CDs
Do fans care?

Quantix Research
+35 Facebook Pages
>12.000.000 fans
+4.000 answers
45% of fans are OK with 1-5 com.statuses/week
61% want to try the brands promoted by the artists

!
CELEBRITY

ENDORSED

AUDIENCES

Real fans. For real.

TOP CELEBRITIES ON FACEBOOK
*** Ask your AM for the full list
12+ milion
Facebook Fans
(duplicated)

TOP CELEBRITIES ON INSTAGRAM
*** Ask your AM for the full list
0.2 million
Instagram Followers
(duplicated)

TOP CELEBRITIES ON TWITTER
*** Ask your AM for the full list
0.2 milion
Twitter Followers
(duplicated)

TOP CELEBRITIES ON YOUTUBE
*** Ask your AM for the full list
100+ milion
YouTube Views
(duplicated)

TOP CELEBRITIES BLOGS
*** Ask your AM for the full list
60 k
Monthly Unique Users
(duplicated)

!
Florin Grozea
www.HYC.ro
florin.grozea@hyc.ro

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Florin Grozea - Artists innovation in online communication

1. ! Florin Grozea Artists Inovation in Online Communication

2. Yahoo! Messenger Self Piracy Hi5 Facebook Tags Instagram Selfie

3. Facebook Queen = Inna Instagram Diva = Antonia Twitter Duke = Smiley Blogs Princes = Chirilă, Ilie, Vulpescu YouTube Mafia = BUG Mafia

4. Voltaj 616.000 likes young, women, Romania, inspirational jurnal (blog) #tufacipovestea

6. Deepcentral 320.000 likes cool, clubbing, international, selfies two blogs #dragosteainvinge - unofficial video

8. Akcent 3.600.000 likes international success, sex-appeal, fashion fashion blog

10. Alessia 730.000 likes behind the scene weekly contests for fans

11.

12. Lora 1.400.000 likes selfies, interaction, feminism fan contest with hundreds of videos

13.

14. Alb Negru 445.000 likes football, 2014 World Champions #acum10ani campaign

15.

16. Ellie White 835.000 likes charity, shelter dogs

17.

18. Alexandra Stan 3.250.000 likes autographed posters via Facebook

19.

20. What do people love? A Good Story

21. Brands vs Artists Direct, bi-directional, sincere & down to earth communication

22. Hit Yourself Consulting The first Digital Agency for the Music Industry Voltaj, Deepcentral, Alb Negru, Ellie White, DJ Sava, Narcotic Sound, Aylin Cadîr, Tiare, Bianca Linta, Body & Soul

23. Let’s do business! Reach? 20:1 Online Income vs CDs Do fans care?

24. Quantix Research +35 Facebook Pages >12.000.000 fans +4.000 answers 45% of fans are OK with 1-5 com.statuses/week 61% want to try the brands promoted by the artists

25. ! CELEBRITY ENDORSED AUDIENCES Real fans. For real.

26. TOP CELEBRITIES ON FACEBOOK *** Ask your AM for the full list 12+ milion Facebook Fans (duplicated)

27. TOP CELEBRITIES ON INSTAGRAM *** Ask your AM for the full list 0.2 million Instagram Followers (duplicated)

28. TOP CELEBRITIES ON TWITTER *** Ask your AM for the full list 0.2 milion Twitter Followers (duplicated)

29. TOP CELEBRITIES ON YOUTUBE *** Ask your AM for the full list 100+ milion YouTube Views (duplicated)

30. TOP CELEBRITIES BLOGS *** Ask your AM for the full list 60 k Monthly Unique Users (duplicated)

31. ! Florin Grozea www.HYC.ro florin.grozea@hyc.ro

Florin Grozea - Artists innovation in online communication

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