More Related Content Similar to UX Days 2019 by Flupa - Conférence : Laure Constantinesco et Chloé Girard (20) UX Days 2019 by Flupa - Conférence : Laure Constantinesco et Chloé Girard1. OCTO Part of Accenture Digital © 2019 - All rights reserved 1
Laure Constantinesco
UX Designer
@laureconstant
Chloé Girard
UX Designer
@chloegirar
@OCTOTechnology
Flupa UX Days 2019
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Comment mettre de l’UX
dans un magasin de bricolage ?
Retour d'expérience :
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Georges Alves
Responsable
Organisation Métier,
Leroy Merlin
Il était une fois ...
Nous voulons lancer
un nouveau concept
d’espace marchand
et serviciel en centre ville
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Place Françoise Dorin
Paris 17ème
Batignolles
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Formaliser Dérisquer Coacher
Nos Challenges
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Challenge 1 :
Formaliser
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Immersions Terrain
Le quartier “historique”
des Batignolles
Le nouveau quartier
Clichy-Batignolles
L’autre 17ème
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Personas
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Cas d’usage
7 jours
5 Cas d’usage
priorisés
3 Ateliers réalisés avec
l’équipe LM1 Lab
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Service Blueprints
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Service Blueprints
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Kit d’outil collaborateurs
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Challenge 2 :
Dérisquer
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Août 2018
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Jeux de rôles
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Lever les risques
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Tests Utilisateurs
Dov, notre
prototype vivant !
Marie-Solveig , notre Guerilla
testeuse !
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répétition
GÉNÉRALE
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Challenge 3 :
Coacher
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Approche RH innovante
# Formation
# Recrutement
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# HEART : client
Métriques UX
# EEA : collaborateur
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Coaching
# Nouveau
Cas d’usage
# Coaching
des équipes
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inattendu
L'
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Manifeste
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Personas
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Personas
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Apparts VS Showrooms
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Le mot du client...
Le lab d’innovation
de Leroy Merlin,
Georges Alves
Responsable
Organisation Métier,
Leroy Merlin
c’est notre magasin !
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MERCI
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Comment mettre de l’UX
dans un magasin de bricolage ?
Chloé Girard
UX Designer
chgi@octo.com
Laure Constantinesco
UX Designer
laco@octo.com
octo.com
blog.octo.com