Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Shell Digital Marketing Strategy

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Próximo SlideShare
Market Plan of Tesla Model S
Market Plan of Tesla Model S
Cargando en…3
×

Eche un vistazo a continuación

1 de 10 Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

A los espectadores también les gustó (19)

Anuncio

Similares a Shell Digital Marketing Strategy (20)

Más reciente (20)

Anuncio

Shell Digital Marketing Strategy

  1. 1. Shell Technology. Innovation. Crude Oil. Natural Gas. Digital Marketing Strategy Samantha Flynn
  2. 2. Challenges Goals  Disloyal Customers  Increase Customer Loyalty  Lack on B2C Communication  Improve B2C Communication  Competitive Industry  Meet Global Demand  Economy Driven Market  Deliver Sustainable Growth  Technological Advances  Increase Visibility On The Web  Electric And Hybrid Cars  Keep Up With Technological Advancements
  3. 3. Campaign Theme  Friendly  Innovation  Interactive  Technology Target Audience  Men And Women  Household Income: $30,000+  16 Years Old And Up  Full-Time Student  Middle To Upper Class  High School Education And Above  Urban and Rural  Part/Full-Time Employment  Legal Drivers License  Has An Automobile
  4. 4. Social Media  Sites:  Facebook  Twitter  YouTube  Shell Channel  Foursquare  No Additional Sites (Company Site Only)  Brand Image And Consistence  Similar Appearance
  5. 5. Internet Marketing  Google AdWords  Social Bookmarking  Keywords:  Shell, Shell Gas, Shell Gasoline, Shell Gas Station, Shell Oil, Gas, Gasoline, Gas Station  Increase SEO, Click-Through-Rate, Visibility  Banner  Toyota, General Motors, Volkswagen, Ford, Honda
  6. 6. Mobile  Station Locator  Station Prices  Reward Points  Miles Per Gallon  Smartphone Application  QR Code At Every Pump And Print Ads
  7. 7. Blogging  Internally  Employee Comments  Company News  Externally  Videos  Customer Reviews  Press Releases
  8. 8. Campaign Evaluation  Tools  Google Analytics  Free  Unique Codes  Measures (Before And After Campaign)  Traffic  Progress And Efficiency  Company Growth  Customer Sales
  9. 9. Budget  Estimated $515,000 a year. Fund Allocation  Social Media  Blogging  $25,000  $5,000  Internet Marketing  YouTube  $270,000  $15,000  Mobile  $200,000
  10. 10. Timeline  Advertisements Will Increase During:  Summer  Holidays  Poor Economy  Social Media, Blog  Daily Basis  Mobile  Monthly  Mobile  Quarterly

×