SlideShare una empresa de Scribd logo
1 de 37
Descargar para leer sin conexión
Starting up
8 memes. 8 hints. Thousands of reasons.
(if you don’t know what a meme is, you’re in for some pretty weird pictures)

By @fmaertens
The first meme
A bit about my story
10 – 20 years
14 y/o: Turbo Pascal/C++ development ★ Selling my first software to a bank
17 y/o: SysOp BBS, Developer PBNews ★ Selling Software (oops, illegal)
18 y/o: Security research and wrote a lot of exploit code ★ Founded Securax
21 y/o: Dropped out of university ★ Acquisition of Securax by Big Five company

20 – 30 years
24 y/o: Became partner at Cyber Defense Firm w/ Dubai/US Agencies ★ MBO
28 y/o: End of VOIP company Attractel NV (bankruptcy) ★ Failed !
29 y/o: Surveillance & cyber weapons ★ Too big legal exposure (stopped, but still haunts me :p)
And now ?
Recent years
Angel investor at VOIP Depot ★ Built mobile banking channel for Fortune 500 bank
Founder of Argus Labs: The contextualization company
Fascinated by machine learning, transhumanism and anti surveillance technology
Opiniewolf ★ TEDx Speaker ★ Founder Institute Mentor
Currently writing a first book “The Age of Dream Machines”
Be committed
and on-board

1
Beware of the

1

startup cult
Why a

1

startup ?

✔ I am passionate about …

✖ I want to be rich !

✔ I can solve a problem

✖ I want to be powerful !

✔ I see an opportunity

✖ I am bored …
✖ I want flexible working hours

Enterpreneur

Wanterpreneur
Be committed ✪ It’s a marathon
Get rid of all distractions and develop laser-focus
Whatever you do, do it with your heart !

ADVICE

1
Holy shit, my
idea sucks

2
A story about

2

some ideas

“ Broadcast SMS style messages and limit them to 140 characters ”
Twitter is the result of a 2009 internal hackathon at Odeo, 500M daily tweets, now US$ 1B pre-IPO

“ Combine a selfie with every picture you take ”
Frontback started as a side-project by CEO of Checkthis, over 200,000 users in 4 months

“ Building the nth better social network in a overcrowded space “
Out of a dorm room, Facebook blew Myspace (and nearly everyone) out of the water with 1,1B users

“ I want to give dogs and dog owners more freedom “
Engineer quit his job and invented the retractable leash, owned by virtually every dog owner globally
How is an

2

idea born ?

Serendipity, Confucius and moments of enlightenment
Reality check: Ideas most likely come to you because you’re an expert working on some hard problems

The random brainfart (most likely alcohol-induced)
Reality check: Your idea will either be an embarrassment or a huge success (small chance, however)

The seek-and-destroy style (I love military precision)
Reality check: Call up industry players and figure out what they see as a problem. Then find a solution.
Some reflections

2

on ideation

✔ Ideas need to be researched

✖ Hey, that was my idea

✔ Test ideas on real people

✖ An incubator will help me

✔ Validating assumptions

✖ My mom thinks its great

✔ Needs to be well executed

✖ Needs to be new

Validate

Assume

It makes an ass of u and me
Ideas are nice ✪ Execution is better
Ideas without execution are dreams.
A mediocre idea well executed is better than a superb idea badly executed.

ADVICE

2
Only roll with the
A-team

3
How important

2

is a team ?
Building a great

3

team takes time

✔ Builder & Seller

✖ Outsourced development

✔ A highly diverse skill set

✖ Friends are not colleagues

✔ Executers, not executives !

✖ More than 3 (co)founders

✔ Two pizza’s for one team

✖ Teams of > 7 people

A-Team

B-Team
Hire fast

3

fire fast !

When the team is not invested in the vision
Check: A vision rarely changes, a strategy could change and tactics must constantly change

When the team is not agile or is reluctant to change
Check: It’s surprising how many people hate change and chaos, however that’s a startup’s playground

When the team is detached from the product
Reality check: Every startup must always dogfood its own product, continuously looking to improve
A team defines success ✪
Think about functional responsibilities instead of titles
* Finance and Administration are essential roles

ADVICE

3
Don’t wait for
perfection. Ship product!

4
Some quotes to

4

pump you up

î	
  
Putting product in

4

the hands of users is hard

✔ Build on user feedback

✖ Build according to specs

✔ Two week Sprints for everyone

✖ Waterfall project mgmt

✔ Iterate and improve

✖ Big bang launch

✔ Lean methodology
buildin
now what you’re
¢ K

Shipped

g

Tanked
The client’s problem ✪ is your problem
Build a user-centric product. Keep him in the loop.
* Sometimes the client doesn’t know what he wants

ADVICE

4
Decide if you want to
make or raise cash

5
A typical story

about cash flow

5

?

%8000000.0%€%%
%7000000.0%€%%
%6000000.0%€%%
%5000000.0%€%%
%4000000.0%€%%
%3000000.0%€%%

Crossing the chasm / Buying time

%2000000.0%€%%

“Patience” or “Guts”

Cash-need

%1000000.0%€%%
%!%%%€%%
1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

18%

“Balls” 21%
19%
20%

22%

23%

!1000000.0%€%%
!2000000.0%€%%

FFF	
  

Seed	
  

Series	
  A	
  

Series	
  B	
  …	
  

24%

25%

26%
How you acquire

5

cash defines you

✔ Cash flow: Revenue/Loan

✖ Cash flow: Angel/VC/IPO

✔ Small teams, founder centric

✖ Growth oriented, team centric

✔ Founder: 100% of 100M

✖ Founder: 10% of 1B

✔ Profit driven

✖ Exit driven

Lifestyle

Equity
5

29,6% owner of US$ 29M income
70,000,000 Google hits

100% owner of EUR 15M profit
72,100 Google hits
Raising money ✪ Making money
It defines your business and vice versa
Your priority should be generating turnover!

ADVICE

5
Figure out how you will
distribute your product

6
Putting product in

6

the hands of users is hard

✔ Understand CAC & LTV

✖ “We are viral, don’t worry”

✔ Understand distribution model

✖ “Our product sells itself”

✔ Prioritize your market entry

✖ We do B2C and B2B and …

✔ Simple marketing mix

✖ Channel conflict

user

r/
¢ Be your custome

Success

Failure
An unused product ✪ is called waste
Apply general distribution mechanics, to modern means
Web, mobile, internet of things, … many new tools!

ADVICE

6
Failure will happen. Deal
with it and move on.

7
If you haven’t failed

7

you haven’t tried enough

✔ You will most likely fail

✖ Out of cash before traction

✔ Keep focused on your business

✖ Fail as a team

✔ Understand your runway

✖ Be so scared to fail, you

✔ Monetize immediately
ur
¢ Be able to kill yo

Win

didn’t try

idea

Fail
Failure is part of innovation ✪
Separating the boys from the men. It hurts. Get over it.
Makes you become fearless. Not reckless !

ADVICE

7
Learn how to pitch to
everyone and everywhere

8
Practice makes perfect.

✔ Who are you ?
✔ What do you do ?
✔ What does it improve / solve ?
✔ How is it unique ?
✔ How does it make money ?
✔ How will you distribute ?
✔ Know your numbers !

8

Perfect your pitch.
Don’t waste time on a business plan ✪
Keep your pitch < 10 slides and to the point
Know when to stop pitching !

ADVICE

8
Thank you,
But you should’ve been working on your startup

Más contenido relacionado

La actualidad más candente

The enthusiasticdeveloper
The enthusiasticdeveloperThe enthusiasticdeveloper
The enthusiasticdeveloperagilestaffs
 
How To Fail In Public (and not get fired)
How To Fail In Public (and not get fired) How To Fail In Public (and not get fired)
How To Fail In Public (and not get fired) Paul Taylor
 
14 Primary Lessons for Black Swans
14 Primary Lessons for Black Swans14 Primary Lessons for Black Swans
14 Primary Lessons for Black SwansJochen Wegner
 
Lean startup intro
Lean startup introLean startup intro
Lean startup introJefrey Bulla
 
Startup Lessons Learned The Expensive Way
Startup Lessons Learned The Expensive WayStartup Lessons Learned The Expensive Way
Startup Lessons Learned The Expensive WayRonan Higgins
 
Founders - why we do what we do - and why this sucks.
Founders - why we do what we do - and why this sucks.Founders - why we do what we do - and why this sucks.
Founders - why we do what we do - and why this sucks.Andreas Klinger
 
12 Startup Lessons from Steve Jobs Taught Guy Kawasaki
12 Startup Lessons from Steve Jobs Taught Guy Kawasaki12 Startup Lessons from Steve Jobs Taught Guy Kawasaki
12 Startup Lessons from Steve Jobs Taught Guy KawasakiRicky Haryadi
 

La actualidad más candente (7)

The enthusiasticdeveloper
The enthusiasticdeveloperThe enthusiasticdeveloper
The enthusiasticdeveloper
 
How To Fail In Public (and not get fired)
How To Fail In Public (and not get fired) How To Fail In Public (and not get fired)
How To Fail In Public (and not get fired)
 
14 Primary Lessons for Black Swans
14 Primary Lessons for Black Swans14 Primary Lessons for Black Swans
14 Primary Lessons for Black Swans
 
Lean startup intro
Lean startup introLean startup intro
Lean startup intro
 
Startup Lessons Learned The Expensive Way
Startup Lessons Learned The Expensive WayStartup Lessons Learned The Expensive Way
Startup Lessons Learned The Expensive Way
 
Founders - why we do what we do - and why this sucks.
Founders - why we do what we do - and why this sucks.Founders - why we do what we do - and why this sucks.
Founders - why we do what we do - and why this sucks.
 
12 Startup Lessons from Steve Jobs Taught Guy Kawasaki
12 Startup Lessons from Steve Jobs Taught Guy Kawasaki12 Startup Lessons from Steve Jobs Taught Guy Kawasaki
12 Startup Lessons from Steve Jobs Taught Guy Kawasaki
 

Similar a FLYSE Kick Off Event Presentation

101 Lessons Learned for Startups
101 Lessons Learned for Startups101 Lessons Learned for Startups
101 Lessons Learned for StartupsAndy Harjanto
 
Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11lisavdh
 
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Nicolò Borghi
 
MVP to MLP - Minimum Lovable Product
MVP to MLP - Minimum Lovable ProductMVP to MLP - Minimum Lovable Product
MVP to MLP - Minimum Lovable ProductJake Levirne
 
Entrepreneurship for hackers
Entrepreneurship for hackersEntrepreneurship for hackers
Entrepreneurship for hackerssnyff
 
Lean startup overview @ipl offline
Lean startup overview @ipl offlineLean startup overview @ipl offline
Lean startup overview @ipl offlineQuang Nguyen
 
Leveraging on scalable technology to expand regionally
Leveraging on scalable technology to expand regionallyLeveraging on scalable technology to expand regionally
Leveraging on scalable technology to expand regionallyMichael Smith Jr.
 
UX South Africa 2014 - Keynote
UX South Africa 2014 - KeynoteUX South Africa 2014 - Keynote
UX South Africa 2014 - KeynotePhil Barrett
 
The Care and Feeding of Ideas
The Care and Feeding of IdeasThe Care and Feeding of Ideas
The Care and Feeding of Ideas_gmathur
 
Web 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureWeb 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureAffiliate Summit
 
Corporate Innovation - Challenges of Lean Startup inside a Fortune 25
Corporate Innovation - Challenges of Lean Startup inside a Fortune 25Corporate Innovation - Challenges of Lean Startup inside a Fortune 25
Corporate Innovation - Challenges of Lean Startup inside a Fortune 25Kunjorn Chambundabongse
 
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Hannah Flynn
 
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Aggregage
 
Welcome Talk - CMO Mobile Summit 2014
Welcome Talk - CMO Mobile Summit 2014Welcome Talk - CMO Mobile Summit 2014
Welcome Talk - CMO Mobile Summit 2014Self-employed
 
Updated: You Have An Idea ... Do You Have A Business?
Updated: You Have An Idea ...  Do You Have A Business?Updated: You Have An Idea ...  Do You Have A Business?
Updated: You Have An Idea ... Do You Have A Business?Marty Kaszubowski
 
Spend Stack: An iOS Case Study
Spend Stack: An iOS Case StudySpend Stack: An iOS Case Study
Spend Stack: An iOS Case StudyJordan Morgan
 
Innovation and Product management
Innovation and Product managementInnovation and Product management
Innovation and Product managementkborah
 
Echelon Thailand 2017 – Leveraging On Scalable Technology To Expand Regionally
Echelon Thailand 2017 – Leveraging On Scalable Technology To Expand RegionallyEchelon Thailand 2017 – Leveraging On Scalable Technology To Expand Regionally
Echelon Thailand 2017 – Leveraging On Scalable Technology To Expand Regionallye27
 
Class 1: Introduction to web technology entrepreneurship
Class 1: Introduction to web technology entrepreneurship Class 1: Introduction to web technology entrepreneurship
Class 1: Introduction to web technology entrepreneurship allanchao
 

Similar a FLYSE Kick Off Event Presentation (20)

101 Lessons Learned for Startups
101 Lessons Learned for Startups101 Lessons Learned for Startups
101 Lessons Learned for Startups
 
Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11
 
Starting startups
Starting startupsStarting startups
Starting startups
 
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
 
MVP to MLP - Minimum Lovable Product
MVP to MLP - Minimum Lovable ProductMVP to MLP - Minimum Lovable Product
MVP to MLP - Minimum Lovable Product
 
Entrepreneurship for hackers
Entrepreneurship for hackersEntrepreneurship for hackers
Entrepreneurship for hackers
 
Lean startup overview @ipl offline
Lean startup overview @ipl offlineLean startup overview @ipl offline
Lean startup overview @ipl offline
 
Leveraging on scalable technology to expand regionally
Leveraging on scalable technology to expand regionallyLeveraging on scalable technology to expand regionally
Leveraging on scalable technology to expand regionally
 
UX South Africa 2014 - Keynote
UX South Africa 2014 - KeynoteUX South Africa 2014 - Keynote
UX South Africa 2014 - Keynote
 
The Care and Feeding of Ideas
The Care and Feeding of IdeasThe Care and Feeding of Ideas
The Care and Feeding of Ideas
 
Web 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureWeb 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your Future
 
Corporate Innovation - Challenges of Lean Startup inside a Fortune 25
Corporate Innovation - Challenges of Lean Startup inside a Fortune 25Corporate Innovation - Challenges of Lean Startup inside a Fortune 25
Corporate Innovation - Challenges of Lean Startup inside a Fortune 25
 
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
 
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
 
Welcome Talk - CMO Mobile Summit 2014
Welcome Talk - CMO Mobile Summit 2014Welcome Talk - CMO Mobile Summit 2014
Welcome Talk - CMO Mobile Summit 2014
 
Updated: You Have An Idea ... Do You Have A Business?
Updated: You Have An Idea ...  Do You Have A Business?Updated: You Have An Idea ...  Do You Have A Business?
Updated: You Have An Idea ... Do You Have A Business?
 
Spend Stack: An iOS Case Study
Spend Stack: An iOS Case StudySpend Stack: An iOS Case Study
Spend Stack: An iOS Case Study
 
Innovation and Product management
Innovation and Product managementInnovation and Product management
Innovation and Product management
 
Echelon Thailand 2017 – Leveraging On Scalable Technology To Expand Regionally
Echelon Thailand 2017 – Leveraging On Scalable Technology To Expand RegionallyEchelon Thailand 2017 – Leveraging On Scalable Technology To Expand Regionally
Echelon Thailand 2017 – Leveraging On Scalable Technology To Expand Regionally
 
Class 1: Introduction to web technology entrepreneurship
Class 1: Introduction to web technology entrepreneurship Class 1: Introduction to web technology entrepreneurship
Class 1: Introduction to web technology entrepreneurship
 

Más de Filip Maertens

Cannes Lions Innovation, unlocking mobile personalisation using sensors
Cannes Lions Innovation, unlocking mobile personalisation using sensorsCannes Lions Innovation, unlocking mobile personalisation using sensors
Cannes Lions Innovation, unlocking mobile personalisation using sensorsFilip Maertens
 
Ad:Tech Conference 2014
Ad:Tech Conference 2014Ad:Tech Conference 2014
Ad:Tech Conference 2014Filip Maertens
 
Startups.be Tech Days 2014
Startups.be Tech Days 2014Startups.be Tech Days 2014
Startups.be Tech Days 2014Filip Maertens
 
The Age of Empathic Devices - Beyond Fusion 2014 Conference
The Age of Empathic Devices - Beyond Fusion 2014 ConferenceThe Age of Empathic Devices - Beyond Fusion 2014 Conference
The Age of Empathic Devices - Beyond Fusion 2014 ConferenceFilip Maertens
 
On Mining Bitcoins - Fundamentals & Outlooks
On Mining Bitcoins - Fundamentals & OutlooksOn Mining Bitcoins - Fundamentals & Outlooks
On Mining Bitcoins - Fundamentals & OutlooksFilip Maertens
 
TEDx UHasselt Salon 2013
TEDx UHasselt Salon 2013TEDx UHasselt Salon 2013
TEDx UHasselt Salon 2013Filip Maertens
 
Mobile Premier Awards 2013
Mobile Premier Awards 2013Mobile Premier Awards 2013
Mobile Premier Awards 2013Filip Maertens
 
LeWeb 2012 Paris Startup Competition Pitch
LeWeb 2012 Paris Startup Competition PitchLeWeb 2012 Paris Startup Competition Pitch
LeWeb 2012 Paris Startup Competition PitchFilip Maertens
 
VOKA BRYO Keynote Speech
VOKA BRYO Keynote SpeechVOKA BRYO Keynote Speech
VOKA BRYO Keynote SpeechFilip Maertens
 
ECSA Cyber Security Conference 2011
ECSA Cyber Security Conference 2011ECSA Cyber Security Conference 2011
ECSA Cyber Security Conference 2011Filip Maertens
 
Mobile Banking Channel Security - Cyber Security Conference 2011
Mobile Banking Channel Security - Cyber Security Conference 2011Mobile Banking Channel Security - Cyber Security Conference 2011
Mobile Banking Channel Security - Cyber Security Conference 2011Filip Maertens
 
Cyber Security Lecture at Rah Rah 7
Cyber Security Lecture at Rah Rah 7Cyber Security Lecture at Rah Rah 7
Cyber Security Lecture at Rah Rah 7Filip Maertens
 
Media Marketing Days 2011
Media Marketing Days 2011Media Marketing Days 2011
Media Marketing Days 2011Filip Maertens
 
SCADA Security Presentation
SCADA Security PresentationSCADA Security Presentation
SCADA Security PresentationFilip Maertens
 
Digital Evidence in Computer Forensic Investigations
Digital Evidence in Computer Forensic InvestigationsDigital Evidence in Computer Forensic Investigations
Digital Evidence in Computer Forensic InvestigationsFilip Maertens
 

Más de Filip Maertens (19)

Cannes Lions Innovation, unlocking mobile personalisation using sensors
Cannes Lions Innovation, unlocking mobile personalisation using sensorsCannes Lions Innovation, unlocking mobile personalisation using sensors
Cannes Lions Innovation, unlocking mobile personalisation using sensors
 
Ad:Tech Conference 2014
Ad:Tech Conference 2014Ad:Tech Conference 2014
Ad:Tech Conference 2014
 
Startups.be Tech Days 2014
Startups.be Tech Days 2014Startups.be Tech Days 2014
Startups.be Tech Days 2014
 
The Age of Empathic Devices - Beyond Fusion 2014 Conference
The Age of Empathic Devices - Beyond Fusion 2014 ConferenceThe Age of Empathic Devices - Beyond Fusion 2014 Conference
The Age of Empathic Devices - Beyond Fusion 2014 Conference
 
On Mining Bitcoins - Fundamentals & Outlooks
On Mining Bitcoins - Fundamentals & OutlooksOn Mining Bitcoins - Fundamentals & Outlooks
On Mining Bitcoins - Fundamentals & Outlooks
 
On Leadership
On LeadershipOn Leadership
On Leadership
 
TEDx UHasselt Salon 2013
TEDx UHasselt Salon 2013TEDx UHasselt Salon 2013
TEDx UHasselt Salon 2013
 
Mobile Premier Awards 2013
Mobile Premier Awards 2013Mobile Premier Awards 2013
Mobile Premier Awards 2013
 
LeWeb 2012 Paris Startup Competition Pitch
LeWeb 2012 Paris Startup Competition PitchLeWeb 2012 Paris Startup Competition Pitch
LeWeb 2012 Paris Startup Competition Pitch
 
VOKA BRYO Keynote Speech
VOKA BRYO Keynote SpeechVOKA BRYO Keynote Speech
VOKA BRYO Keynote Speech
 
Fail Con 2012
Fail Con 2012Fail Con 2012
Fail Con 2012
 
Apps Marathon 2012
Apps Marathon 2012Apps Marathon 2012
Apps Marathon 2012
 
TEDx Leuven 2012
TEDx Leuven 2012TEDx Leuven 2012
TEDx Leuven 2012
 
ECSA Cyber Security Conference 2011
ECSA Cyber Security Conference 2011ECSA Cyber Security Conference 2011
ECSA Cyber Security Conference 2011
 
Mobile Banking Channel Security - Cyber Security Conference 2011
Mobile Banking Channel Security - Cyber Security Conference 2011Mobile Banking Channel Security - Cyber Security Conference 2011
Mobile Banking Channel Security - Cyber Security Conference 2011
 
Cyber Security Lecture at Rah Rah 7
Cyber Security Lecture at Rah Rah 7Cyber Security Lecture at Rah Rah 7
Cyber Security Lecture at Rah Rah 7
 
Media Marketing Days 2011
Media Marketing Days 2011Media Marketing Days 2011
Media Marketing Days 2011
 
SCADA Security Presentation
SCADA Security PresentationSCADA Security Presentation
SCADA Security Presentation
 
Digital Evidence in Computer Forensic Investigations
Digital Evidence in Computer Forensic InvestigationsDigital Evidence in Computer Forensic Investigations
Digital Evidence in Computer Forensic Investigations
 

Último

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Último (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

FLYSE Kick Off Event Presentation

  • 1. Starting up 8 memes. 8 hints. Thousands of reasons. (if you don’t know what a meme is, you’re in for some pretty weird pictures) By @fmaertens
  • 3. A bit about my story 10 – 20 years 14 y/o: Turbo Pascal/C++ development ★ Selling my first software to a bank 17 y/o: SysOp BBS, Developer PBNews ★ Selling Software (oops, illegal) 18 y/o: Security research and wrote a lot of exploit code ★ Founded Securax 21 y/o: Dropped out of university ★ Acquisition of Securax by Big Five company 20 – 30 years 24 y/o: Became partner at Cyber Defense Firm w/ Dubai/US Agencies ★ MBO 28 y/o: End of VOIP company Attractel NV (bankruptcy) ★ Failed ! 29 y/o: Surveillance & cyber weapons ★ Too big legal exposure (stopped, but still haunts me :p)
  • 4. And now ? Recent years Angel investor at VOIP Depot ★ Built mobile banking channel for Fortune 500 bank Founder of Argus Labs: The contextualization company Fascinated by machine learning, transhumanism and anti surveillance technology Opiniewolf ★ TEDx Speaker ★ Founder Institute Mentor Currently writing a first book “The Age of Dream Machines”
  • 7. Why a 1 startup ? ✔ I am passionate about … ✖ I want to be rich ! ✔ I can solve a problem ✖ I want to be powerful ! ✔ I see an opportunity ✖ I am bored … ✖ I want flexible working hours Enterpreneur Wanterpreneur
  • 8. Be committed ✪ It’s a marathon Get rid of all distractions and develop laser-focus Whatever you do, do it with your heart ! ADVICE 1
  • 10. A story about 2 some ideas “ Broadcast SMS style messages and limit them to 140 characters ” Twitter is the result of a 2009 internal hackathon at Odeo, 500M daily tweets, now US$ 1B pre-IPO “ Combine a selfie with every picture you take ” Frontback started as a side-project by CEO of Checkthis, over 200,000 users in 4 months “ Building the nth better social network in a overcrowded space “ Out of a dorm room, Facebook blew Myspace (and nearly everyone) out of the water with 1,1B users “ I want to give dogs and dog owners more freedom “ Engineer quit his job and invented the retractable leash, owned by virtually every dog owner globally
  • 11. How is an 2 idea born ? Serendipity, Confucius and moments of enlightenment Reality check: Ideas most likely come to you because you’re an expert working on some hard problems The random brainfart (most likely alcohol-induced) Reality check: Your idea will either be an embarrassment or a huge success (small chance, however) The seek-and-destroy style (I love military precision) Reality check: Call up industry players and figure out what they see as a problem. Then find a solution.
  • 12. Some reflections 2 on ideation ✔ Ideas need to be researched ✖ Hey, that was my idea ✔ Test ideas on real people ✖ An incubator will help me ✔ Validating assumptions ✖ My mom thinks its great ✔ Needs to be well executed ✖ Needs to be new Validate Assume It makes an ass of u and me
  • 13. Ideas are nice ✪ Execution is better Ideas without execution are dreams. A mediocre idea well executed is better than a superb idea badly executed. ADVICE 2
  • 14. Only roll with the A-team 3
  • 16. Building a great 3 team takes time ✔ Builder & Seller ✖ Outsourced development ✔ A highly diverse skill set ✖ Friends are not colleagues ✔ Executers, not executives ! ✖ More than 3 (co)founders ✔ Two pizza’s for one team ✖ Teams of > 7 people A-Team B-Team
  • 17. Hire fast 3 fire fast ! When the team is not invested in the vision Check: A vision rarely changes, a strategy could change and tactics must constantly change When the team is not agile or is reluctant to change Check: It’s surprising how many people hate change and chaos, however that’s a startup’s playground When the team is detached from the product Reality check: Every startup must always dogfood its own product, continuously looking to improve
  • 18. A team defines success ✪ Think about functional responsibilities instead of titles * Finance and Administration are essential roles ADVICE 3
  • 19. Don’t wait for perfection. Ship product! 4
  • 20. Some quotes to 4 pump you up î  
  • 21. Putting product in 4 the hands of users is hard ✔ Build on user feedback ✖ Build according to specs ✔ Two week Sprints for everyone ✖ Waterfall project mgmt ✔ Iterate and improve ✖ Big bang launch ✔ Lean methodology buildin now what you’re ¢ K Shipped g Tanked
  • 22. The client’s problem ✪ is your problem Build a user-centric product. Keep him in the loop. * Sometimes the client doesn’t know what he wants ADVICE 4
  • 23. Decide if you want to make or raise cash 5
  • 24. A typical story about cash flow 5 ? %8000000.0%€%% %7000000.0%€%% %6000000.0%€%% %5000000.0%€%% %4000000.0%€%% %3000000.0%€%% Crossing the chasm / Buying time %2000000.0%€%% “Patience” or “Guts” Cash-need %1000000.0%€%% %!%%%€%% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% 17% 18% “Balls” 21% 19% 20% 22% 23% !1000000.0%€%% !2000000.0%€%% FFF   Seed   Series  A   Series  B  …   24% 25% 26%
  • 25. How you acquire 5 cash defines you ✔ Cash flow: Revenue/Loan ✖ Cash flow: Angel/VC/IPO ✔ Small teams, founder centric ✖ Growth oriented, team centric ✔ Founder: 100% of 100M ✖ Founder: 10% of 1B ✔ Profit driven ✖ Exit driven Lifestyle Equity
  • 26. 5 29,6% owner of US$ 29M income 70,000,000 Google hits 100% owner of EUR 15M profit 72,100 Google hits
  • 27. Raising money ✪ Making money It defines your business and vice versa Your priority should be generating turnover! ADVICE 5
  • 28. Figure out how you will distribute your product 6
  • 29. Putting product in 6 the hands of users is hard ✔ Understand CAC & LTV ✖ “We are viral, don’t worry” ✔ Understand distribution model ✖ “Our product sells itself” ✔ Prioritize your market entry ✖ We do B2C and B2B and … ✔ Simple marketing mix ✖ Channel conflict user r/ ¢ Be your custome Success Failure
  • 30. An unused product ✪ is called waste Apply general distribution mechanics, to modern means Web, mobile, internet of things, … many new tools! ADVICE 6
  • 31. Failure will happen. Deal with it and move on. 7
  • 32. If you haven’t failed 7 you haven’t tried enough ✔ You will most likely fail ✖ Out of cash before traction ✔ Keep focused on your business ✖ Fail as a team ✔ Understand your runway ✖ Be so scared to fail, you ✔ Monetize immediately ur ¢ Be able to kill yo Win didn’t try idea Fail
  • 33. Failure is part of innovation ✪ Separating the boys from the men. It hurts. Get over it. Makes you become fearless. Not reckless ! ADVICE 7
  • 34. Learn how to pitch to everyone and everywhere 8
  • 35. Practice makes perfect. ✔ Who are you ? ✔ What do you do ? ✔ What does it improve / solve ? ✔ How is it unique ? ✔ How does it make money ? ✔ How will you distribute ? ✔ Know your numbers ! 8 Perfect your pitch.
  • 36. Don’t waste time on a business plan ✪ Keep your pitch < 10 slides and to the point Know when to stop pitching ! ADVICE 8
  • 37. Thank you, But you should’ve been working on your startup