This document summarizes a presentation by Jay Hallberg of Spiceworks about how the technology company is leveraging local conversations and connections among IT professionals. Spiceworks has over 1 million IT professionals on its network who manage over 78 million devices. The company is using location data and local meetups, training, and marketing to better connect IT vendors with these professionals. Upcoming plans include enhancing the platform's local commerce capabilities to facilitate purchasing and requests for quotes based on location. The goal is to "spice IT up" by bringing more local fun and engagement to the large but often overlooked business-to-business IT industry ecosystem.