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Million Stories



         Matt Hicks
         Manager, Corporate Communications
         www.facebook.com/matthicks
         @matthicks


Tuesday, February 8, 2011
Tuesday, February 8, 2011
Tuesday, February 8, 2011
Tuesday, February 8, 2011
Holly Rose
                            A mother/wife who discovered she had breast
                            cancer after doing a self-exam after reading a
                            friend’s post.




Tuesday, February 8, 2011
Million: What does that mean?




Tuesday, February 8, 2011
Tuesday, February 8, 2011
Tell people’s stories at scale




Tuesday, February 8, 2011
The Challenges...




Tuesday, February 8, 2011
A moving target (~ weeks)




Tuesday, February 8, 2011
s of old submissions to vet




Tuesday, February 8, 2011
Build an app from scratch




Tuesday, February 8, 2011
The secret weapon...




Tuesday, February 8, 2011
Summer Interns!




                     Katelin     Mithya     Arielle   Jess




Tuesday, February 8, 2011
Tuesday, February 8, 2011
Tuesday, February 8, 2011
Tuesday, February 8, 2011
The Magic of




Tuesday, February 8, 2011
Tuesday, February 8, 2011
The Launch Scoop




Tuesday, February 8, 2011
It’s really
                about how
                people are
                spreading
                Facebook.



Tuesday, February 8, 2011
Tuesday, February 8, 2011   Ad
Tuesday, February 8, 2011   Ad
Tuesday, February 8, 2011   Ad
Tuesday, February 8, 2011   Ad
The Results...




Tuesday, February 8, 2011
,             real stories shared so far




Tuesday, February 8, 2011
Ongoing opportunity to tell stories




Tuesday, February 8, 2011
Tuesday, February 8, 2011
Tuesday, February 8, 2011
stories.facebook.com




Tuesday, February 8, 2011

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500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications