http://www.eremedia.com/events/recruiting/spring/schedule/ 2:20 - 2:40 How I Learned to Stop Worrying and Love the Scorecard - William Uranga How do you align your recruiting function to your business? Beyond meeting a “butts-in-seats” number or sharing anecdotal stories, can your executives see your talent acquisition team’s impact? Hear how GoDaddy’s talent acquisition team began holding quarterly business reviews to answer the common questions from executives and mark the change of the talent acquisition function. Over the past year, it has turned endless slide deck presentations into a sleek scorecards and thoughtful discussions. Collect ideas and tips on how to elevate the inside and outside your talent acquisition team.

1. COPYRIGHT© 2016GODADDY INC. · 14455N. HAYDEN ROAD SCOTTSDALE, ARIZONA 85260 (480) 505-8800 · ALL RIGHTSRESERVED.
GODADDY’S
APRIL 2016
STORY ABOUT DATA
(HOW I LEARNED TO STOP WORRYING AND LOVE THE SCORECARD)
COPYRIGHT© 2016GODADDY INC. · ALL RIGHTSRESERVED.

2. Marc Rosenblum
santacruzaleworks.com
A FEW NUMBERS
$2B 53+26+1.4
75% ~ <5 24/7/365
1800+700
*Source: Verisign Domain Name Industry Report
25in10
2

3. COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED.3
Kathy Fang
fangrestaurant.com
GODADDY: VISION
OUR VISION IS TO RADICALLY
SHIFT THE GLOBAL ECONOMY
TOWARD SMALL BUSINESS BY
EMPOWERING PEOPLE TO
EASILY START, CONFIDENTLY
GROW AND SUCCESSFULLY
RUN THEIR OWN VENTURES.

4. Dave Cox
digitalcoconut.com
COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED.4
• Pivotal period
• High execution
• No docs
• Triaging gaps
CHANGE: 2014

5. COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED.5
Candis Jones
thejonesmarket.com
• Listen & Socialize
• Educate & Communicate
• Built awareness
• Perpetual beta
DEFINITIONS:2014 - 2015

6. COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED.6
DATA POINTS: 2014-2015
Organizational Capabilities
Programs
Branding, Marketing
Process, Workflows
Systems, Tools
Reporting

7. COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED.7
DECISIONS: 2015…
NUMBERS
REPORTS
ANALYTICS SCENARIOS
TALENT
ADVISORS

8. .8
2015: CUSTOMER CARE & CONSULTING KPIS
Efficiency
Effectiveness
External
Offers
Accepted
Business
Impact
%
of
Female
Hires
Target:
37
App
to
Offer
35
days
Target:
2.5k
Cost
per
Hire
$1,208
Target:
50%
Employee
Referral
%
46%
Target:
15%
Sourced
%
0%
Target:
35%
General
Apps
%
54%
Target:
96%
Seats
Filled
%
98%
Target:
92%
Day
1
attendance
%
96%
Target:
10%
30
Day
Attrition
10%
Target: 10%
90
Day
Attrition
17%
Target:
$450
90
Day
RPD
$XXX
Target:8.5
90
Day
CSS
X.XX
Less
than
75%
of
Goal
2015
Average
30%
Meets
or
Exceeds
Goal
Between
75%
and
99%
of
Goal
College
Degrees
%
of
Hires
Q4 Q3 Q2 Q1
490 231 296 372
67%
of
Total
HiresTotal:
1389
Internal
Offers
Accepted
Q4 Q3 Q2 Q1
171 132 166 228
33%
of
HiresTotal:
697
Q4 Q3 Q2 Q1
30% 31% 30% NA1368
839

9. QUARTERLY BOOK— 12.8.2014
.
9
2015: PROFESSIONALHIRING KPIS
Source
of
Ext
Hire
Target:
30%
Employee
Referral
25%
Target:
30%
Sourced
22%
Target:
30%
General
Application
53%
Eng.
Offers
Accepted
%
of
Female
Eng.
Hires
Q4 Q3 Q2 Q1
41 40 23 41
Efficiency
Target:
45
Apps
to
Offer
39
Days
Target:
12k
Cost
per
Hire
$11,098
Target: 10
Offer
Decline
%
10%
Eng.
Source
of
Ext
Hire
Target:
30%
Employee
Referral
33%
Target:
30%
Sourced
19%
Target:
30%
General
Application
48%
Between
75%
and
99%
of
Goal
Meets
or
Exceeds
Goal
Less
than
75%
of
Goal
External
Offers
Accepted
Q4 Q3 Q2 Q1
65 73 68 67
66%
of
HiresTotal:
273
Internal
Offers
Accepted
Q4 Q3 Q2 Q1
41 40 40 19
34%
of
HiresTotal:
143
Average:
11%
Total:
145
130
296
105
Q4 Q3 Q2 Q1
14% 5% 8% 18%

10. .10
2015-16 UNIVERSITY RELATIONSKPIS
NCGs NCG
Intern
Conversions
Total Openings
38
Offers
58
Accepted
33
Pending
1
Declined
24
Acceptance
Rate
57%
Brand
and
MarketingTotal
Offers
Accepted Key
Projects
Ø Intern
Program,
Benefits
&
Policies,
Housing
Ø School
Scorecards,
Budgeting
Interns Repeat
Intern
Conversions
%
of
Female
Offers
Accepted
Total Intern
and
NCG
Apps
7535,
320%
increase YOY
*reqs only live half the time
Grace
Hopper
Applicants
254
Schools
Represented
9
College
Events
Executed
50
Technical
Events Executed
in
2015
20,
6
hires
Total Openings
53
Offers
77
Accepted
42
Pending
4
Declined
32
Acceptance
Rate
55%
43% Target
50%
Eligible
Offers
25
Offered
24
Accepted
16
Waiting
1
Acceptance
Rate
*67%-­‐70%
Eligible
Offers
14
Offered
11
Accepted
2
Acceptance Rate
18%
0% 20% 40% 60% 80% 100%
8875

11. .11
2015: EMPLOYMENT BRAND KPIS
Professional
Hiring-­‐ External
Apps
2015
42,007
2014
25,039
Total
9119
LinkedIn
Engagements
Q4 Q3 Q2 Q1
1099 890 359 NA
Total
2348
Glassdoor Reviews
Q4 Q3 Q2 Q1
54 68 62 28
Total
212
@GoDaddyLife Engagements
Q4 Q3 Q2 Q1
264 112 9 NA
Total
385
Glassdoor Page
Views
Q4 Q3 Q2 Q1
278K 172K 143K 93K
Total
687K
LinkedIn
Followers
Q4 Q3 Q2 Q1
27000 25817 23271 20374
Glassdoor Impact LinkedIn
Impact
2015
Applications
836
2014
Applications
1030
C3
Hires
10
C3
Hires
8
Professional
Hires
1
Professional
Hires
2
2015
Applications
8767
2014
Applications
4953
C3
Hires
7
C3
Hires
1
Professional
Hires
109
Professional
Hires
22
Engineering
– External
Apps
Customer
Care
-­‐ External
Apps
2015
14,042
2014
12,504
2015
9119
2014
4843

12. COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED.12
NO FINISH LINE
MOONSHOT
PROJECTS
TECH CRED
CULTURE OF
RECRUITING
PIPELINE
RAISING THE
BAR

13. COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED.13
QUESTIONS?
• WURANGA@GODADDY.COM
• @WILLIAMU
• WWW.LINKEDIN.COM/IN/WILLI
AMU
THANKS!
Ray “Ben” Hodges
charlestonhalfmoonchart ers.com