How to confront with social dynamics? How to manage them? How to design applications that uses them?
Here's a bird's-view answer. ;)
This is a lesson for the Social Media Lab course at IULM, Milano (2009-11-13).
The authors of the part about Motivational Design (MoDe) are G. Giacoma & D. Casali.
30. Social Usability
3
Interpersonal Relations
How easy is it to find other people and connect to them?
How easy is it to keep those connections alive?
Identity
How rich is one’s personal identity expression?
How much are interests and passions expressed?
Communication
How fast can a message reach the other person?
How easy is it to handle conversations (1-to-1, 1-to-some, 1-to-many)?
Group Emergence
How easy is to create groups?
How active are groups once estabilished?
36. Circadian Activity Flow
4
It’s the sequence of small and
big actions made during the
span of a day, prioritized
through competing individual
value hierarchies.
Priority Easiness Proximity Efficacy
The four most relevant factors determining the Flow:
47. how many followers you need in
order to say that you know how
Twitter works?
1. 20 followers
2. 100 followers
3. 1.000 followers
4. 20.000 followers
56. We refer to our overall approach as
"design thinking": a means of problem
solving that uses design
methodologies to tap into a deep
reservoir of opportunity. These
methods include observation,
prototyping, building, and storytelling,
and can be applied by a wide range of
people to a breadth of organizational
challenges.
63. BJ Fogg
many crummy trials beat deep thinking
http://www.slideshare.net/bjfogg/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps
@
64. Apple
seems doing it... inside: 10 to 3 to 1
http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html
@
“Apple designers come up with 10 entirely
different mock ups of any new feature. Not,
Lopp said, "seven in order to make three look
good", which seems to be a fairly standard
practice elsewhere. They'll take ten, and
give themselves room to design without
restriction.
Later they whittle that number to three,
spend more months on those three and then
finally end up with one strong decision.”
67. “
- Bruno Munari
Complicare è facile,
semplificare è difficile.
Per complicare basta aggiungere,
tutti sono capaci di complicare.
Pochi sono capaci di semplificare.