Intervento di Tiziana Rapallini (CEO 4Cust Reply) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012

1. Social Enterprise
Nuove tecnologie e Modelli di fruizione:
Flessibilità e Time to Market
Tiziana Rapallini - CEO 4Cust Reply

2. The new attitudes
6,93 billion Population 61 million
2,27 billion Internet Users 35,8 million
32,7% Penetration(%) 58,7%
www.internetworldstats.com ©
The popularity of social networks
1 billion 21,8 million
500 million 2 million
175 million 2,8 million
Wikipedia ®
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3. The new attitudes of users
Data & file
sharing
Business
application
Social
messaging Today we talk about a new mobile worker “always‐on” which agree
with a full integration of private life and work.
‐Global Mobile Workforce report 2012,iPass
Social Network
Enterprise
network
Enterprise application
Integrate work
with private life Bring Your Own Device
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4. The new habits
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5. The Ongoing Trasformation Towards Social Business Models
• Pervasive Social
Interactions
• Value in Relationships
Key Disruptive • Continuous Business
Elements Changes
Traditional Business • Industry Trasformation
&
• Two‐Way Markets
Structure‐based Consumerization of IT / BYOD
• Extended & Expanded
Operating Model Market Discontinuity
• Non‐Social Interactions Social Computing information sharing
• Value in Transactions Networked globalism
• Business Stability New Business models Social Business &
• Well‐Defined Community power structures Knowledge‐based
Operating Model
Industries
• One‐Way Markets
• Delimited information
areas
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6. The Opportunity Map
• Cultural Changes • Driving Efficiency through
• Business Remodeling better Collaborative
approach Solutions
‐ USB Hub • Improving Productivity
and Knowledge Sharing
Evolution Effectiveness
Time to Market
Trasformation Extend
• Leveraging and Fostering • Promote the Co‐
Innovation within the Value Creation of Value within
Chain: the Organization and
‐ Employee Communities
Externally
‐ Enlarged & Open Partnership
‐ Crowdsourcing
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7. The Ecosystem of Social Business & The Social Value Chain
Customers
Social Enterprise Management
Internal Social Business
• Social CRM;
• Internal Social Networks
• Partners & Suppliers Mgmt & integration; • Customer communities & Self-Service.
• New generation Enterprise Content
• Partners & Suppliers communities. • Brand reputation & Customer insights;
Management (ECM)
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8. The Technology perspective of the Change
Today’s Company
Needs
Time to
Rapid Ma rket Evolution
Market
imize ROI
Monitoring & Max
How? In novation
Cloud Why?
• Powerful and Adaptive Paradigm to
Paradigm enable
An effective answer to the
Companies Needs
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• Less focus on the Infrastructure

9. Reasons to shift to the Cloud … looking to the Application side
Affordable Reliable
Centralized
Scalable
Performance Productivity
Greener
Versionless Agile Innovative
Ubiquity
Flexibility
Sustainability
9 Time-to-market Accountability
9

10. Ride the Transformation
SaaS
PaaS
+ Cloud
IaaS
=
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11. 11

12. Salesforce.com: Partners - Customers and Employees network
Social Customer Profile
Collaborate Product &
Partners
Connect & Listen &
Sell Analyze
Social Enterprise
Social
Marketing
Service & Customer Social
Employee
Engage Automate
Social Networks
& Extend & Product Social
Networks
Networks
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13. Salesforce.com: The Social Enterprise Delivered
Employee & Partners Customer Social
Social Networks Networks
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