Media Studies=Learning
about the media
Media Studies
Media Studies students can:
 Research
 Deconstruct
 Analyse
 Discuss
 Plan
 Create and Produce
 Evalu...
Tools to analyse Media
texts
= The Four Key Concepts Language
 Institution
 Audience
 Representation
MEMORY JOG – peop...
Language
 What type of
media is this?
 How do you
know?
Language
 What kind of
media is this?
 How do you
know?
Language = Codes and
Conventions
 Media texts follow the same rules depending
on what kind of media platform they use.
Ma...
TV Codes and Conventions
Television uses these codes and conventions.
 Moving Image – camera shots, camera
movements
 So...
Code and Conventions
 Each media text uses different codes and
conventions which the audience learn to
recognise and unde...
Institution
 This is who makes the Media texts. The
institution can be a large company like Warner
Bros. Pictures or a sm...
Audience
 People who listen, watch, read or use media
texts are called the audience.
 Audiences are grouped together by ...
Representation
The way real life is
presented on television, on
the radio, in newspapers
and magazines is known as
Represe...
Task
In pairs, look at the media text and talk about
Language and Audience.
1. What type of media is it?
2. What kind of m...
GCSE Media Studies Introduction
GCSE Media Studies Introduction
GCSE Media Studies Introduction
GCSE Media Studies Introduction
GCSE Media Studies Introduction
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GCSE Media Studies Introduction

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GCSE Media Studies Introduction

  1. 1. Media Studies=Learning about the media
  2. 2. Media Studies Media Studies students can:  Research  Deconstruct  Analyse  Discuss  Plan  Create and Produce  Evaluate
  3. 3. Tools to analyse Media texts = The Four Key Concepts Language  Institution  Audience  Representation MEMORY JOG – people say the media is full of lies and its true there are many tricks to get the audience’s attention. LIAR This should help you.
  4. 4. Language  What type of media is this?  How do you know?
  5. 5. Language  What kind of media is this?  How do you know?
  6. 6. Language = Codes and Conventions  Media texts follow the same rules depending on what kind of media platform they use. Magazines follow the rules of Print.  Layout  Colour  Image  Text These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.
  7. 7. TV Codes and Conventions Television uses these codes and conventions.  Moving Image – camera shots, camera movements  Sound – music and dialogue  Graphics – station logo, title graphics, credits  Genre – what type of TV programme is it (film, drama, news programme)  Narrative – what happens in the programme
  8. 8. Code and Conventions  Each media text uses different codes and conventions which the audience learn to recognise and understand.  Media students know what those codes and conventions are.  Media students are able to talk about Language (codes and conventions) to help them analyse any media text.
  9. 9. Institution  This is who makes the Media texts. The institution can be a large company like Warner Bros. Pictures or a small company like Working Title.
  10. 10. Audience  People who listen, watch, read or use media texts are called the audience.  Audiences are grouped together by gender, age, how much money they earn and what they like.  Institutions work hard to make their media texts appeal to the right audience.
  11. 11. Representation The way real life is presented on television, on the radio, in newspapers and magazines is known as Representation. Groups of people are represented in a certain light so that people begin to believe all people in that group are like that. This is called stereotyping. Places, gender, social class can also be represented.
  12. 12. Task In pairs, look at the media text and talk about Language and Audience. 1. What type of media is it? 2. What kind of media language does it use? 3. Who is the audience and how do you know it would appeal to that group of people?

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