Automate Your Business Or Die: The 6-Step Funnel Formula You Need To Create Massive Leverage In Your Business
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In this short presentation I show you how you can double or even triple your online business using a unique 6-step funnel formula that I've personally used to generate 8-figures in online sales. I show you these very specific 6 strategies you need in order to create massive leverage in your business to create predictable results starting today. How does that sound so far?
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Automate Your Business Or Die: The 6-Step Funnel Formula You Need To Create Massive Leverage In Your Business
- 1. Automate Your Business Or Die The 6-Step Funnel Formula You Need To Create Massive Leverage In Your Business.
- 2. Now, let me give you some good news:
- 3. It doesn’t matter if you already have your business online or if you’re just getting started out
- 4. You can use this formula to triple your revenue over the next 6-12 months…
- 5. And you don’t need to become a tech wizard or a marketing genius to get results.
- 6. Have you dreamed of... and perhaps even tried to grow your business online... on auto-pilot?
- 7. 1. No Time 2. Not Enough Experience 3. Bad Information
- 8. My Goal for you…
- 9. Sound good?
- 10. I’m also going to give you my 6-step business building funnel formula in just a minute... so keep watching.
- 11. Who Will This Work For?
- 12. • Product businesses selling an information product, software, or physical items to a specific niche… • Coaches, consultants, authors, and experts… • Service businesses like financial advisors, REA’s, chiropractors, doctors, mortgage brokers, etc… • Anyone looking to dominate their niche and marketplace…
- 13. Who This Won’t Work For… • This is NOT “Get Rich Quick.” • This is NOT “Push Button Riches.” • This is NOT “How To Fake It Till You Make It.” • This is NOT for people who don’t have an established business. You MUST be a true expert or businessperson with skin already in the game, in-depth knowledge of your industry and skill, a track record, and have value and a solid product or service to deliver to your customers and clients.
- 14. “If Not… I Cannot Help”
- 15. Does Any Of This Sound Like You? • “I’ve done well some months however I just can’t seem to crack the code to sustainable and predictable growth in my online business.” • “I feel like online marketing is absolutely necessary to the growth and long-term sustainability of my business’ success, however I just can’t seem to figure it out.” • “I have a real and proven product or solution for people… however, I have no real system online to generate prospects, leads and clients/customers. I have a “Website”, and yet I don’t really get any business from it.” • “I’m running around like the proverbial ‘chicken with its head cutoff,’ doing less important things and less profitable tasks and I fell like I am a slave to my business.”
- 18. You’re Doing Things The Old Way…
- 19. Leverage
- 21. The risk is that like the yellow pages and blockbuster you either evolve or go out of business.
- 22. New Model = Leverage/More Profits/More Predictable
- 23. Benefits Of The New Model… • Business/Clients/And Customers Will Be Attracted To You: Gone will be the days of you chasing business down the street. Instead you’ll let your lead gen funnel go to work for you and your business even while you sleep. • You Will No Longer Be A Slave To Your Business: You will harness the power of systematization and automation to do all of the heavy lifting for you. In other words you will be able to multiply yourself and your efforts many, many times over. • You Will Remove The Limits Off Of Your Income: Have you felt like you’ve been hitting a ceiling on your business income? The new model allows you to shatter the glass ceiling without using the old model of simply working harder and trading more time for more dollars.
- 24. Benefits Of The New Model… • You Will Have A Proven, Profitable, Scaleable, and Sellable Business Model: By building online lead and sales funnels, creating marketing automation, and creating systems to do the heavy lifting for you, you will have created a Real Business with REAL VALUE. A business that can be duplicated, scaled or even sold for multiple times it’s earnings. The sky is the limit. • You Will Have Your Time, Joy & Vitality Back: The new model helps create an environment where you actually love working on your business again and will reinvigorate the “Why” you got into business in the first place.
- 25. • International speaker, author and coach and sought after digital marketing expert. • Founder of KCR Financial Group with lifetime gross revenues totaling 8-figures. • Built and sold multiple businesses over 13 years. • Husband for 14 years and father to three great children. Cecil Robles
- 28. I actually do this stuff… and I’ve helped other business owners do it too.
- 29. So What Is The New Way Of Doing Business Online?
- 30. There Is A 6-Step Formula That You Need To Apply If You Want To Take Your Business To The Next Level…
- 31. Step One Implement The 80/20 Rule
- 32. Not implementing this could actually be the one thing that is costing you a fortune and causing burnout in your business.
- 33. Your Business Is On The “Right” Side
- 34. Is Your Ferrari Stuck In 1st Gear?
- 35. What Is First Gear You Ask?
- 36. Are You Wearing All The Hats? • Are you the CEO… • The Chief Marketing Officer… • The Chief Financial Officer… • The Employee Motivator…
- 37. What Is The 80/20 Formula? • AKA Pareto Principle… discovered by Vilfredo Pareto in 1897 while studying patterns of money and wealth in Switzerland. • Found that 80% of the nation’s wealth was controlled by just 20% of the population. • Further study also revealed this disproportionate relationship between cause and effect in other areas of life. • The key idea is to work smarter not harder. • Do the 20% of things that are most important to achieve 80% of your results. • What are the 20% of tasks, responsibilities, projects, that output 80% of the results you seek?
- 38. Step Two You Must Create “Online Lead & Sales Funnels”
- 40. Pretty cool, don't you think?
- 41. You need to do what McDonalds did, and set up an actual 'Sales Funnel.'
- 42. And you KNOW it will work for you.
- 43. The Sales Funnel
- 44. Which Type Of Funnel Should You Use?
- 50. This is just the tip of the iceberg...
- 51. Because there are literally hundreds of different funnels you can build for any kind of business you currently run…
- 52. Step Three You MUST Become “SYSTEMS Minded” & Build Systems For Everything In Your Business
- 53. S.Y.S.T.E.M. Something You Stick To Emphatically & Methodically
- 54. Systems For: • Lead Generation • Follow-Up Marketing • Sales Conversion • Product/Service Delivery • Referral Generation • Customer Service • Inbound Data Collection
- 55. Step Four Become A Master Of Follow-Up
- 56. Most People Don’t Buy Online Right Away…
- 57. It takes at least 7 exposures to just consider your offer…
- 58. According to Chet Holmes in “Ultimate Sales Machine,” only 3% of people are in “ready to buy now” mode.
- 59. The sales don’t start until the prospect says no…
- 60. Step Five Know Thy Numbers!
- 61. Data-Driven Marketing • Cost per lead (CPL) • Cost per sale (CPS) • Cost per click (CPC) • Cost per registrant (CPR) • Average Order Value (AOV) • Conversion Rate (CR) • Lifetime Customer Value (LTCV) • Retention vs Attrition KPI = Key Performance Indicators
- 62. Online Funnel Scenario FB Ad Lead Capture Info Page Schedule r Page Survey Page Appointm ent $1/Click $3-5/Lead 20% Optin Rate $25/Appt. Close 1 Sale @ $500
- 63. Step Six Invest In Mentorship & Learn From Someone Who Has Actually Done It
- 64. Invest In Your Business & Learn From The Best • If you wanted to go on vacation to Italy you wouldn’t rent a plane and try and fly it yourself. You’d buy a plane ticket and have a professional pilot get you there safely. • Why would you try to do it yourself and take your business to high 6 or 7 figures if you’ve never done it before? • I’ve spent well over $100,000 on my business and online marketing education over the last 13 years. I’ve done hundreds of thousands of dollars in tests, had offices with employees, and spent years banging my head against the glass ceiling before I cracked the code.
- 65. Just like there is a new model for online marketing there is a better and easier way to get where you want to go…
- 66. It’s with mentorship from someone who has a proven system and who has actually done it.
- 67. So Where Do You Go From Here?
- 68. The reality is that I can’t cover everything that goes into my 6-step formula in this short training.
- 69. How would you like to keep this experience going?
- 70. It’s only going to open to the first 10 people so make sure and keep watching…
- 71. First we want to start using the 80/20 principle…
- 72. This is where we spend 80% of our time doing the 20% of things that add the greatest value to our business…
- 74. Next you want to switch to the new model of using online sales funnels and marketing automation to grow your business online…
- 75. This allows you to grow your business on auto-pilot…
- 76. And creates something that is scalable and sellable and runs whether you work or not…
- 77. You can use my 6-step formula to more quickly achieve your revenue goals... and free your time to do what you love to do in your business and in your life.
- 78. Now that you know where you need to go, how do you get there?
- 79. Well, that’s where The Funnel Consultants come in... with a special offer designed to help you triple your revenues in 2017.
- 80. This offer is only good for the next 10 business owners who take action.
- 81. Here’s how it works:
- 82. We’ll hop on a 60 minute strategy call to review where you are with your business, where you want to go, and what you need to get there.
- 83. The cost for an hour consultation is regularly $500, however, when you sign up today, your investment is only $97.
- 84. Plus... if you don’t get value from the call, I’ll refund your investment....
- 85. And... everyone who takes advantage of this opportunity will get access to an exclusive member’s area with additional training and funnel-building resources.
- 86. Including access to my most profitable funnel templates…
- 87. Why am I doing this for such a low one-time fee?
- 88. Well... when you get value from our call, you may want to hire me and my team to build out your funnels and automated systems.
- 89. I call it a “win-win” and welcome the opportunity to help you achieve your business goals.
- 90. So.... simply click on the button below to claim one of the 10 slots... and let’s see how we can move your business forward in 2017.
Notas del editor
- Hi… Cecil Robles here and welcome to your free video training. You are smart to take action... because in this new world of online marketing you will either automate key functions in your business... Or your business will cease to exist. Now during this short presentation, I’m going to share with you my 6-step formula I’ve used to generate over $10mm in online sales over the past 10 years. The best part... it's virtually all on auto-pilot... meaning you'll have more time to focus on the things that matter... in your business and in your life. I’ve also condensed this training into a free report, which you can download below.
- With this in mind, can you agree that if I can show you this over the next few minutes that it will be worth your time? Listen... I know there is a lot of information out there when it comes to generating more leads and sales for your business online. That said, few people have actually done it. Today, I’m going to talk about a new way that is different and unique as you’ll soon see. Naturally, I believe this way is better than most… otherwise I wouldn’t be using it. So let's get on with it and start with a question:
- If you said yes, have you also found one of these three things to be an obstacle?
- Not enough time – In other words you are too busy working in your business to have time to work on your business. You know... keeping up with the day to day operations like hiring/firing, employee training and management, replying to client phone calls and emails… and the list goes on and on. This is why you are a busy business owner and if that’s you, I understand. Not enough experience – There’s a saying that I’m sure you’ve heard before, if you want to be a jack of all trades, you’ll be the master of none. Maybe you’d like to learn how to use the internet to explode your sales online in 2017, but you are just too focused on what you are good at and passionate about. I've met dozens of busy business owners that are in the same situation every day. Maybe you are doing stuff online right now, but because you’ve gotten bad information, it’s just not working like you know it is for other people in your industry or niche. If ay three of these categories fits you… don’t worry… it’s not your fault. And the solution is within your reach.
- My goal over the next few minutes is to help you solve these problems... So that you can potentially generate more leads and sales for your business in just one month than you might typically do in 3 months, 6 months or even the entire year.
- And when you stay until the end you'll receive some tools and resources you can use right now to create profitable online funnels and automate your business right now.
- And when you stay until the end you'll receive some tools and resources you can use right now to create profitable online funnels and automate your business right now.
- So who will this 6-step online business-building funnel formula work for?
- If you have this part covered then I can help you triple your business or more in 2017 and beyond. On the other hand...
- Don’t worry… you’re not alone and these are all problems that can be fixed with my 6-step funnel and automation formula. In fact I’ve helped many business owners who have felt trapped inside their business to finally get free of the stress, worry, and endless pursuit to keep things afloat.
- You may be using the “old model” for doing business and trying to make it work online. The bad part about doing things the old way is that you don’t take advantage of one of the greatest benefits of having your business online…
- The new model uses the power of the internet to create massive leverage in their business. Instead of using outdated websites that are typically nothing more than an electronic business card for most businesses... With the new model you are now leveraging social media, automated sales funnels, email marketing, and advanced targeting tactics to attract, educate and close your perfect customer or client.
- Do you remember the phone book? How about Blockbuster? These are two things that no one uses anymore. You can now access both information and entertainment with the click of a button or the touch of your fingertips. Yet many businesses are staying stuck in this old model of doing business.
- That’s the only choice you have as a business owner and entrepreneur.
- The good news is that once you embrace the new model and begin using the power of leverage, your profits can and will explode and become very predictable. This is exactly why kids in their early 20’s are now becoming millionaires and even billionaires in a much shorter period of time. Using the new model will put your business into hyperspeed and send your profits soaring to where you could be making more in one month than you did using the old model in an entire year.
- Now before I dive into the 6-step funnel formula, allow me to briefly tell you who I am and why you should take a chance and listen to what I have to say today:
- Here’s a screenshot from one of the business that I helped start and grow. As you can see down at the bottom here this business had 8.659 million in gross sales over the last two years in operation. This business was sold for multiple 7-figures in 2015. That’s a pretty good payday. And the reason we could do that is because we created a business whereby a new owner could come in and run it without us. They could still make the same amount of revenue and more because of the systems, strategies, products, support and marketing funnels we had in place. There are companies out there that will buy your business in the same fashion when you are ready to sell. In fact the company that bought this one out is a $20million a year company.
- Here’s another one of my businesses that generated $1.7 million in its last 30 months of operation and was sold for 7-figures in 2015. With the systems and funnels I had in place, I had a lot of free time to spend with family, travel, play golf and do the things I love to do. What’s more, we built a database of 6323 customers during that period of time too.
- It’s the same formula I’ve used to generate $10mm in online revenue and I’m going to help you apply it starting today.
- The 80/20 rule is what allows you to go farther faster as a business owner. It’s the one thing that can instantly help you jump into hyperspeed. This is the part of my 6-step formula that deals with a shift in mindset and that’s why it is so important to talk about first.
- This is an image of the Cash Flow Quadrant. It was first talked about by best selling author Robert Kyosaki who wrote rich dad poor dad. As a business owner you are on the right side of the quadrant. That said, if you are treating your business more like a self-employed person rather than a business owner you aren’t using this wealth building vehicles full potential. You see self-employed people essentially own a job, or rather their business owns them. They have no leverage, meaning that the more they work, the more they make. A business owner on the other hand owns a system or multiple systems that enable them to leverage many different things. Their income doesn’t depend on active work but rather building duplicable systems that allow them to use the power of leverage. This is where you want to be as a business owner. Anything less is just essentially owning a job.
- Imagine that you owned a ferarri. Would you agree that a ferrari can take you farther faster than just about any car out there? Ok. Now imagine that you could never get your ferrari out of first gear. How fun would that be? How far could you go and how fast could you get there? Well it wouldn’t be fun and you would go no where in a hurry and eventually you’d ending burning out the transmission or blowing up the engine. This, unfortunately is how a lot of busy business owners are running their business. Your business is like a ferarri. It can take you farther faster than any other wealth building vehicle.
- What is first gear you ask?
- In other words are you wearing all of the hats in your business and trying to do everything? Do you ever have a hard time delegating stuff because you think you can do it better than one of your employees or someone else? If so you are probably stuck in first gear and you are not using the 80/20 principle. Are you mistaking activity for productivity? Are you so focused on doing things right that you forget to do the right things to build and grow your business? Do you mistake busyness for business? If so you definitely are mistaking being self-employed with being a business owner.
- If you are already online you may be thinking… I already have a website. Remember, the traditional website is the old model. A lead and sales funnel is the new model that works to create massive leverage in your business which ultimately leads to more profits for you. I’m going to show you exactly what an online lead and sales funnel is. First, however, let me tell you why you need one.
- Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through...? And when they sell you a burger for $2.09, they ONLY make $0.18... And yet... when they upsell you fries and a coke for $1.77 more, they make (and more importantly KEEP $1.32 profit). Yes, 8 times the profit of the initial sale!
- So what does that have to do with you? Well, If you're like most people who sell stuff online, you've setup a website, and you started selling your product. Just like McDonalds, though, even if people are buying it, often times, after your advertising costs, you're probably not left with enough to even cover your hosting bills. :( And that's when you realize that if you want to make it online, you can't sell or even collect leads from a flat website.
- Instead of having people go through a drive-in window however... …online they go through a "capture page" where you can gather their contact information and follow up with them through email, phone or sms text messaging. Then instead of selling them a burger, you sell them your services or product through multiple channels such as a sales page, automated follow-up, over the phone or live and in person. And while you’re probably not going to offer your customers fries and a coke… you could upsell them on your other products and services… You have seen it work at McDonald’s, you have seen it work on Amazon...
- Where website visitors can come in the top... And cash comes out the bottom...
- This is what we call a Sales Funnel…
- So which type of sales funnel should you use? Well, a lot of that depends on which type of company you own. There are certain types of sales funnels for authors, speakers, coaches and consultants... And there are different types of funnels for services based businesses... Yes, that means all you chiropractors, dentists, realtors, or pretty much ANY other type of service business... there are special funnels just for you. I don't care if you're selling information, supplements, physical products or services... If you have a business, there is a funnel that will work for you!
- If you’re selling a new product or you want to get your information out to the market place in a lightning fast manner you could create a Product launch Funnel.
- Or if you are selling a service such as consulting or a software of some kind you could create a webinar funnel.
- If you are selling physical products you could create a real stuff funnel.
- If you are running an offline company you’d probably benefit from the “Fishbowl” funnel. We use it to help brick and mortar companies generate leads in their local area.
- Are you a network marketer who is tired of talking to their friends and families about their products? If so, then you'll benefit from the Network Marketing Bridge Funnel that will generate leads and close them on your opportunity while you sleep!
- So if you want to triple your current business revenue in 2017 then you MUST become Systems minded and build systems for everything in your business. This is an absolute must and here’s why…
- Because a system is something that you stick to emphatically and methodically. It’s something that is repeatable and duplicable and therefore something that you can depend on to get predictable results from. Having systems also gives you a real business that becomes a real asset that can be sold for many multiples of your revenue later on down the road of that’s what you choose to do. A company without systems is not a business.
- No matter what your business sells you must become a master at follow-up. To do this you need to think in terms of finding the information and education in what you do and leading with it. Educating & Nurturing your prospects is key to the follow-up process and it allows you to sell your product or service without being cheesy or salesy.
- Here’s a harsh reality… most people don’t buy online right away. The sales cycle looks something like this: First comes the awareness phase where your prospect identifies a need or an opportunity. Then they begin their research and exploration. Maybe the stumble across your website. If it doesn’t grab their attention and satisfy their immediate need for information they leave within 9 seconds. That’s it. You have 9 seconds online to make a sale the first time around. If you don’t somehow capture their attention and capture their information that prospect may be gone for good. Next they move into the Consideration Phase where they determine a solution strategy and select a vendor or product. If you were able to capture their information and nurture the relationship through information and education theirs is a high chance that they are going to choose you over someone else. Finally comes the decision phase and this is where they analyze the vendors and products and make the purchasing decision. This sales cycle in theory could happen immediately but most likely it will not.
- In fact, most sales experts agree that it takes at least 7 exposures for someone to even consider your offer. The more you can expose your information and offer to your prospect the higher the chance you will be the one to provide the solution to their problem.
- This is why having an automated follow-up marketing machine in place is key! When your prospect is ready to buy you will be at the very front of the list.
- Have you ever read the book green eggs and ham by Dr. Seuss. I used to love this book when I was a kid and I have read it to all of my kids multiple hundreds of times. I used to laugh so hard every time the cat in the hat would say how much he didn’t want to eat the green eggs and ham only to discover in the end that he finally said yes. You see the sales process doesn’t actually start until your prospect says no. What an automated follow-up system does is it allows you to keep putting your message and offer in front of your prospect so that they get to the no much quicker thus shortening the sales cycle and increasing your revenue dramatically.
- This is where I see so many businesses failing. They just don’t know their numbers. I’m not talking about the bottom line or the tax figure they owe at the end of the year either… although those are important. I’m talking about something much more important though. What I’m talking about is the ability to look at your business through the lens of data and it’s what we call…
- If you really want to triple your revenue or more in 2017 you need to run your business by the numbers just like a pilot fly’s a plan from the instrumentation panel numbers and not by looking out of the window. You need to know 8 Key Performance Indicators also known as KPI. CPL – Cost per lead. This is how much it costs you to get a lead for your business. CPS – This is how much it costs you to get a sale for your business. CPC – This is how much it costs you to get click to one of your online ads. CPR – If you are running webinars or live events this is how much it costs you to get on registrant. AOV – This is the average value of every order or sale that comes into your business. CR – This is the rate at which you are converting leads or people who see or hear your offer into paying customer or clients. LTCV – This is how much each customer is worth to you over the lifecycle of that customer or client. Retention vs attrition – This is the rate at which you retain repeat customers or clients vs losing those customer or clients business.
- If you can’t pay to acquire an endless amount of customers and clients, you don’t have a business.
- First… would you agree that this has been time well spent so far? The reality is that I can’t cover everything that goes into my 6-step formula in this short training. You may even feel a little overwhelmed with what
- The reality is that I can’t cover everything that goes into my 6-step formula in this short training.
- In just a minute I’m going to share a very special offer so that you can get everything you need to know to get started with this new model of business.
- But first let me recap exactly what the new model is: