SlideShare una empresa de Scribd logo
1 de 11
Com neix un
paradigma ?
Un grup de científics va situar cinc monos dins
 una gàbia. Al centre hi havia una escala i, al
      capdamunt, una pila de plàtans.
Quan un dels monos pujava les escales per a agafar
els plàtans, els científics ruixaven els altres amb un
               fredíssim raig d’aigua.
Al cap del temps, quan un dels monos
intentava pujar l’escala, els altres el colpejaven
                  violentament.
Passat ja algun temps més, cap dels monos
gosava pujar l’escala, malgrat la temptació de les
bananes.
Aleshores els científics van substituir un dels monos. La
primera cosa que va fer va ser pujar l’escala. Els altres el van
  fer baixar ràpidament, tot clavant-li una tremenda pallissa.


                              Desprès d’algunes pallisses, el
                                 nou integrant del grup ja no
                             pujava l’escala, encara que mai
                                   va saber el perquè de les
                                                    pallisses.
Un segon mono va ser substituït, i va succeir el mateix. El
 primer mono va ser un entusiasta de la pallissa al novell. Un
tercer es va substituir i el van colpejar, com als altres. El quart
             i el cinquè foren finalment substituits.
Els científics obtingueren, doncs, un grup de cinc
monos que, tot i no haver rebut mai un raig d’aigua
 freda, seguien colpejant aquell qui gosava pujar
         l’escala per a abastar els plàtans.
Si poguessim preguntar a alguns d’ells perquè picaven als qui
    intentaven pujar l’escala, la resposta seria ben segur:
      «No ho sé. Aquí sempre s’han fet així, les coses!»

                         Et sona?!!
No deixis passar l’oportunitat de passar aquesta
història als teus amics. Així, d’una manera o altra, es
podran preguntar perquè seguim “apallisant” els qui
no fan les coses com sempre s’han fet si, ben mirat,
      les podem fer de moltes formes diferents.
Hi ha nomès dues coses
           infinites al món:
         L’univers mateix i
    l’estupidesa humana.

               Albert Einstein

Más contenido relacionado

Destacado

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Destacado (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Paradigma

  • 2. Un grup de científics va situar cinc monos dins una gàbia. Al centre hi havia una escala i, al capdamunt, una pila de plàtans.
  • 3. Quan un dels monos pujava les escales per a agafar els plàtans, els científics ruixaven els altres amb un fredíssim raig d’aigua.
  • 4. Al cap del temps, quan un dels monos intentava pujar l’escala, els altres el colpejaven violentament.
  • 5. Passat ja algun temps més, cap dels monos gosava pujar l’escala, malgrat la temptació de les bananes.
  • 6. Aleshores els científics van substituir un dels monos. La primera cosa que va fer va ser pujar l’escala. Els altres el van fer baixar ràpidament, tot clavant-li una tremenda pallissa. Desprès d’algunes pallisses, el nou integrant del grup ja no pujava l’escala, encara que mai va saber el perquè de les pallisses.
  • 7. Un segon mono va ser substituït, i va succeir el mateix. El primer mono va ser un entusiasta de la pallissa al novell. Un tercer es va substituir i el van colpejar, com als altres. El quart i el cinquè foren finalment substituits.
  • 8. Els científics obtingueren, doncs, un grup de cinc monos que, tot i no haver rebut mai un raig d’aigua freda, seguien colpejant aquell qui gosava pujar l’escala per a abastar els plàtans.
  • 9. Si poguessim preguntar a alguns d’ells perquè picaven als qui intentaven pujar l’escala, la resposta seria ben segur: «No ho sé. Aquí sempre s’han fet així, les coses!» Et sona?!!
  • 10. No deixis passar l’oportunitat de passar aquesta història als teus amics. Així, d’una manera o altra, es podran preguntar perquè seguim “apallisant” els qui no fan les coses com sempre s’han fet si, ben mirat, les podem fer de moltes formes diferents.
  • 11. Hi ha nomès dues coses infinites al món: L’univers mateix i l’estupidesa humana. Albert Einstein