This slide will give complete view to evaluate supporting media like hoarding ATL & BTL. Regards Rajesh Kumar , Manager (Digital Marketing) www.jrinfotech.com

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5. Support Media:
It is also referred as alternative media,
nonmeasured media & nontraditional media.
It is of two types
• Traditional support media
• Nontraditional support media

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8. Traditional Support Media:
It consists following types of ad
Outdoor Advertisement:
5000 yrs old started in Greek
In 1982 it was $888 million industries
In 2005 it increased & reached to $5.8 billion
Account 2.3% world wide
Previously dominated by Cigarettes & Tobacco
Now dominated by Education & Real Estate
Major reason is innovative
Now 3D technology is used
In India it accounts 7.2%

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13. Aerial advertisement:
• Airplane pulling banners, Skywriting(1200ft
high), & Blimps are the part of it.
• Used in Beach, Fair, events & sales promotion
MOST AMAZING
Pizza hut paid $1million for its 30 ft logo in
unmanned Russian Proton Rocket.

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MOST AMAZING
Pizza hut paid $1million for its 30
ft logo in unmanned Russian
Proton Rocket.

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17. Mobile Billboard:
• Here mobile vehicle is used to promote
advertisement
• Mostly Trucks are used
• In US one Truck travel 60k miles & create
10million viewers
• Interestingly Donkey or Horse is also used

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23. In store advertisement:
Little banner, Poster & Gum sticker are the part of
it.
Transit Advertisement:
Ad in inside & Outside of the public Transport,
waiting area, Station, Terminals & Subway
It is of Three Types
• Inside Cards
• Outside Poster
• Station, platform & Terminal poster

24. Inside Cards:
• Used in inside of the commuter buses & other
one.
• Restaurant, Hotels, & Coaching institute use
this kind of advertisement

27. Outside Poster:
• Poster used in outside of buses, Taxis & public
vehicle.
• Can be used in side , back & sometime on the
roof of vehicle.
Like:
vert inc-of Boston(US)
GPS in their local car

29. Station Platform & Terminal poster:
• Very attractive for of ad for general people
• Most of the people cross subway to avoid the
crowed
• Terminal poster is very attractive & most
crowed puller

31. Advantage of Outdoor media:
• Wide local coverage
• High Frequency
• Geographic Flexibility
• Creativity
• Ability to create awareness
• Efficiency
• Effectiveness

32. Waste coverage High cost
Limited message capability Measurement problems
Wearout Image problems

33. Yellow Page:
• It is also a best form of advertisement
• In today's world it account prominent place
• Mostly used in Industrial segment(B2B)
• More than 8000 YP with 250 publishers
• In India famous YP: just dial, Tata YP, Call ezee YP
Three form of YP:
• Specialized Directories
• Internet YP
• Other Services

34. Web-based directories offer convenience and speed
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35. Advantage:
• Wide Availability
• Action Orientation
• Costs
• Frequency
Disadvantage
• Market Fragmentation
• Timeliness
• Lack of Creativity

36. Advertisement in Movie:
Famous in past 7-8 yrs
It is of Two Types
• Product placement in movie
• Separate Ad(Commercial Ad)
Product placement in movie:
• Growing trend in present time.
• Product approach the film producer & positioned
themselves inside the movie
• Like: Aajtak in Chakde, Zee TV in Zameen etc
• Car, cold drink, Hotels are the prominent to give ad

37. In Fligh Ad
Magazine Catalogue
Radio Videos

38. Virtual Advertisement:
• Placed on the TV like that it appears same as
ground
• Mostly it as a duration of 4-8 min
• First came in 1996 in sanfrancisco baseball
• ESPN generally do it on Sunday night football
game
• Now broadly used in Cricket