Many organizations grapple with how to best present reports and research online in a way that engages their audiences beyond the dreaded downloadable PDF.
Yet at the same time, all around the web it’s been confirmed: audiences are willing to spend time consuming longer content that is interesting to them.
They read the longer articles published by media outlets like Quartz, and have allowed interactive storytelling pieces like “Snow Fall” by The New York Times and “Cycling’s Road Forward” by the Washington Post to become some of the most popular online content of the past few years. They spend more time reviewing data-like information such as the interactive graphics in “The perils at Great Falls” (from the Washington Post) and the animated drawings and videos in Polygon’s “Playstation 4: The Review”. They are more engaged, spend longer amounts of time on these websites and are sharing this type of content more frequently.
So how can you move away from the print-centric model of the past, and shift your organization toward publishing long-form reports and research that include rich imagery, interactive elements, and better sharing capabilities?
In this presentation, John Osterman of the Center for Global Development and Lisa Drobek of Forum One share the insights they’ve gained, the tools they use, and the approaches they’ve taken on creating successful long-form report projects.
IN THIS PRESENTATION YOU WILL LEARN ABOUT:
• Defining long-form content and finding its value for your organization
• Methods for creating long-form content according to level of effort
• How your organization can make the transition to digital-first publishing
Deputy Director for Communications and Publications
Center for Global Development (cgdev.org)
Senior User Experience Designer
Forum One (forumone.com)
*These slides are from a Forum One Webinar. Check out our YouTube channel (http://youtube.com/forumonevideo) for the audio/video of this virtual event.*