E Pubs for Global-Health - the (rapidly!)) Changing Landscape
1. E-Pubs for
Global Health – the (rapidly!)
Changing Landscape
Presented
to:
HIPNET
Suzanne
Rainey
March
2012
2. I am…
Suzanne
Rainey
Digital
CommunicaBons
Strategist
@suzrainey
srainey@forumone.com
3. What Forum One Did – CDC
Comprehensive
e-‐Publishing
strategy
for
CDC
–
2011:
1. Research
2. RecommendaBons
3. Proof
of
Concept
4. What is e-Publishing?
• Making pubs accessible for:
• Tablets, Nooks, Sony Readers, Kindles, iPads/iPods
• It
is more: Like creating an HTML document from a Word
document: requires some knowledge, the right tools, and some
effort
• It is less: Like creating a PDF from a Word document
5. E-Pub Channels
•
iBookstore
•
Direct
submission
•
Kindle
store
•
Intermediaries
•
Nook
store
•
DRM:
DistribuBon
Rights
Management
•
…and
other
important
distribuBon
channels…
Direct
submission
is
likely
to
remain
complex
and
rapidly
•
SomeBmes,
on
your
own
changing,
suggesBng
that
sites.
intermediaries
are
likely
to
play
a
role.
6. Why ePubs?
The
number
of
adults
in
the
U.S.
who
own
an
e-‐book
reader
doubled
from
6%
to
12%
in
just
the
last
six
months.
And
8%
of
adults
report
owning
a
tablet
computer
such
as
an
iPad.
Apple
Insider:
Global
tablet
sales:
130
million
next
year,
According
to
DigiTimes.
That
could
be
enough
to
exceed
worldwide
demand
for
tradiBonal
desktop
PCs.
Total
worldwide
tablet
sales
in
2011
were
said
to
be
60
million
units,
with
Apple
40
million
of
those.
Industry-‐wide
sales
expected
to
reach
90
million
to
95
million
units
in
2012,
with
Apple's
new
ReBna
Display
iPad
the
most
popular
opBon
among
consumers.
Gurardian:
Sales
of
tablet
computers
iPad
will
more
than
quadruple
from
15m
worldwide
in
2010
to
70m
in
2011
and
eat
into
the
slowing
PC
market
over
the
next
four
years,
according
to
Gartner.
10. Determining What to Publish
•
Create
use
cases
to
determine
who
will
benefit
from
the
e-‐format,
in
what
scenarios?
•
Choose
reports
&
books
that
should
be
more
interacBve.
•
Think
about
distribuBng
to
the
field…vs.
prinBng:
•
A
med
school
in
southern
Africa
–
instead
of
prinBng
textbooks,
provide
an
e-‐Reader
with
the
manual
already
installed
•
Partner
with
MOH
to
distribute
a
handbook…
•
Target
legacy
books
and
reports
rather
than
frequently
updated
content-‐-‐-‐or
plan
to
go
through
the
process
again.
•
Start
small
and
experiment
11. Converting
•
Complex
process
overall
•
Either
need
specifically
trained
staff,
or
outsource
to
a
firm
for
bulk
items
-‐
Smashwords:
e-‐book
distribu-on/conversion
pla5orm
-‐
Lynda.com
12. Distribution
•
The
e-‐book
format
should
be
promoted
alongside
your
tradiBonal
downloads
•
Leverage
other
channels
(iBookstore,
Kindle
store,
Nook
store)
either
through
direct
submission
or
via
the
services
of
intermediaries
13. Tools
• Adobe
InDesign
–
Profesional
desktop
Publishing
• Apple
Pages
(iWork
Suite)
–
Drag
&
Drop
Publishing
• Amazon/KindleGen
–
number
of
tools
• BookGlulon
–
web-‐based
app
• Calibre
–
open
source
app
• PDF
to
Word
Converter
• Sigil
–
WYSIWYG
e-‐book
editor
• Smashwords
–
e-‐pub
store
and
distributor
• Feed2PDF
–
Generates
a
PDF
eMagazine
• Web2Book
(Windows
only)
–
Outputs
formaled
HTML
or
PDF
14. Multimedia
As
with
the
primary
e-‐book
formats,
to
accommodate
the
greatest
number
of
devices
and
customers,
it
is
necessary
for
the
CDC
to
use
the
most
universally
compaBble
mulB-‐media
file
formats.
This
currently
means:
MP3
(audio),
MP4
(video)
Major
e-‐readers
and
their
primary
supported
mulB-‐media
formats:
Amazon
Kindle—MP3
(audio)
Apple
iPad—MP3/AAC
(audio),
MP4/MOV
(video)
Barnes
&
Noble
Nook—MP3/AAC
(audio),
MP4
(video),
Flash
(video/
animaBon)
Sony
Reader—MP3
(audio)