(877) 59 - COACH (592-6224)The Power of SocialPay-Per-Click (PPC) - Driving New Leads
(877) 59 - COACH (592-6224)      Your Internet Marketing Coach Today                         Dean DeLisle•   Founder and C...
(877) 59 - COACH (592-6224)•       Recent Social Media Marketing Statistics    - 53% of Twitter users recommend companies ...
(877) 59 - COACH (592-6224)    Components of Internet Marketing                                                          O...
(877) 59 - COACH (592-6224)                The New Marketing Tool Kit     Traditional Marketing Tool Kit        Internet M...
(877) 59 - COACH (592-6224)   Think about the Destination!Landing PageWebsiteRegistrationPhoneWebinarEventWhat is yo...
(877) 59 - COACH (592-6224)               Factors That Affect               Web Site ConversionMessage – Landing Page Comp...
(877) 59 - COACH (592-6224)Web Site Conversion - Ineffective         Landing Page                   Display Ads
(877) 59 - COACH (592-6224)Web Site Conversion - Ineffective         Landing Page                  Display Ads
(877) 59 - COACH (592-6224)Web Site Conversion – Effective        Landing Page                 Display Ads
(877) 59 - COACH (592-6224)Specialized Landing Page (PPC)                                           Product Title         ...
(877) 59 - COACH (592-6224)Web Site Conversions – Web Site Home PageLanding Combo
(877) 59 - COACH (592-6224)Web Site Conversions – Web Site Home PageLanding Combo
(877) 59 - COACH (592-6224)Social Networks – So What?
(877) 59 - COACH (592-6224)            How are we Connected?• That Know YOU?• That Trust YOU?• That have done Business wit...
(877) 59 - COACH (592-6224)
(877) 59 - COACH (592-6224)Before we just had the requests
(877) 59 - COACH (592-6224)Have direct targets!
(877) 59 - COACH (592-6224)
(877) 59 - COACH (592-6224)LinkedIn PPC
(877) 59 - COACH (592-6224)YouTube PPC
(877) 59 - COACH (592-6224)Google Adwords (PPC)
(877) 59 - COACH (592-6224)Google & YouTube Adwords (PPC)
(877) 59 - COACH (592-6224)       Prepare!Separate / Create KeywordBuckets for Each AdGroupChicago Auto InsuranceChicago H...
(877) 59 - COACH (592-6224)        Prepare!Make sure AdCopy is Keyword           Rich      Control Spending!
(877) 59 - COACH (592-6224)         Prepare!Pay Attention to Quality Score Don’t Drag Down the Batch
(877) 59 - COACH (592-6224) Prepare!Geo-Targeting Ad Variations
(877) 59 - COACH (592-6224)       Prepare!Pick the right Destination     Follow the Story
(877) 59 - COACH (592-6224)         Prepare!Create Multiple Ad Copies and     perform A/B testing         2-3 Groups     3...
(877) 59 - COACH (592-6224)    Prepare!Track Your Account   Performance    Track Daily!
(877) 59 - COACH (592-6224)    Prepare!Track Your Account   Performance    Track Daily!
(877) 59 - COACH (592-6224)     Prepare!Track Your Account   Performance  Track Conversions at    your Destination!     Tr...
(877) 59 - COACH (592-6224)            Upcoming Class                 How to Create a         Social Pay-Per-Click Master ...
(877) 59 - COACH (592-6224)            Upcoming Class            What youll learn during this workshop:•How to get the mos...
(877) 59 - COACH (592-6224)Upcoming Class
(877) 59 - COACH (592-6224)       Upcoming Classwww.Socialppc.eventbrite.com                  $100 OFF
(877) 59 - COACH (592-6224)     Questions?www.ForwardProgress.NET
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The Power of Social Pay Per-Click (PPC) - Driving New Leads - 2012

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Pay-Per-Click Advertising is the most cost-effective method to reach tons of laser targeted customers while increasing traffic and sales to your website. We review the most popular platforms like Google, Facebook, LinkedIn, YouTube and more.

Successfully managing a PPC campaign is more than just conducting keyword research and writing ads; it involves a solid plan, the right team, task prioritization, effective communication, and continuous innovation. This workshop will help you review how companies are keeping their PPC management fresh and effective.

In this 45 minute webinar, you will learn about:
-Creating themed ad groups so that you pay less per click
-Setting up advanced targeting using geo-location so that you can target a particular country, state, or even city
-Using "negative keywords" to avoid unprofitable clicks
-Increasing your quality score so that your ads get special
-Ranking higher in the listings
-Increasing brand impression
-Measuring your campaign so that you can understand your ROI
-Commitment to adjustments

Getting started with PPC is easy whether you do it yourself or hire professionals to help, but without a firm understanding of these advanced strategies, you could easily overpay and under perform. Learn the strategies that will help you maximize ROI and get the most out of PPC advertising.

This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries.

“Dean and his team at Forward Progress are the best in this field of social media marketing and sales. He has helped us tremendously over the past year at the Institute for Social + Emotional Intelligence in getting the word out about our programs.” - Dr. Laura Belsten, Founder & CEO, Institute for Social + Emotional Intelligence.

Publicado en: Empresariales, Tecnología
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The Power of Social Pay Per-Click (PPC) - Driving New Leads - 2012

  1. 1. (877) 59 - COACH (592-6224)The Power of SocialPay-Per-Click (PPC) - Driving New Leads
  2. 2. (877) 59 - COACH (592-6224) Your Internet Marketing Coach Today Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
  3. 3. (877) 59 - COACH (592-6224)• Recent Social Media Marketing Statistics - 53% of Twitter users recommend companies and products in their tweets - 74% of B2B companies aggressively using Facebook in social media marketing - 57% of companies have acquired customers through LinkedIn - 75% of small businesses in the U.S. engage in social media marketing - $3.1 billion will be spent on social media marketing in 2014 - B2B spending on social media marketing will rise 67% over the next 3 years - 20% of all website visitors to company sites come from social media - 2 out 3 people that follow a brand on Twitter will purchase from that brand - 66% of marketers saw a rise in search engine rankings due to social media marketing
  4. 4. (877) 59 - COACH (592-6224) Components of Internet Marketing Online Search Display E-Mail Affiliate Website Social Engine Development Ad & Rich Marketing Marketing Marketing Marketing Media Advertising Social Search Search Online Business Media Engine Engine Reputation Blog Podcasting VIDEO Marketing &Optimization Advertising Management Marketing Optimization
  5. 5. (877) 59 - COACH (592-6224) The New Marketing Tool Kit Traditional Marketing Tool Kit Internet Marketing Tool KitChannels Tactics Channels Technology/Tactics- TV/Cable - Coupons - Website - Personalization- Radio - Customer Promos - Online Ads - Search- Magazines - Tradeshow Promos - Email - Site Merchandising- Newspapers - Sales Force - Blogs - CRM System- Outdoor Metrics - Interactive TV - Web Analytics- Direct Mail - Reach - Podcasting - Brand Reputation/- Tradeshows - Frequency - RSS Feeds - Monitoring- Cold Calling - Business leads/ - Mobile Ads - Content Syndication- Networking - Prospects - Social Media Metrics - Social Networks - Conversion Rates - Cost Per Acquisition
  6. 6. (877) 59 - COACH (592-6224) Think about the Destination!Landing PageWebsiteRegistrationPhoneWebinarEventWhat is yours?
  7. 7. (877) 59 - COACH (592-6224) Factors That Affect Web Site ConversionMessage – Landing Page Compatibility Unqualified Traffic – Keywords and Ad Text, Email Message  Wrong Keywords – (e.g., keywords that attract bargain hunters while selling upscale merchandise)  Incompatible Ad Text – Copy that does not extend the message to the landing page  Out-of-Area visitors – Geographical area of local business not communicated in ad text/email message Brand Confidence  Low level of customer confidence in a brand or manufacturer(s) name  Trust
  8. 8. (877) 59 - COACH (592-6224)Web Site Conversion - Ineffective Landing Page Display Ads
  9. 9. (877) 59 - COACH (592-6224)Web Site Conversion - Ineffective Landing Page Display Ads
  10. 10. (877) 59 - COACH (592-6224)Web Site Conversion – Effective Landing Page Display Ads
  11. 11. (877) 59 - COACH (592-6224)Specialized Landing Page (PPC) Product Title Large “Add to Cart” Product name and major keyword in description
  12. 12. (877) 59 - COACH (592-6224)Web Site Conversions – Web Site Home PageLanding Combo
  13. 13. (877) 59 - COACH (592-6224)Web Site Conversions – Web Site Home PageLanding Combo
  14. 14. (877) 59 - COACH (592-6224)Social Networks – So What?
  15. 15. (877) 59 - COACH (592-6224) How are we Connected?• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU? Dean Sue Pat Mark
  16. 16. (877) 59 - COACH (592-6224)
  17. 17. (877) 59 - COACH (592-6224)Before we just had the requests
  18. 18. (877) 59 - COACH (592-6224)Have direct targets!
  19. 19. (877) 59 - COACH (592-6224)
  20. 20. (877) 59 - COACH (592-6224)LinkedIn PPC
  21. 21. (877) 59 - COACH (592-6224)YouTube PPC
  22. 22. (877) 59 - COACH (592-6224)Google Adwords (PPC)
  23. 23. (877) 59 - COACH (592-6224)Google & YouTube Adwords (PPC)
  24. 24. (877) 59 - COACH (592-6224) Prepare!Separate / Create KeywordBuckets for Each AdGroupChicago Auto InsuranceChicago Home InsuranceChicago Auto Coverage Test Performance!
  25. 25. (877) 59 - COACH (592-6224) Prepare!Make sure AdCopy is Keyword Rich Control Spending!
  26. 26. (877) 59 - COACH (592-6224) Prepare!Pay Attention to Quality Score Don’t Drag Down the Batch
  27. 27. (877) 59 - COACH (592-6224) Prepare!Geo-Targeting Ad Variations
  28. 28. (877) 59 - COACH (592-6224) Prepare!Pick the right Destination Follow the Story
  29. 29. (877) 59 - COACH (592-6224) Prepare!Create Multiple Ad Copies and perform A/B testing 2-3 Groups 3-4 Ads Per Group Ad Variations
  30. 30. (877) 59 - COACH (592-6224) Prepare!Track Your Account Performance Track Daily!
  31. 31. (877) 59 - COACH (592-6224) Prepare!Track Your Account Performance Track Daily!
  32. 32. (877) 59 - COACH (592-6224) Prepare!Track Your Account Performance Track Conversions at your Destination! Track Daily!
  33. 33. (877) 59 - COACH (592-6224) Upcoming Class How to Create a Social Pay-Per-Click Master Plan -The Ultimate Lead Machine 4/26/12 & 5/3/12 Thursday’s 2PMLearn how to:8.Build Unlimited Access to Recordings9.Launch and Materials!10.ManageYour Very Own Social Pay-Per-Click (PPC) Campaign!
  34. 34. (877) 59 - COACH (592-6224) Upcoming Class What youll learn during this workshop:•How to get the most out of yourself and your PPC managementteam•How to prioritize tactics for your PPC campaign•How to determine a long-view strategic plan for campaigns•How to create a schedule for regular campaign optimization•How to make changes to accounts faster•How to avoid analytical overload and tactical lethargy•How to keep yourself and your team motivated and inspired•How to find tools and resources for team management•How to keep up with industry trends and new developments
  35. 35. (877) 59 - COACH (592-6224)Upcoming Class
  36. 36. (877) 59 - COACH (592-6224) Upcoming Classwww.Socialppc.eventbrite.com $100 OFF
  37. 37. (877) 59 - COACH (592-6224) Questions?www.ForwardProgress.NET

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