This document provides tips and techniques for promoting a business Facebook page. It begins with statistics on Facebook usage to demonstrate its size and popularity. It then discusses issues with social networks being controlled by individuals rather than companies. The document outlines five steps to build a successful online community using Facebook: 1) ensure your page looks good with a complete profile, cover image and profile picture; 2) setup your page correctly and optimize for key search terms; 3) train employees to actively engage on Facebook; 4) connect by inviting friends and sending invites; and 5) interact with your audience through groups and comments. It emphasizes building trust and providing value to users.

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Top Five
Techniques to
Promote using
Facebook
Business Pages

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Social Media How to be Compliant and Competitive
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..

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The Issue with Social Networks
 Connections
 Postings
 Links
 Updates
 Website integration
Controlled by People not
Companies!

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Current Use of Social Network
Communication?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• VideoPhoto
• Links

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Why Online Social Networks?
• Interactive
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

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Social Networks We Already Know
• Ourselves
• CityCountry Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• ReligiousHealth
• Network Groups
• LinkedIn Groups

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Social Networks We Already Know
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

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Growing Numbers
Interesting Facebook Stats
• More than 900 million active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

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What we want

10. Network Science

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What does your Network look like?
1. What % of your business Volume do you get from the Top
5?
2. What % of your business volume do you get from the
Next Level?
3. What % of your business volume do you get from the
outer layer?

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Facebook’s Place
How does Facebook compare to other social sites?
• Largest, most popular, “backyard barbecue” analogy
• More casual, friendly, lots of sharing
• Many applications
• LinkedIn: added Facebook-like features but still more businesslike
• Twitter: shorter messaging (140 characters), integrates well with FB
• Blog: integrates well with FB using apps such as Networked blogs
• MySpace: still has not regained it’s original position or new identity
• Check www.quantcast.com for latest demographics & comparisons

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Finding Your Facebook
(Business) Voice
• Understand why people are spending time on the site
• Information or to be entertained
• Provide value (information) in a friendly, engaging style
• Avoid an overly “sales-y” approach
• Reciprocate! Build up others
• Set some guidelines, especially if working as a team
• Consistent tone and frequency
• Type of information you will share: video, links, updates, events, etc.
• Responsiveness
• Conversation and interaction, above all!

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MarketingSolutionsForSmallBusiness.com | steve@marketingsolutionsforsmallbusiness.com | (800) 806 1232

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THE NEW TIMELINES
LAYOUT
Introduced to Pages on Feb. 29th
Grace period until March 31st
All pages switched to the new Timeline layout on
March 31st.
Many new changes such as no default landing page, bigger
custom page width, large cover image plus many more

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What's New with Timelines?
Cover Image Friend Feed
Profile Picture Pin Posts
About Section Milestones
App Display Starred Stories
Highlight Feed Private Message
Timeline Navigation Admin Panel
Activity Feed Activity Log

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THE NEW TIMELINES
LAYOUT
1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity

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5 Steps to a Successful
Online Community
Building using Facebook

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Step 1 – Look Good
 Complete Profile
 Be Clear
 What will you do for others?
 Why & How?
 What do you wantneed?
 What value will you provide?

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COVER IMAGE

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COVER IMAGE RESTRICTIONS
851 x 315 pixels (min. 399 pixels wide)
Make it stand out; represent your brand well
NO – Price or purchase info
NO – Contact info such as website, ph. no., address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Sign up Now

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GREAT COVER IMAGE EXAMPLES

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PROFILE PICTURE
180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
Should be your logo, brand, product or spokesperson
If your brand is you, use a headshot
Can be creatively combined with your Cover Image

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COMBINING PROFILE PICTURE & COVER
IMAGE

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Step 1 – Look Good

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Step 2 – Setup Correctly

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“Nuts and Bolts”:
Tips for Success
• Take time to choose the right page type- best info collected!
• Choose page name carefully— don’t want to keep rebranding!
• Most companies use a logo for their “photo”; if you are a
solopreneur, a photo may be appropriate
• Need a “square” logo to avoid choppy look
• Fill in info completely, include hours of operation, web site, phone
• Unique selling proposition – Value - why should someone “like” you
• “Think like Google” – the importance of key words for SEO
• Choose the right tabs, get rid of those you don’t use
• After 25 fans, claim custom URL: visit http:facebook.com/username

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Facebook Page

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Facebook Page

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Step 2 – Get Found
 Your Personal Business Keywords

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Step 3 – Training the Team
to “Be”
1. Be Active
2. Behave - Responsible
3. Be in Community
4. Be Social
5. Be Efficient - Online only 20 Minutes a
Day

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Your Social Results Plan

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Step 4 – Connecting
• Invite your friends
• Invites your emails
• Weekly habit

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Step 5 – Interaction

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Step 5 – Interaction - Groups
2 Exchanges Maximum
then Transfer them Offline!

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Facebook Page - Likes

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Facebook Ultimate Business
Page Package
If you are tired of doing
this yourself - it's time to
get some help and get in
the game!

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Facebook Ultimate Business
Page Package
1. Forward Progress Team will Interview You
2. Setup Your Page to 100%
3. Keyword Optimized for Search
4. Custom Settings Completed
5. Contacts Loaded with Invites
6. Attend a Next Steps Online Class - with
Recording
7. One-on-one 30 min Private Coaching
Session
*LIMIT ONE PER COMPANY

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Facebook Ultimate
Business Page Setup & Launch
• Facebook Business Page Creation and Launch $ 399
• Next Steps Instructor Led Online Class $ 99
• One-on-one Personal 30 Min Coaching Session $ 99
TOTAL VALUE $ 597
DISCOUNT - 318
TODAY’s PRICE ONLY = $ 279*
*One per company – next 10 people

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Facebook Ultimate
Business Page Setup & Launch
• Facebook Business Page Creation and Launch $ 399
• Next Steps Instructor Led Online Class $ 99
• One-on-one Personal 30 Min Coaching Session $ 99
TOTAL VALUE $ 597
DISCOUNT - 318
www.UltimateFacebook.eventbrite.com/
TODAY’s PRICE ONLY = $ 279*
*One per company – next 10 people
*** Call of you need multiple Facebook Page’s

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www.ForwardProgress.NET