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La Servucción como el proceso de elaboración de un servicio, es decir, toda la organización de los elementos físicos y humanos en la relación cliente-empresa, necesaria para la realización de la prestación de un servicio y cuyas características han sido determinadas desde la idea concebida, hasta la obtención del resultado como tal (el servicio).
During the search and booking phase, users can open an additional box to see if any of their Facebook friends are on the same flight or expected to be in the same destination during the selected date range. Users can then send a message to notify them of their trip plans. Fast forward to just before the outbound flight and passengers can now check-in for the flight from within the module, obtaining an email booking reference and boarding pass or, on domestic routes, an SMS mobile boarding card. From within the check-in system a user can also select a seat for the journey, confirming before the boarding pass is printed. Easyjet también
In February 2011 Canada based luxury hotel chain Four Seasons Hotels and Resorts launched a blog called Have Family Will Travel (http://family.fourseasons.com) on which users can post their first-hand accounts of travels around the world with children, parents and extended families. With the 'Memory Montage' tool, users can create their own vacation video by uploading holiday snaps. The final result can then be shared with friends and family members who missed out. The blog also contains accounts from industry bloggers, travel journalists and Four Seasons employees of their personal stories abroad and travel tips.
Launched in the US in September 2011, travel app Trippy (http://www.trippy.com/) is designed to help users obtain trip advice from people they know rather than from strangers. The free web-based app (also available for iPhone) uses a combination of Facebook ’s social graph, location-based software, and other social media platforms (Twitter, Google+ and Foursquare) to find knowledgeable friends who can share advice on a planned trip. After selecting a destination and signing in with Facebook, users receive recommendations (on hotels, shops, restaurants, or activities) from acquaintances that know the area. These suggestions can be added to a plotted itinerary, and once a plan has come together, the user can book their vacation using Trippy. The app also makes it easy to share photographs from the holiday with those who gave their input, and allows friends to copy an itinerary.
Founded in May 2011, Nectar & Pulse (http://www.nectarandpulse.com) is an Austrian firm that creates personalized city guides by helping travelers find tips and suggestions from locals with similar personalities and preferences. Visitors to the Nectar & Pulse site begin by indicating what city they're interested in traveling to; cities available include Stockholm, Vienna and London. Users can then browse an assortment of "soulmates" - carefully selected locals in their destination who have insider tips to share. When they find someone with similar tastes and preferences, consumers can add that person to their "suitcase," and his or her suggestions will be incorporated in their travel guide. A basic guide "collector" binder is priced at EUR 10, while soulmate tip selections cost EUR 6 each.
In March 2011, US based accommodation review service TripAdvisor (http://www.tripadvisor.co.uk/) utilized Facebook's 'Cities I've Visited' app to drive the TripAdvisor Trip Friends (http://www.facebook.com/CitiesIveVisited) feature which allows Facebook users to ask their friends advice on holiday destinations. To use the feature users simply enter a destination on the TripAdvisor website and select from the Facebook module to sign into their Facebook account, they then select the friends who have previously visited that place. From here, users can ask any advice they wish including where to stay and what to do.
Created by Copenhagen based travel search firm Momondo (http://www.momondo.com) and launched in May 2011, the free Momondo Flight Search (http://itunes.apple.com/us/app/momondo-flight-search/id436736538?mt=8#) app finds and compares cheap air fares from over 800 travel sites and airlines. Users can book tickets directly from the app, email the flight information to themselves or a friend, or save it in the app to refer back to later. Available for iOS devices, users can filter results by price, departure point, flight duration, direct service or stop-overs. Versions for Android and Blackberry devices are expected to follow in the future.
Launched in August 2011 by Latvian software developers SIA Eklinda, Reach.ly (http://reach.ly) helps hotels to find new guests by monitoring Twitter for mentions of planned trips. Reach.ly's free service begins when hotels register with the site via Twitter and indicate which cities they're interested in; the tool then filters Twitter traffic, presenting a neatly packaged and manageable number of tweets from consumers who express an interest in traveling to that city. Hotels can communicate with potential guests through the Reach.ly interface, whether by sending a greeting, offering some advice about the city or extending a targeted offer.
Es una red social que surge a partir de esta necesidad de aprovechar el tiempo que se pasa en los aeropuertos, conjunta al hecho de que los aeropuertos y aviones son lugares llenos de gente que podría ser interesante para tus proyectos, tu profesión o simplemente para charlar durante la espera
Launched in September 2011 by London based theatre company Punchdrunk (http://www.punchdrunk.org.uk), Punchdrunk Travel is a theatrical experience which can be created for an individual or for a group of travellers. The experience begins when participants meet at an airport after which they embark on a journey; participants are told neither the destination nor the events or situations planned by Punchdrunk once they arrive. At all stages during the trip, the company essentially performs for the group, turning everyday life into an all-encompassing show. The cost to take part in a Punchdrunk Travel trip varies depending on number of participants, the trip length and the destination.
In April 2011, American Express Travel launched Nextpedition (http://www.nextpedition.com), a tailor-made mystery vacation with social media integration. The trip begins with a quiz designed to attribute a Travel Sign to each user, based on their interests and personality. Travelers can share the quiz on Facebook and then have the opportunity to speak to a Nextpedition Travel Specialist, who will create a vacation based on their Travel Sign, as well as duration and budget. Destinations include cities in the US, Canada and Europe, and the vacation itinerary is revealed gradually via a mobile device; the Travel Console. This device suggests personalized activities and makes recommendations on places to see and things to do. The Travel Console also allows vacation-makers to keep a record of their trip, uploading photograph and videos, sharing on Facebook and making comments - plus family and friends can follow the progress of the trip in real-time. Package prices start at 1000 USD.