CULTURE
DECK

2PAGE
THE ENTREPRENEUR SPACE IS
CHANGING AT AN ALARMING PACE
AND OUR COMPANY IS RAPIDLY
GROWING ALONGSIDE IT. THE FINER
DETAILS IN THIS DECK WILL BE
UPDATED REGULARLY, BUT OUR
CORE MISSION REMAINS THE SAME.

3PAGE
WHO
ARE
WE?

4PAGE
FOUNDR IS THE GO-TO
RESOURCE FOR HELPING
TODAY’S ENTREPRENEURS
BUILD TOMORROW’S
LEADING BUSINESSES.

5PAGE
We distill knowledge from the greatest founders of our
time creating real-world actionable lessons. Our lessons
come in a variety of mediums: online courses, videos,
podcasts, articles, books, and magazines
WE PRODUCE HIGH-QUALITY
EDUCATIONAL CONTENT FOR
ENTREPRENEURS

6PAGE
Our mission is to build an entrepreneurial
brand that impacts, guides, creates, and
motivates tomorrow’s leading entrepreneurs
to drive humanity forward.
MISSION
STATEMENT
WE SEEK TO
DEMOCRATIZE
ENTREPRENEURIAL
EDUCATION.

7PAGE
WE WANT OUR CONTENT TO IMPACT
10’S OF MILLIONS OF PEOPLE EVERY
WEEK, AND HELP ENTREPRENEURS
BUILD AND GROW SUCCESSFUL
BUSINESSES.

8PAGE
OUR
BEGINNINGS

9PAGE
THE ENTREPRENEURIAL SPACE IS
FILLED WITH GURUS AND EMPTY
PROMISES, AND ALL SORTS OF
PEOPLE TELLING YOU THAT THEY
HAVE THE ONE TRUE/ONLY SECRET
TO BUILDING A SUCCESSFUL
BUSINESS
WE PROVIDE AN UNBIASED LENS WITH
LEGIT FOUNDERS SHARING EXPERIENCES
FROM ALL WALKS OF LIFE.
WE DON’T DO THAT

10PAGE
FOUNDR IS A
BOOTSTRAPPED
BUSINESS.
We intentionally built our company this way
because we wanted to grow controllably
and sustainably, without the pressure of
providing investors with a return or extrinsic
forces flipping the company for quick cash.
It also means that we are all too aware of the
entrepreneurial journey, we know your aches
and pains when building from the ground
up, and it’s our experience that allows us
to be industry leaders in entrepreneurial
education

11PAGE
THE FOUNDR CODE OF ETHICS
REFERS TO THE BOUNDARIES IN
WHICH OUR TEAM OPERATES.
WE SEE THEM AS THE RULES OF
THE GAME THAT FOUNDR VALUES
CODE OF
ETHICS

12PAGE
01
WORLD-CLASS
03
THE BEST IDEA WINS
05
OWNERSHIP
02
GROWTH MINDSET
04
NO AGENDAS
06
WE DO OUR BEST WORK
We aim to be the best in the world.
We leave our ego at the door and do
our best work.
The best idea can come from
anyone, in any team. We listen and
respect everyone’s ideas, and we
choose the strongest idea.
We take extreme ownership. We
do what we say we will do, no
exceptions
We take pride in our work and aim
to do the best work of our careers at
Foundr
We come from a wide variety of
backgrounds and belief-sets, but
when we work at Foundr don’t allow
our personal agendas to influence
our work
We each establish a growth mindset,
and we seek to challenge our beliefs
and preconceived views on what is
possible.

13PAGE
WE WORK
TOGETHER
AND WE PLAY
TOGETHER
We improve our teamwork
and friendship by valuing and
attending team-building and
social events
TEAM FOR
THE WIN

14PAGE
These have been with us since
day one. WHY ONLY FOUR?
Because life shouldn’t be
complicated. Because things
should always be kept simple,
clear, and concise.
BECAUSE ALL WE
NEEDED WAS 4.
TEAMWORK & INTEGRITY
DETERMINED TO DELIVER
LEARN & BE CURIOUS
THINK BIG
VALUES

15PAGE
TEAMWORK
& INTEGRITY
→ Cliché as it may be, we believe that
‘teamwork makes the dream work’
→ Our product is only as good as our team
→ Care for the customer and the community
→ Egos are left at the door
→ We choose honesty over profit
→ We abide by our moral principles
→ When it comes to ideas, the best idea wins
→ We love to learn
→ We are perpetually seeking to become the
best versions of ourselves
→ Always ask questions and seek more
answers
→ We always support professional
development
→ We choose self-development in our free time
LEARN AND
BE CURIOUS
→ Ownership is key to growth
→ We always do what we promise to
→ We keep our standards high
→ We deliver nothing but the best
DETERMINED
TO DELIVERTHINK BIG
→ We dream big
→ We aim big
→ We grow by taking on the impossible and
making it possible

16PAGE
WHAT WE DO WHAT WE DON’T DO
99.9% OF OUR CONTENT
IS FREE. OUR KNOWLEDGE
COMES IN A VARIETY OF
MEDIUMS: ARTICLES,
PODCASTS, VIDEOS, AND
MORE.
THE .1% PAID CONTENT
INCLUDES OUR ONLINE
COURSES, BOOKS, AND OUR
MAGAZINE.
We will never be
bought out, we will
never promote or
feature someone for
payment, and we will
never cross-promote
another product for
quick cash
We will at all costs
protect the equity
within the Foundr
brand that we have
worked hard to build
We will not publish content for the sake of it. If it
doesn’t change lives, we don’t ship it. We listen to
our audience and adapt and improve our content
accordingly
WE WILL NOT SACRIFICE THE QUALITY
OF THE FOUNDR BRAND AT ANY COST
WHATSOEVER.
PUBLISH OR RELEASE CONTENT THAT IS
SUB-PAR OR WON’T STAND THE TEST OF
TIME

17PAGE
WHO WE PARTNER
WITH AT FOUNDR
REAL ENTREPRENEURS
INNOVATIVE OR
MARKET LEADERS
BUILDING A LEGACY
We only interview real founders with proven
experience in building a business. Not
someone “playing business” with a rented
Lambo on a maxed-out credit card.
The people who we feature have companies that are ranked in the top 3 brands within their
own niche or industry. They’ve been out on the front lines and have the battle scars (and stories)
to prove it.
We don’t require fame, but we insist that
their products, services, or brands have
impacted millions.
We speak with people who’ve sacrificed
to master skills, have built something from
scratch, and have the proof to back it up.
Above all, they must have a burning desire to
help other entrepreneurs succeed and want
to give back to the community.

18PAGE
WHO WE DON’T
PARTNER WITH
THESE ARE OUR POLICIES WHEN
CREATING ANY PRODUCT. WHETHER
IT’S THE ENTREPRENEURS
FEATURED ON THE FRONT COVER
OF OUR MAGAZINE, OUR COURSE
INSTRUCTORS, OR THE GUESTS WE
FEATURE ON OUR PODCASTS, WE
WILL ONLY WORK WITH THE BEST
ENTREPRENEURS IN THE WORLD.
→ No get-rich-quick scammers, mystical gurus, snake-oil
salespeople, or pyramid schemes
→ No pointless articles or listicles with no substance
→ People who try to slide us money under the desk for
promotion
→ Shotgun content and scattered audience

19PAGE
IF YOU STAY WITH US LONG ENOUGH
AT FOUNDR, YOU WILL DO THE BEST
WORK OF YOUR CAREER –
THAT WE GUARANTEE.
JOINING
THE TEAM

20PAGE
But here at Foundr, we are loud and proud about being 100% an
entrepreneurial bootstrapped start-up that supports other growing start-
ups. That’s what makes us legit in the entrepreneurial space.
THIS IS WHERE COMPANIES
USUALLY INCLUDE A
PARAGRAPH STATING THAT
THEY’RE “NOT LIKE OTHER
START-UPS” BECAUSE
THEY DON’T HAVE A
PING-PONG TABLE.

21PAGE
→ The usual speedy and purposeful meetings, open-door
policies, and a focus on self-development
→ No-clocking in and no forced all-nighters
→ We discourage office hierarchy and refuse to enforce
uncomfortable office attire
→ Giant in-office murals and tonnes of natural light
→ The cherry on top of our stereotypical start-up office: a
ping-pong table in the staff room
LIKE ANY GOOD
STEREOTYPICAL
STARTUP, OUR
OFFICE HAS:

22PAGE
ASIDE FROM THE TANGIBLE, THE BIGGEST
SELLING POINT FOR US TO CONVINCE YOU TO
COME TO JOIN US IS OUR STELLAR CULTURE.
OUR CULTURE
We believe that the perfect culture consists
of a dream team that is united in their pursuit
of ambitious goals and dreams.
WHAT MAKES US GREAT,
WHAT MAKES US UNIQUE,
AND WHAT MAKES US
INDESTRUCTIBLE IS

23PAGE
COMMUNICATION
EDUCATION
HAVE EACH OTHER’S BACKS
OUR
COMPANY
CULTURE

24PAGE
→ Always address the elephant in the room
→ Respectfully question and challenge any assumptions
→ Transparent culture is best. Everyone should know what’s
working and what’s not working from the ground up
→ Meetings vs. Discussions: we prefer giving you the freedom to
choose the best method of communication for the situation.
Strict rules only lead to stifled workplaces.
→ No dream is too big, but the devil is in the details.
→ Ask, ask, ask, and then ask some more. And then if you’re still not
100% sure, ask again. (Remember, we love and value curiosity.)
WE INSIST ON OPEN,
CLEAR, HONEST
COMMUNICATION
INSIDE AND OUTSIDE
THE OFFICE
COMMUNICATION

25PAGE
EDUCATION
WE ARE AN EDUCATION
COMPANY, AND WE PRACTICE
WHAT WE PREACH. ONE OF
OUR KEY VALUES IS “LEARN
AND BE CURIOUS”, AND
WE TAKE TRAINING VERY
SERIOUSLY.
→ We instill a high-performance culture
→ Every employee is given a generous budget to spend on
self-education
→ We want you to upgrade yourself in your role, and we are
here to do all we can to help you level up
→ If anyone in our team is faced with a roadblock we can’t
solve, we regularly bring in domain experts for various
fields, paid consultants, advisors, and mentors to help us
solve it together
→ We learn from our mistakes, we learn from our wins, and
we learn from others

26PAGE
HAVE EACH
OTHER’S BACK
→ Our products are only as good as our people
→ Support for one another is our credence
→ Embrace other’s dreams and goals
→ Support mental health and wellbeing. We
want you to choose a healthy work/play/rest
balance
OUR COMPANY MISSION
IS TO SUPPORT OTHERS,
AND WE EMBODY THIS
IN OUR OFFICE, TOO

27PAGE
HIRING
OUR HIRING PROCESS TAKES
LONGER THAN OTHERS
BECAUSE WE ARE HIGHLY
SELECTIVE ABOUT WHO WE
BRING INTO OUR TEAM
→ We do not take hiring lightly, and we always
seek to add superstars to our super-team
→ We take care of our team, and that’s why no
one ever wants to leave

28PAGE
THE PROOF IS
IN THE PUDDING
ACCORDING TO A 2016 STUDY,
WITHIN ALL INDUSTRIES, THE
AVERAGE TOTAL ANNUAL
STAFF TURNOVER IS
WE ARE
PROUDLY AT
17.8%
1%ANNUALY
ANNUALY

29PAGE
TALENT KNOWS
NO BOUNDARIES
OUTSIDE OF OUR
HQ IN MELBOURNE,
AUSTRALIA, WE ALSO
HAVE A SATELLITE
OFFICE IN NEW YORK
OUR TEAM IS MORE INTERNATIONAL THAN MOST
→ We have team
members working
remotely from a
variety of different
timezones

30PAGE
WHO THRIVES
AT FOUNDR

31PAGE
PROACTIVE DOERS
NO EGOS
→ We don’t micromanage.
Micromanaging doesn’t teach you how
to make decisions or think for yourself
→ We are not a fancy day spa that caters
to inflated egos. We support humility,
no-ego decision-making, and from-
the-heart honesty
THOSE WHO SUPPORT OTHERS
→ Not only for the customer but for your
fellow coworkers.
→ We encourage autonomy in the
workplace so that you can get the job
done
→ Entrepreneurship is something
close to our hearts, and if you love to
chat entrepreneurs, self-development,
and start-ups then you’ll fit right in
→ One of our key values is “learn and
be curious” and we take training very
seriously
THOSE WHO ENJOY THE FREEDOM
TO WORK AS THEY DO
CURIOSITY CATS AND
LEARNING-ADDICTS
THOSE WHO LOVE THE
ENTREPRENEURIAL SPACE

FOUNDR’S
FUTURE

33PAGE
Working with a team of
A-players to turn this awesome
company into a global brand that
helps millions of entrepreneurs
to build their business and make
the world a better place.
Logging in every day to work
with a group of legends who
are super passionate to make a
difference in the entrepreneurial
scene.
I love working with a team of
passionate people on a big
vision and having the freedom to
innovate and create my way to
reaching that vision.
Being able to help hundreds of
thousands of people
Working with the highest quality
specialists in their field. Smart,
passionate people that want to
be there. Everyone is on a team,
and there are no egos or hidden
agendas.
WHAT DO
YOU LOVE
ABOUT
YOUR
JOB?
JesseLucas Apolonia
Andrei AlishaDave
What I love the most? Difficult
to pick one! Great culture that
supports career development,
amazing, driven and fun people
who you want to work with every
day and incredible opportunity
to grow.