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Creative Commons Music
Appunti di Marketing e Monetizzazione
A cura di Francesco Guglielmino
1 - INTRODUZIONE
Chi fa musica sotto licenza Creative Commons fa si che la sua monetizzazione
principale derivi dalla
grat...
2 - MARKETING
Da un punto di vista del marketing ,ossia della promozione e di distribuzione
della propria musica, l’artist...
3 - PUBBLICITA’
Nel caso pubblicità a pagamento anche un compositore di musica copyleft si
troverebbe a dover utilizzare F...
4 - I Canali dove promuovere la propria musica
Questa vuole essere un esempio concreto di quei canali e gruppi dove potret...
5 - MONETIZZAZIONE
Ecco una lista di come un musicista di musica copyleft potrebbe monetizzare
con la propria musica :
● c...
6 - MONETIZZARE CON I GADGET
Ecco una lista di come un musicista di musica copyleft potrebbe monetizzare
vendendo gadget o...
6 - AFFILIAZIONI
Anche un musicista , in linea pratica e teorica può affidarsi alle affiliazioni ecco
alcuni suggerimenti ...
8 - LE RISORSE
sito web: www.naturalbodyartistmusic.it twitter: www.twitter.com/francogug facebook : www.facebook.com/natu...
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Appunti di Marketing e monetizzazione

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Creative commons music

  1. 1. Creative Commons Music Appunti di Marketing e Monetizzazione A cura di Francesco Guglielmino
  2. 2. 1 - INTRODUZIONE Chi fa musica sotto licenza Creative Commons fa si che la sua monetizzazione principale derivi dalla gratuità delle sue opere , anche a seconda dei vincoli imposti a tale distribuzione libera. Perchè ho scelto di scrivere questo ebook ? Semplicemente per ragionare sul tipo di marketing e di monetizzazione che uno musicista si trovi ad attuare nel caso decida di utilizzare le licenze di tipo Creative Commons. L’autore
  3. 3. 2 - MARKETING Da un punto di vista del marketing ,ossia della promozione e di distribuzione della propria musica, l’artista di musica copyleft ha le seguenti possibilità: ● una presenza su twitter ● una presenza su facebook sia con profilo personale che come pagina ● un profilo su youtube ● un profilo su soundcloud ● un profilo su jamendo ● un profilo su bandcamp ● un profilo su noisetrade ● un profilo su baboom ● un profilo su telegram per aggiornare le persone per eventi futuri o anticipazioni sulla propria produzione musicale. oltre a ciò c’è anche da considerare le webapplicazioni di terze parti con le quali collegare il proprio account twitter e/o facebook tra le quali consiglio fandalism.
  4. 4. 3 - PUBBLICITA’ Nel caso pubblicità a pagamento anche un compositore di musica copyleft si troverebbe a dover utilizzare Facebook Ads o Google Adwords per ampliare il proprio pubblico. Esistono però altre forme di pubblicità a costo zero ossia fare di persona e non per conto terzi pubblicità alla nostra musica. Ecco qui un’elenco che di idee che mi sono venute dove segnalare la propria musica: ● Webradio che trasmettono musica creative commons ● forum in rete che parlano di musica copyleft ● Reddit ed altri aggregatore di notizie. ● Pagine e/o Gruppi Facebook sulla musica creative commons o le pagine ufficiali delle piattaforme utilizzate dai musicisti stessi. ● L’utilizzo di directory come blogitalia per segnalare il proprio sito di musica. ● Segnalare ai motori di ricerca il proprio sito di musica copyleft.
  5. 5. 4 - I Canali dove promuovere la propria musica Questa vuole essere un esempio concreto di quei canali e gruppi dove potrete realmente condividere la propria musica : naturalmente la lista non è definitiva. Reddit nei canali : ● https://www.reddit.com/r/argofox/ - solo i video sotto licenza CC ● https://www.reddit.com/r/creativecommons - tutto ciò che è relativo alle CC ● https://www.reddit.com/r/soundcloud/ - soundcloud Facebook: ● https://www.facebook.com/groups/ccitalia/?fref=ts - Creative Commons Italia ● https://www.facebook.com/groups/jamcommunity/?fref=ts Jamendo Community ● https://www.facebook.com/groups/oldjamendofriends/?fref=ts Old Jamendo Community ● https://www.facebook.com/noisetrade?fref=ts - Noisetrade
  6. 6. 5 - MONETIZZAZIONE Ecco una lista di come un musicista di musica copyleft potrebbe monetizzare con la propria musica : ● creare una newsletter per i propri fan ( idea suggeritami da Robin Good) ● Se si utilizza Jamendo come piattaforma è possibile monetizzare la propria musica con Jamendo Pro ( per la sonorizzazione di progetti e luoghi commerciali). ● Nel caso di Baboom mettere a pagamento la versione Hd audio del proprio album ( lossless ossia wav /flac e altri) ● Come nel caso di Baboom utilizzare servizi tipo Gumroad per vendere la propria musica in formato lossless.
  7. 7. 6 - MONETIZZARE CON I GADGET Ecco una lista di come un musicista di musica copyleft potrebbe monetizzare vendendo gadget o magliette on line : ● tramite amazon merch : https://merch.amazon.com/ ● tramite spreadshirt: http://www.spreadshirt.com/ ● tramite shirtcity.net http://www.shirtcity.net ● tramite cafepress http://www.cafepress.co.uk/ ● tramite 12print http://www.12print.it/
  8. 8. 6 - AFFILIAZIONI Anche un musicista , in linea pratica e teorica può affidarsi alle affiliazioni ecco alcuni suggerimenti : ● Amazon : www.amazon.com ( sponsorizzando tastiere midi o software che lui utilizza) ● Jamendo Pro Affiliation : https://licensing.jamendo. com/en/catalog/affiliation?source=subscription_index ● Altri tipi di affiliazioni possono essere anche gli hosting web professionali sui quali abbiamo messo il nostro sito
  9. 9. 8 - LE RISORSE sito web: www.naturalbodyartistmusic.it twitter: www.twitter.com/francogug facebook : www.facebook.com/naturalbodyartist CC-BY- SA https://free-multimedia-resources.zeef.com/francesco.guglielmin Dove trovare le immagini per le proprie copertine https://music-publishing.zeef.com/francesco.guglielmin la pagina dove trovate elencate tutte le risorse per chi fa musica https://servizi-web.zeef.com/it/francesco.guglielmin la pagina dove trovate tutte le risorse per chiunque voglia crearsi una presenza online https://web-publishing.zeef.com/robin.good#block_3059_newsletter-distribution tool per la creazione di newsletter ( pagina creata da Robin Good) Per vendere i tuoi file audio in formato lossless direttamente ai tuoi fan puoi utilizzare tra i seguenti: ● gumroad : https://gumroad.com ● trychec: https://trychec.com/

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