Content Marketing: 3 Reasons You Keep Hearing About It
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The document discusses content marketing and why companies are increasingly focusing on it. It notes that content marketing involves any materials a company creates to engage customers, and outlines three key trends driving its importance: 1) The online audience is much larger now with over 2 billion internet users worldwide; 2) Most people now conduct online research before purchases, empowering consumers; 3) Price transparency online has led to a 10% average price drop, making companies more commoditized and in need of differentiating content. The document suggests that content like a company blog can help educate buyers and position the company as a trusted source of information.
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Content Marketing: 3 Reasons You Keep Hearing About It
- 1. Content Marketing 3 Reasons You Keep Hearing About It By Frank Dale
- 2. What is Content Marketing?
- 3. Hold Your Breath For a Second Photo used under Creative Commons license: http://www.flickr.com/photos/mmitchell/5912064711/
- 4. Content Marketing consists of any and all materials a company creates and shares to engage customers and prospects.
- 5. Sounds Like Old Wine in a New Bottle Photo used under Creative Commons license: http://www.flickr.com/photos/imaffo/4683132084/
- 6. Not Entirely Photo used under Creative Commons license: http://www.flickr.com/photos/laurgasms/3370228161/
- 7. 3 Trends Online Make it More Important Now
- 8. 1
- 9. Audience Online is Much Larger Photo used under Creative Commons license: http://www.flickr.com/photos/laffy4k/174328073/
- 10. Internet Population 2 Billion+ * http://www.internetworldstats.com/america.htm#us Photo used under Creative Commons license: http://www.flickr.com/photos/gsfc/4386822005/
- 11. 245,000,000 Americans online in 2011 or 78% of the US population That is 2.5 times larger than 2000* * http://www.internetworldstats.com/america.htm#us Photo used under Creative Commons license: http://www.flickr.com/photos/psylight/357386485 /
- 12. 2
- 13. RAWR I Eat Your Website! Internet Behavior Matters
- 14. 78% Conduct Research Photo used under Creative Commons license: http://www.flickr.com/photos/ricephotos/2648648440/
- 15. Information Empowers Consumers Photo used under Creative Commons license: http://www.flickr.com/photos/dvids/6073604377/
- 16. 3
- 17. Price Pressure Photo used under Creative Commons license: http://www.flickr.com/photos/flattop341/236611537/
- 18. 10% Avg. Reduction in Prices Across the Board Due to Online Research* •http: http://www.mckinsey.com/mgi/publications/great_transformer/index.asp Photo used under Creative Commons license: http://www.flickr.com/photos/motograf/939192240/
- 19. We Look Like Commodities Photo used under Creative Commons license: http://www.flickr.com/photos/mwichary/2210781964/
- 21. Ouch! Photo used under Creative Commons license: http://www.flickr.com/photos/ciroduran/111718839/
- 22. How Can We Differentiate? Photo used under Creative Commons license: http://www.flickr.com/photos/scornish/1763545355/
- 23. Inform the Buyer- educate them and help them make a better decision. Photo used under Creative Commons license: http://www.flickr.com/photos/y_i/2330044065/
- 24. If we are viewed as a trusted source of information, our prospects will be more likely to choose our offerings over our competition's. Photo used under Creative Commons license: http://www.flickr.com/photos/buddawiggi/5987710858/
- 25. If an auction site feels the need to educate buyers with a custom magazine, we should think about what we can do to educate our prospective customers
- 26. Not Sure Where to Start? Photo used under Creative Commons license: http://www.flickr.com/photos/50390668@N04/6255522124/
- 27. Consider a Company Blog Photo used under Creative Commons license: http://www.flickr.com/photos/anniemole/85515856/
- 28. A company blog is usually the hub for most content marketing activities.
- 29. Blogging is a powerful way to provide information in a format that is easy to digest, easy for you to update, and engaging- all things that a buyer appreciates. Photo used under Creative Commons license: http://www.flickr.com/photos/lizard10979/4167160405/
- 30. Want More Information About Content Marketing and Blogging? Click Here to Learn More @Compendium @frankcdale