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Trends, lifestyles and videogames: How Chinese generational shifts impact China and their cultural aftershocks for the world (and investors),[object Object],Frank Yu,[object Object]
Background,[object Object],[object Object]
Columbus Circle PIMCO Asia  Equity Analyst
Chinadotcom Ion Global (CDC)
Principal Researcher Wireless and Games
Microsoft Xbox (PC Games, Mac, Peripherals)
First Asia Regional Business Manager
Microsoft Research Asia
Researcher Asia Cnter for Interactive Design
MS IE 7 /MS Media Center
Program Manager
MS Casual Games
Producer / Started first game team in China
Shouji Mobile Entertainment
CSO/COOColumnist,[object Object],[object Object]
South China Morning Post (Beijing Byte)
China Tech News
Asia Pacific Management ForumEducation : Harvard University / Rutgers University,[object Object]
Wang Wei,[object Object],A Strawberry,[object Object],Workaholic,[object Object],Leisure time is games,[object Object],Wants a GF,[object Object],Wang Wei,[object Object],[object Object]
25Single Male
“The IT Master”
University Graduate in CS
Software Engineer in a foreign MNC
Wants a steady career.  Buy an Apartment.  Get married.
A New Mandarin –  status, stability and comfortable pay,[object Object]
The Lost The Mini-LostThe StrawberriesThe JelliesLike US Baby Boomers and GenX, Chinese generations define the country and its trends,[object Object],Generations,[object Object]
The Lost Generation (Born in the  50’s AND 40’s),[object Object],The Generation that  manned the Cultural Revolution,[object Object],Schools and Universities closed,[object Object],Cultural Revolution  in China known as the “Catastrophe”,[object Object],The Post war Reconstruction generation,[object Object],Denied school and normal life,[object Object],Rebuilding China,[object Object],Now in Power,[object Object]
The Mini-Lost (Born in the  the 70’s),[object Object],The T Square Crackdown,[object Object],Children of the Lost Generation,[object Object],Saw some of the biggest shifts as teens and young adults,[object Object],As Adults, driving the reforms and progress of the country,[object Object]
The  Strawberries (Born in the 80’s),[object Object],"Strawberries" (pretty and easily bruised, also the "little emperors"),[object Object],The Strawberries were the original rebels, the "egocentric kids" and Chinese "beats" with wild and crazy ideas, dabbling in new values,[object Object],the Strawberries - knew China before rampant consumerism,[object Object],The Strawberries were the original rebels, the "egocentric kids" and Chinese "beats" with wild and crazy ideas, dabbling in new values.,[object Object],"ho-hum has-beens, out-of-date.“,[object Object],One Child Policy Kids V1,[object Object]
The Jellies(born in the 90’s),[object Object],"Jellies" (colorful, insubstantial gelatin desserts).,[object Object],The Jellies are commonly called the "non-mainstream" generation. The outlook includes individualistic views like "I can live by myself.“,[object Object],"self-centered and irresponsible, materialistic, spoiled brats.“,[object Object],have known only abundance, and many of the outspoken Jellies are arrogant in their affluence.,[object Object]
University OverflowSuperGirlOne Child PolicyTexting/IM/LanguageThe Changing Dress of the Party,[object Object],Generational Disconnect,[object Object]
In 1998, 3.4 million Chinese attended university. In 2008, the number was 21.5 millionWhat was once a privilage for a select few, college education has defined a generational experience,[object Object]
Li Yu Chun – The Supergirl,[object Object],Li Yu Chun the super girl is not superman’s girlfriend or something, she is voted by 3.52 million china voters to become the winner of China singing competition “Super Girl 2005″ (“超级女生2005″).,[object Object],Supergirl,[object Object],Hunan TV,[object Object],Androgynous,[object Object],Ambiguous Sexualitty,[object Object],SMS Popular Vote,[object Object]
One Child Policies have a massive impact on China,[object Object],The policy was introduced in 1978 and first applied to children born in 1979. It was created by the Chinese government to alleviate social, economic, and environmental problems in China,,[object Object]
Chinese Text and BBS abbreviations,[object Object],TMD: A swear word, short for Ta Ma De, which is the Chinese equivalent of something-something-mama.BT: Stands for Bian Tai, meaning perverse, perverted, abnormal.SSGG: What girls type when they see a cute guy. Stands for ShuaiShuaiGeGe, meaning literally "pretty older brother."MM: Short for MuiMui, meaning "girl," or literally "little sister."88: A way of saying, "See you later." Eight in Chinese is pronounced "Ba," so 88 sounds like "Bye-bye."3Q: A way of saying, "Thank you." Three in Chinese is "San."FB: Stands for Fubai, meaning "corrupt."PF: Stands for Pei Fu, meaning "to admire."55555: What you type when you're crying. Five in Chinese is "Wu," and "WuWuWuWuWu" is the sound (we suppose) of someone sobbing.,[object Object]
Deng Xiaoping,[object Object],The Mao Suit,[object Object],Actually, its the Sun YatSen suit,[object Object]
Jiang Zemin,[object Object],Big Glasses,[object Object],Trousers Ran high…very high,[object Object]
HuJintou,[object Object],China’s first photogenic president,[object Object]
Zhu RongJi,[object Object],The Father of Snappy Govt. Dressing,[object Object],Progressive in Economic Reforms and Snappy dressing,[object Object],The Hugo Boss and Burberry Look,[object Object]
Egao (Media Remixing)Shanzhai (The Mountain Bandits)LOHASSOHOTaobaoHuman Flesh Search,[object Object],The Cultural Evolution,[object Object]
Egao (DIY Parody Remix Culture),[object Object],The two characters "e" meaning evil and "gao" meaning "work" combine to describe a subculture that is characterized by humor, revelry, subversion, grass-root spontaneity, defiance of authority, mass participation and multi-media high-tech.,[object Object],A critical ironic exposure of wasteful and self important points of society  in the guise of humor,[object Object],"The Bloody Case That Started From A Steam Bun“,[object Object],A pardoy of Chen Kaiges overblown movie The Promise,[object Object],Older generation doesn’t get it so one can code messages within the format,[object Object]
Shan Zhai – Mountain Bandits,[object Object],Like Robin Hood,[object Object],Rag Tag Guerrillas,[object Object],Winning by craftiness against more powerful forces,[object Object],Cultural Heroes of the  Younger Generation,[object Object],Non-conformist and underdogs,[object Object]
ShanZhai Panda (it’s a dyed dog),[object Object],Witty  use of resources,[object Object],Absurd but visionary expression of individualism,[object Object]
Tao Xian Li – DIY Shanzhai Submariner,[object Object],Internet Hero,[object Object],DIY Shanzhai Submarine builder,[object Object],Built a small midget submarine in the middle of Beijing for fun. Tested in a lake outside Beijing,[object Object]
The Hope,[object Object],Made with flea market parts,[object Object],Hull is a storm drain,[object Object],Can stay submerged for 10 minutes,[object Object],Oxygen bought from surplus tanks in flea market.,[object Object]
LOHAS (Lifestyle s of Health and Sustainability),[object Object],A  return to a simpler life and core values,[object Object],New Age like movement of holistic and eco-aware lifestyles and products,[object Object],AntiMaterial,[object Object],Sustained affluence,[object Object],Organic and a return to the Earth,[object Object],Work Life Balance,[object Object],Factory workers and developers  finding the LOHAS lifestlye,[object Object]
Zhang Ziyi for LOHAS,[object Object],More than a marketing trend,[object Object],A Lens to view the younger generation who don’t remember the lean struggling years,[object Object]
SOHO (Small Office Home Office),[object Object],The Home Office movement in China,[object Object],Small unit office spaces for creative and intellectual property industries,[object Object],A developer spreading office building throughout China,[object Object],Younger Generation turning away from corporate and factory work for less lucrative but more lifestyle attractive work,[object Object]
TaoBao(New consumers – New Entrepreneurs),[object Object],Like the eBay craze of the 90’s,[object Object],Younger  Generation  have turned into online fanatics,[object Object],The Taobao Shop is the entrepreneurial dreams of a new generation.,[object Object],Alipay and COD delivery,[object Object]
Human Flesh Search,[object Object],Netizens find people or uncovers their personal details and publishes to the Internet,[object Object],Creates Celebrities,[object Object],Punishes the corrupt and the abusive by exposing them to the Netizens/Mob,[object Object],The women in Red,[object Object],Wang Zifei王紫菲,[object Object],Vigilante Justice against Corrupt officials,[object Object],Rich People,[object Object],Jerks,[object Object]
Shanzhai phonesBBS / Blogs / QQ / RenRen The Great Firewall Green DamThe Three Waves,[object Object],The Changing Face of Tech,[object Object]
Shanzhai Phones,[object Object]

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Generations