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Reinventing
books
magazines
and
newspapers
in
the
digital
age
    Frédéric Kaplan / ozwe.com / craft.ep!.ch
    Cristiana Bolli Freitas / bread-and-butter.ch
    Laurent Bolli / bread-and-butter.ch
What
is
the
future
of
reading
...

There
is
no

such
thing
as

reading
Reading
is
a
familly
of

behaviors
that
look
the

same...
...
but
are
fundamentally

differents
Di!erent navigation patterns

Linear

Novel, Essay, Comics, Children Books
Di!erent navigation patterns

Hierachical

Magazines, Co!ee Table Books, Travel Guides
Di!erent navigation patterns

Indexed

Dictionnary, ...
Di!erent navigation patterns

Branching

Interactive novels...
Di!erent consumption style

Bounded

Magazine, Novel,...
Di!erent consumption style

Endless

Dictionnaries, Encyclopedia.
Di!erent gesture grammar


one-handed

Paperback books
Di!erent gesture grammar


Two-handed

Newspapers
Di!erent gesture grammar


Interactive

Children books
. Magazines          . Novels
. Newspaper          . Travel Guides
. Comics             . Dictionaries
. Children’s books   . Catalogues
. Essays             . User manuals, ...

20th Century
Stable Reading Forms
O
     One-handed                   Two-handed           Extended

         .   Novels
                                                  .
     .   Essays
                             .   Comics
                                                      Children’s
                                                      books
                                                                   Linear




                            .     Newspaper

 .   Travel Guides
                        .   Magazines
                                                                   Hiearchical




     .   User manuals
                            .   Dictionaries

                                 .   Catalogues
                                                                   Indexed




20th Century
Stable Reading Forms
?
21st Century
Stable Reading Forms
Stable
forms
can
evolve

when
new
reading

interfaces
are
introduced
CD-ROM
New navigation pattern > Hypertext
New gesture grammar > Pointer / Keyboard
New “semi-stable” reading forms
- Multimedia interactive encyclopedia
- Multimedia interactive books
Web
Real-time updating
Open, easily expandable content

New stable reading forms
- Blog posts
- Twitter messages
FIVE
new

reading

interfaces
21st Century
Stable Reading Forms
Barcodes
+
scanners
Smartphones
Tablets
Boards
Future
“magic”
interfaces




foldable e-paper, tablets with built-in eye-
tracking, reading robots, projection systems...
Your
turn
to
work.
Six
groups.
Pick
a
stable
form.
. Magazines        . Novels
. Newspaper        . Travel Guides
. Comics           . Dictionaries
. Children’s books . Catalogues
. Essays           . User manuals, ...
Pick
one
or
more

new

interfaces.
Invent
the
reading

experience.
Who. Where. When. How to start
the reading experience

Describe the reading experience,
gestures, navigation, interactivity, ...
The reading experience is interupted.
What happens ?
The reading experience starts again.
What happens ?

How does the reading experience end.
Respect
this

structure.

But
try
to
feed

as
much
info
as

possible
inside
it.
Gestures.
Postures.

Interactivity.
Social
exchanges.

but
also
...
Distribution
channels.

Revenue
streams.
Business
models.

One
single

theme
The
little
red

riding
hood

The
little
red
riding
hood
as
a
magazine
on
a
smartphone
as
a
dictionnary
with
barcodes
as
a
newspaper
on
a
TV
Board
as
a
user
manual
on
a
flexible
display
The
little
red

riding
hood
as

a
children
book

on
iPad
A
toolkit
to
help

you
sketch
the

reading
experience.
Reinventing books, magazines and newspapers in the digital age
Only
sixty

minutes
to

prepare
a
six

minute
show...
At
Work
!

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