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CO—PLANTING members Zhao Yuhang Liu Wei qiang Liao Chan Huang Runhong Xia Kai
4. Mood-board  情绪版 5. Story-board  故事版 Mood board story board Farm background interview concept content CO—PLANTING 1. Farm background  农场概况 2. Interview  人群采访 3. Core  concept  概念确定
Mood board story board Farm background interview concept content CO—PLANTING Site:  TIANLANDILV Farm Location:  HuiShan WuXi Philosophy:  Ecology, environmental protection, sustainable development  Services:  Farmhouse garden, sun restaurants, fishing ponds, ZhuYuan barbecue, fruit farm
Citizen Famer Mood board story board Farm background interview concept content CO—PLANTING interviewer Occupation : teacher Work place:Jiang Nan  univercity Occupation : student  School:Jiang Nan  univercity Occupation : famer Work Place:Tian Lan Di  Lu
Mood board story board Farm background interview concept content CO—PLANTING Have you tried a business model that you rent the land to city residents? Yes,of course, but the effect was not good,we failed only a few months later. How did that happen? Can you tell me some major reasons? The management of vegetables was so long and the process more complex, and other more important reason is that the city residents have to work, they can not stay on the farm every hour result from this situation. Have you tried a business model that you rent the land for city residents? Yes,of course, but the effect was not good,we failed only a few months later.
Mood board story board Farm background interview concept content CO—PLANTING Have you ever rented land in a farm? Yes Why did you want to rent the land? there is a lot of  pressure in daily work, I would like to experience a different way of life, on the other hand, I want my  child to have more contact with real nature. What do you do on the land you have rented? Plant vegetables. Now a lot of vegetables on the market had been sprayed pesticides, so it is safer to eat my own vegetables. Do you have any good suggestions for leasing land? I think the farm should provide us with a much more tunable service According to our way of life.
Mood board story board Farm background interview concept content CO—PLANTING They  have working pressure They want to eat Healthy vegetables  They are too  Busy  Kids education. They don’t want short-term renting Long period  is too Complex to citizens ? conclusion_  Their problems
那么在现有的条件下怎么解决他们的问题呢? ? How can we solve their problems under this situation? Mood board story board Farm background interview concept content CO—PLANTING
Mood board story board Farm background interview concept content CO—PLANTING CO—Planting! communication corperation interaction together sharing enjoyment experience harvest Learning plants knowleadge having fun education We  propose that:
Mood board story board Farm background interview concept content CO—PLANTING CO—Planting! sharing communication corperation experience Key words:
Mood board story board Farm background interview concept content CO—PLANTING
Mood board story board Farm background interview concept content CO—PLANTING Oneday,he read about co-planting on the newspaper. Then he search the internet and registered on line, He join three other persons to rent a piece of land in TIANLADILV farm together Wang wei obtain  the informations on the farm site , and discuss  with partner 。 They were invitated to planting in farm in weekend, and began to know each other. Experienced farmer explained to them about agricultural knowledge Together, they finish the task of farming smoothly 。 Children from enjoy nature and play together 。 After activity,they became more closer to different  familys.  After the activities,they became more closer to different  familys.  wangwei have a very happy family.but he always busy in daliy life,he want to experience planting together with family, due to some problem he never to do so, and always learn for health lifestyle.
Mood board story board Farm background interview concept content CO—PLANTING One day,he read about co-planting on the newspaper , he was  very interested in it . 1 wangwei have a very happy family.but he is always busy ,he wants to experience planting together with family, due to some problems he never to do so, and always learn for healthy lifestyle.
Mood board story board Farm background interview concept content CO—PLANTING Wang wei searched the internet about co-planting.He found many farm land leasing information from Wuxi local website and registered online. 2 register search
Mood board story board Farm background interview concept content CO—PLANTING He joined three other person  to rent  a piece of land in TIAN LAN DI LV farm  . 3 rent join
Mood board story board Farm background interview concept content CO—PLANTING Wang wei obtained  the information  about date of activities and related arrangements  from  the farm site , and discussed  how to prepare for the activity with partners. 4 prepare discuss
Mood board story board Farm background interview concept content CO—PLANTING His partners were invitated to plant in farm at weekend, they  began to know each other . 5 meet arrive
Mood board story board Farm background interview concept content CO—PLANTING An experienced farmer explained to them about planting methods and organic vegetables, enrich their knowledge about sustainable agricultural knowledge. 6 enrich learn
Mood board story board Farm background interview concept content CO—PLANTING Wang wei planted in field with his partners, they communicated with each other and help each other  complete the task of planting smoothly. 7 communicate plant corporation
Mood board story board Farm background interview concept content CO—PLANTING Children  from  different  families  enjoy  the nature and play together, which they never experienced in the city. 8 enjoy play
Mood board story board Farm background interview concept content CO—PLANTING After arriving home, wang wei shared photos and experience in his farm space  ,  and communicated with other partners’  family .They  became intimate friends. 9 share
Mood board story board Farm background interview concept content CO—PLANTING When the coming season of heavest  , they just not only enjoy  fresh vegetables ,but also gather together to share  happiness of heavest. 10 happiness heavest
Mood board story board Farm background interview concept content CO—PLANTING They rent one piece of land informations of co-planting Registered online Take  bus to the farm Send bus to the community Family 1  Family 2  Family 3  community farm planting fishing Picking fruits
视频 Mood board story board Farm background interview concept content CO—PLANTING
Thanks

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Group 4 co planting

  • 1.  
  • 2. CO—PLANTING members Zhao Yuhang Liu Wei qiang Liao Chan Huang Runhong Xia Kai
  • 3. 4. Mood-board 情绪版 5. Story-board 故事版 Mood board story board Farm background interview concept content CO—PLANTING 1. Farm background 农场概况 2. Interview 人群采访 3. Core concept 概念确定
  • 4. Mood board story board Farm background interview concept content CO—PLANTING Site: TIANLANDILV Farm Location: HuiShan WuXi Philosophy: Ecology, environmental protection, sustainable development Services: Farmhouse garden, sun restaurants, fishing ponds, ZhuYuan barbecue, fruit farm
  • 5. Citizen Famer Mood board story board Farm background interview concept content CO—PLANTING interviewer Occupation : teacher Work place:Jiang Nan univercity Occupation : student School:Jiang Nan univercity Occupation : famer Work Place:Tian Lan Di Lu
  • 6. Mood board story board Farm background interview concept content CO—PLANTING Have you tried a business model that you rent the land to city residents? Yes,of course, but the effect was not good,we failed only a few months later. How did that happen? Can you tell me some major reasons? The management of vegetables was so long and the process more complex, and other more important reason is that the city residents have to work, they can not stay on the farm every hour result from this situation. Have you tried a business model that you rent the land for city residents? Yes,of course, but the effect was not good,we failed only a few months later.
  • 7. Mood board story board Farm background interview concept content CO—PLANTING Have you ever rented land in a farm? Yes Why did you want to rent the land? there is a lot of pressure in daily work, I would like to experience a different way of life, on the other hand, I want my child to have more contact with real nature. What do you do on the land you have rented? Plant vegetables. Now a lot of vegetables on the market had been sprayed pesticides, so it is safer to eat my own vegetables. Do you have any good suggestions for leasing land? I think the farm should provide us with a much more tunable service According to our way of life.
  • 8. Mood board story board Farm background interview concept content CO—PLANTING They have working pressure They want to eat Healthy vegetables They are too Busy Kids education. They don’t want short-term renting Long period is too Complex to citizens ? conclusion_ Their problems
  • 9. 那么在现有的条件下怎么解决他们的问题呢? ? How can we solve their problems under this situation? Mood board story board Farm background interview concept content CO—PLANTING
  • 10. Mood board story board Farm background interview concept content CO—PLANTING CO—Planting! communication corperation interaction together sharing enjoyment experience harvest Learning plants knowleadge having fun education We propose that:
  • 11. Mood board story board Farm background interview concept content CO—PLANTING CO—Planting! sharing communication corperation experience Key words:
  • 12. Mood board story board Farm background interview concept content CO—PLANTING
  • 13. Mood board story board Farm background interview concept content CO—PLANTING Oneday,he read about co-planting on the newspaper. Then he search the internet and registered on line, He join three other persons to rent a piece of land in TIANLADILV farm together Wang wei obtain the informations on the farm site , and discuss with partner 。 They were invitated to planting in farm in weekend, and began to know each other. Experienced farmer explained to them about agricultural knowledge Together, they finish the task of farming smoothly 。 Children from enjoy nature and play together 。 After activity,they became more closer to different familys. After the activities,they became more closer to different familys. wangwei have a very happy family.but he always busy in daliy life,he want to experience planting together with family, due to some problem he never to do so, and always learn for health lifestyle.
  • 14. Mood board story board Farm background interview concept content CO—PLANTING One day,he read about co-planting on the newspaper , he was very interested in it . 1 wangwei have a very happy family.but he is always busy ,he wants to experience planting together with family, due to some problems he never to do so, and always learn for healthy lifestyle.
  • 15. Mood board story board Farm background interview concept content CO—PLANTING Wang wei searched the internet about co-planting.He found many farm land leasing information from Wuxi local website and registered online. 2 register search
  • 16. Mood board story board Farm background interview concept content CO—PLANTING He joined three other person to rent a piece of land in TIAN LAN DI LV farm . 3 rent join
  • 17. Mood board story board Farm background interview concept content CO—PLANTING Wang wei obtained the information about date of activities and related arrangements from the farm site , and discussed how to prepare for the activity with partners. 4 prepare discuss
  • 18. Mood board story board Farm background interview concept content CO—PLANTING His partners were invitated to plant in farm at weekend, they began to know each other . 5 meet arrive
  • 19. Mood board story board Farm background interview concept content CO—PLANTING An experienced farmer explained to them about planting methods and organic vegetables, enrich their knowledge about sustainable agricultural knowledge. 6 enrich learn
  • 20. Mood board story board Farm background interview concept content CO—PLANTING Wang wei planted in field with his partners, they communicated with each other and help each other complete the task of planting smoothly. 7 communicate plant corporation
  • 21. Mood board story board Farm background interview concept content CO—PLANTING Children from different families enjoy the nature and play together, which they never experienced in the city. 8 enjoy play
  • 22. Mood board story board Farm background interview concept content CO—PLANTING After arriving home, wang wei shared photos and experience in his farm space , and communicated with other partners’ family .They became intimate friends. 9 share
  • 23. Mood board story board Farm background interview concept content CO—PLANTING When the coming season of heavest , they just not only enjoy fresh vegetables ,but also gather together to share happiness of heavest. 10 happiness heavest
  • 24. Mood board story board Farm background interview concept content CO—PLANTING They rent one piece of land informations of co-planting Registered online Take bus to the farm Send bus to the community Family 1 Family 2 Family 3 community farm planting fishing Picking fruits
  • 25. 视频 Mood board story board Farm background interview concept content CO—PLANTING