Google Analytics is a free web analytics service which is available to anyone having a Google

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2. • Google Analytics is a free web analytics service which is available to
anyone having a Google account like Gmail, Google plus profile etc.
• It tracks and reports various factors of the website like website
traffic, bounce rate, conversion rate etc.
• The analytics tools are used for search engine optimization (SEO)
and marketing purposes.

3. GOOGLE ANALYTICSCOURSE SYLLABUS
• Introduction to Analytics
How Google Analytics works
How to set up analytics account
How to set up goals – Understanding Google Analytics
Account structure –
Importance of the website analytics function & various analytic tools
• Analysing Google Analytics Reports
Analysing and interpreting essential website data
How to Analyse and understand different marketing campaigns
Recommending Website optimization actions
How to view customize reports
Monitoring Traffic behaviour
Taking corrective action if required

4. Why Google Analytics is important?
• Your digital marketing efforts are effective only as long as you receive appropriate analytical
insights from your activities online. Hence, Our Google analytics training course enables students
to obtain such valuable analytical insights to evaluate all their digital marketing activities.
• This helps a student to decide whether his online activities are proving fruitful to him or not. Our
Google Analytics course guides students to decide on factors which are eating into their money but
not providing the expected result. There will be many students who would want to become Web
analytics Experts of Top Digital Marketing Companies.
• For this you need to understand the most important & appropriate metrics of web analytics &
utilize them to improve all your digital activities. Hence, this course is the perfect solution giving
you all the practical knowledge by our professional Web analytics professors who work in some of
the reputed digital marketing companies in India.
• We explain how to get actionable insights from the traffic to your site, which you can use to
improve design of your website and optimize your traffic. You will then be in a position to identify
areas that require improvement and measure the impact of changes implemented.

5. Freelancers Academy helping students Learn and Earn

6. Freelancers Academy helping students Learn and Earn
• Freelancers Academy is not your usual SEM training institute. We at Freelancers
Academy help students get exposure to live projects.
• We also ensure our students can get freelancing opportunities in module that
they are most comfortable in.
• Today Freelancing is a multi billion dollar industry. It is estimated that by 2020
nearly 40 percent of the population would be freelancing.