Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

1. Best SEO training Institute in Navi Mumbai Offering SEO Course
www.freelancersacademy.com

2. WHAT IS SEO?
• Search Engine Optimization (SEO) is the process of affecting
the visibility of a website or a web page in a search engine’s
unpaid results – often referred to as “natural,” “organic,” or
“earned” results.
• There are various benefits of Search Engine such as increased
traffic , cost effective as compared to PPC, better ROI ( return
on investment),increased site usability, Increases brand
awareness. Our experienced Industry trainers of SEO would
help you understand these SEO Concepts.
www.freelancersacademy.com - Digital Marketing Training Institute

3. SEO Course Syllabus
On Page Optimization Off Page Optimization
• Keywords optimization
• Internal linking
• Meta tag creation
• Top SEO tools – what is link juice Proper url
structures
• Sitemap creation and submission
• Optimized titles and descriptions
• User friendly navigation (breadcrumbs)
• Text formatting (use of h1,h2,bold etc)
• Fast loading pages
• What is difference between keywords stuffing &
• keywords placements
• Image optimization (image size, proper image
names, use of alt tag)
• Top quality fresh content (this is always the most
important SEO factor)
• Content optimization & planning understanding
your audience as per content planning
• Link Building
• Social Media Facebook ,Twitter , Linkedin , etc
• Social bookmarking
• Content
• Article Submission
• Video Submission
• Blog posting
• Directory Submission
• Photo sharing
• Business Profiles
• Forum Posting
• ClassifiedAd Submission
• Press Release
• RSS submission
www.freelancersacademy.com - Digital Marketing Training Institute

4. IMPORTANCE OF SEO
• The search engine optimization is a tool that takes time to come into effect and
hence proper SEO strategies should be implemented. It is important to have
patience to give your website the required exposure.
• SEO helps to reach the audience from all over the world whether your business is
merely online or needs an online set up. SEO helps to improve the search engine
rankings of any website. This happens because search engine takes all the data
from these social media websites and bases their rankings accordingly.
• SEO help you to know about the various techniques and marketing tactics in
order to market the product and service online by finding the appropriate
keywords. In this competitive industry updating the content on regular basis is
important to create an unique identity for your website
www.freelancersacademy.com - Digital Marketing Training Institute

5. Freelancers Academy helping students Learn and Earn

6. Freelancers Academy helping students Learn and Earn
• Freelancers Academy is not your usual SEO training institute. We at Freelancers
Academy help students get exposure to live projects.
• We also ensure our students can get freelancing opportunities in module that
they are most comfortable in.
• Today Freelancing is a multi billion dollar industry. It is estimated that by 2020
nearly 40 percent of the population would be freelancing.